Unlock the Full Potential of Your BMS Controls Brand in the Smart Building Revolution
Whether you’re optimising smart building systems, integrating energy-efficient BMS controls, or ensuring seamless interoperability, you need a brand that communicates your technical expertise. I’m Vicky, a Chartered Marketer and Creative Director with 8 years of experience in BMS controls. I specialise in transforming technical knowledge into messaging that connects and converts, so your team and brand communicate value clearly.
Unlock the Full Potential of Your BMS Controls Brand in the Smart Building Revolution
Whether you’re optimising smart building systems, integrating energy-efficient BMS controls, or ensuring seamless interoperability, you need a brand that communicates your technical expertise. I’m Vicky, a Chartered Marketer and Creative Director with 8 years of experience in BMS controls. I specialise in transforming technical knowledge into messaging that connects and converts, so your team and brand communicate value clearly.
What Our Clients Say
“Vicky has been leading our marketing direction since 2016 and during that time we have tripled in size. She also designed our logo, website, company presentations and our brochure. Finding a ‘full service’ marketing consultant who is creative and strategic is fantastic. Vicky makes marketing an enjoyable topic, and I am very pleased to recommend her to other businesses serious about growing.”
Partnership for Brand Growth training webinar
“Today, we hired Victoria to provide our BIP100 clients with insight and inspiration around how Partnerships can elevate your brand and achieve greater reach. Victoria prepared so well, created a bespoke webinar and managed the Zoom room with flair. Her genuine interest in everyone came across, and we received some excellent feedback from our members, proving they had great value from the session. Victoria is a lady of integrity and commitment to her subject, and I can strongly recommend her.”
“It has been an absolute pleasure to work with Vicky Vaughan at the Brand Surgery. We’re delighted with our new logo and website which, thanks to Vicky’s creative flair and technical talents, successfully met the brief to be clean and modern, whilst capturing the airport’s rich heritage. Thank you, Vicky, for your adaptability and patience while working with a team with little marketing experience, who regularly changed their minds! We highly recommend the Brand Surgery.”
“Executive Coaching has made a huge difference in a very short period of time. The plan that has developed during sessions has been key to my leadership development. Vicky’s 12 years experience in Local Government are of value because she understands the constraints and financial pressures that Sussex police and other public services are under and coaches with this in mind. I am happy to recommend Victoria for Executive Coaching services.”
“We met Vicky from Brand Surgery last year. In that time she has created a wonderful logo for The Dome Cinema (Worthing) which is in keeping with our lovely building. Vicky has been very easy to work with, and I look forward to continuing our relationship into the future. Well done Vicky.”
Brand marketing and creative thinking for Building Energy Management Systems Providers and Energy Consultants
Helping BeMS providers communicate their benefits
Boosting growth for BeMS businesses with expert marketing and creative solutions. Specialising in market research, brand management, creative design, case studies, and launch events. Offering flexible on-site or remote marketing support. Our collaboration with Boss Controls showcases the success of our Brand Guardian™ package.
The Role of Marketing in Building Energy Management Systems (BEMS)
Since 2015, we’ve been helping Building Energy Management Systems (BEMS) providers grow in a highly competitive market. Traditionally, BMS/BEMS have been seen as commodities, making customer loyalty difficult to achieve. Our goal is to help BMS/BEMS companies carve out their niche in this fragmented marketplace.
Is your niche technical expertise in solving those intermittent, hard-to-find problems? Or perhaps you’re unsure where your true strengths lie and need guidance to uncover them. Remember, you can’t be everything to everyone. Let us help you find and unleash your unique value.
Through market research, we’ve identified key challenges that energy management customers face, which also present great opportunities, such as:
- Reducing energy costs
- Minimising plant wear and tear
- Meeting energy legislation requirements
- Enhancing occupant comfort
- Boosting productivity through optimal working temperatures
- Driving sales by creating ideal customer environments
- Improving wellbeing and mental health
- Preventing business downtime with proactive plant maintenance
- Cutting call-out costs with remote technology
The Internet of Things (IoT) has transformed the BEMS/BMS industry, and we’re excited about the future possibilities it holds.
Marketing and Creative Solutions for BeMS Providers and Energy Management Consultants
“In the next ten years, creativity will be the key differentiator in marketing your business.” (Mark Ritson)
So, how are you using creativity to stand out in your BeMS business?
As a Chartered Marketer and qualified coach, I ask the right questions to fuel strategies that grow BeMS/BMS businesses.
Creative Services:
- Logo design
- Website design
- Exhibition design
Strategic Marketing:
At The Brand Surgery®, we’ve helped our BeMS clients triple their growth in just three years. Through market research, we’ve gained a deep understanding of how BeMS businesses add value across sectors such as facilities management, healthcare, education, hospitality, leisure, and commercial offices.
Copywriting:
Engaging blogs and website content to attract new visitors and keep existing customers interested. Avoid generic content—let your brand’s personality and essence shine in all your marketing communications.
Launch Events:
Celebrate your successes, whether it’s a brand refresh, rebrand, or new product launch.
Team Workshops:
Facilitate workshops and training to co-create your mission, vision, and values. We also support partnership marketing for councils and their business communities.
Scroll down to explore more about our tailored marketing solutions for Building Energy Management (BeMS/BMS) providers.
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What We Offer
Your Creative Edge—On-Demand Branding Package
Brand Strategy
Develop a comprehensive brand strategy that aligns with your business goals and market positioning.
Creative Design
Unique and memorable logo design, brochures, website diesgn and branding elements
Rebranding
Revitalise your brand with a fresh new look and feel that resonates with your target audience.
Case studies & Explainer Videos
We design and produce high-quality animated case studies and explainer videos using a blend of AI & the human touch.
Digital Presence
Enhance your online presence with a cohesive digital strategy, including blog content, website design and social media management.
Executive Coaching
Schedule Your Free Consultation Today
Take the first step towards transforming your brand with our expert guidance. Schedule a free, no-commitment consultation and discover how we can help you innovate and thrive in the competitive world of BMS controls. Experience the difference with our on-demand expertise—no strings attached.