Our Blog
We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.
New website launch for Brighton City Airport
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New Horizons at The Brand Surgery: Aligning Vision, Mission, and Global Goals
Embarking on my 21-year branding adventure, I find myself increasingly confronted with calls to diversify, as the ever-advancing AI threatens to snatch away my cherished profession. Intrigued by the challenge, I turned to AI and posed the audacious question: “Can you perform my job?” Brace yourself for what the AI conjured up in response!
New Horizons at The Brand Surgery: Aligning Vision, Mission, and Global Goals
Embarking on my 21-year branding adventure, I find myself increasingly confronted with calls to diversify, as the ever-advancing AI threatens to snatch away my cherished profession. Intrigued by the challenge, I turned to AI and posed the audacious question: “Can you perform my job?” Brace yourself for what the AI conjured up in response!
Don’t Be a Plonker Rodney: The Importance of Brand Guidelines with a Dash of Del Boy
Alright, you lovely bunch! Today, we're going to talk about something that's as vital as Del Boy's van in Only Fools and Horses. We're diving into the world of brand guidelines and why it's crucial not to plonk your logo just anywhere. So grab a cuppa and join us as...
CPD Reflection – Made by Me by the Sea – digital art gallery
I shared a few of my Art Deco inspired illustrations, including Brighton City Airport, on social media which were really popular. This gave me the confidence to approach Montague Gallery in Worthing, which accepted my work.
CPD reflection – Insights from Transpersonal Psychology Diploma
My CPD statement explores whether Transpersonal Psychology has a positive effect on Marketing and Branding.
Why I’m the luckiest branding creative alive
Made by Me by the Sea is a creative new venture I have launched to celebrate my illustration skills. The Brand Surgery customers will know that my branding roots stem from logo design and graphic design.
Worthing Dome Cinema Rebrand
The Worthing Dome Cinema rebrand project consisted of creating a new logo design and then the preparation of brand guidelines. This is a heritage rebrand and aligns with my Art Deco illustrations which are available at Made by Me by the Sea.
Launch of Made by Me by the Sea – Vintage Illustrations
Made by Me by the Sea is a creative new venture I have launched to celebrate my illustration skills. The Brand Surgery customers will know that my branding roots stem from logo design and graphic design.
My watermelon epiphany: How these watermelons inspired me to add pricing to The Brand Surgery’s website
My watermelon epiphany. How these watermelons inspired me to add pricing to my website branding packages. The big question was: Is this my opportunity to be different and lead the way in transparent pricing? Or was publishing my prices and pricing strategy going to be business suicide?
SuperFlex™ LogoDesign flexible package options
There are four outstanding factors that make England Wales Blind Golf such an amazing charity to work with, and in turn, have made the rebrand a success. The level of trust demonstrated by visually impaired board members, which I go on to explain below …
What makes a rebrand a success? My journey with England and Wales Blind Golf explains …
There are four outstanding factors that make England Wales Blind Golf such an amazing charity to work with, and in turn, have made the rebrand a success. The level of trust demonstrated by visually impaired board members, which I go on to explain below …
Apply Cialdini’s Consensus concept to grow your brand
What is Cialdini's Consensus, and how can you use it to grow your brand? The Consensus concept is one of Cialdini’s six powerful marketing psychology concepts. It sits alongside Reciprocation, Scarcity, Authority, Consistency, Consensus and Liking/Friendship....
How much does a rebrand cost?
Why How much does rebranding your business cost? Our product packages are based on our hourly rate, that costs between £55-£125ph. The higher the business risk and brainpower required, the higher the investment required. Creative design and branding strategy...
Rebrand for The Brand Surgery
New logo design for The Brand Surgery The Brand Surgery has a new look and feel for 2022. The pestle and mortar Why did we choose a pestle and mortar? The customers we've been working with since 2002 will remember our previous medical theme branding of doctors and...
Wishing you a Happy, Healthy and Harmonious 2022
Happy New Year to our readers and subscribers. As we head into 2022, I'd like to take this opportunity to celebrate the beauty of small business brands. The Brand Surgery is 20 years old this year, and I feel proud that with the support of our customers, they have...
Learn how to grow your brand using The Diderot Effect
You know, when you buy something new, then you feel like you need to buy something new to match it. That’s called The Diderot Effect, and this is Denis Diderot. This blog teaches you how to grow your brand ethically, using The Diderot Effect. Denis Diderot was French....
If your business were a Summer Ice Treat, what would it be?
I created this fun quiz to make you think about what makes your business personal and business brand different. Pick the iced treat which best represents your business, and learn which of twelve brand archetypes are the best fit. Understanding your brand archetype will enable you to develop an engaging, persuasive and compelling brand voice.
How do partnerships to grow your personal and business brand?
Learn how to create the perfect partnership to grow your personal brand and business brand.
What do degree days and marketing strategy have in common?
Combining marketing psychology tools with energy management practices superpowers the subject of energy management, boosting engagement which is essential to ensure the UK is on the right path to achieve net zero by 2050
New Course: Marketing Psychology from the Inside Out. Perfect for Lockdown!
Welcome to Marketing Psychology from the Inside Out. We have been busy planning our latest course which is available online. If you can answer YES to at least FIVE of these questions, then sign-up now. There is an offer of £10 for the next three days. Are you a Small...
Register for our FREE 4-part Marketing Course – Marketing in the NEW NORMAL
[et_bloom_locked optin_id="optin_9"] Download Part 1 of your mini-marketing course [/et_bloom_locked]Are you one of the 57% of businesses needing to change their marketing message and review their offering in the NEW NORMAL? British Chambers of Commerce research...
Important message for The Brand Surgery® community regarding Coronavirus
Important message for The Brand Surgery® community regarding Coronavirus Over the past few days, confirmed numbers of people infected with Coronavirus across the UK have increased significantly. The Brand Surgery® sends peace and love to all people who have been...
Design or default? How creative design can grow your personal and business brands
Are you where you are as a result of design or default? On the run-up to the Euro Final, I heard Kriss Akabusi describe England's achievement in the final as 'design not default'. As The Brand Surgery's 20th anniversary approaches, I have been reflecting on how I...
Sponsor of the IESE Public Sector Transformation Awards – Public Sector Communications
The Brand Surgery® is excited to be sponsoring the communications category in the 2020 IESE Public Sector Transformation Awards. Having served as a Borough Councillor between 2010-2018, our CEO, Vicky Vaughan, understands that authentic communications are essential to...
Proud to be sponsoring the IESE Local Government Transformation Awards
The Brand Surgery® is excited to be sponsoring the communications category in the IESE Public Sector Transformation Awards. Having served as a Borough Councillor between 2010-2018, Vicky understands that authentic communications are essential to keep improving local government.
The 5A Brand Trust Model applied to Social Media Marketing
How much do they trust your brand? | What are you doing to earn that trust ? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
Why B2Bs should consider Facebook even if they think their clients are not using it
Over the past month or so, we've met many B2B businesses who wonder what the relevance of Facebook is for their business, especially if they don't have clients on Facebook. B2B Facebook Facts According to Social Examiner Industry Report 2019, 48% of marketers use...
Five tips for choosing the best CSR initiative to make societal change and grow your brand in the process
This article is written for small to medium business owners and consultants who are, or maybe, donating to charities on an adhoc basis and/or sponsoring community events. It explains how adopting a philanthropic mindset can be fun and will build your brand if thought...
Does your website create brand trust?
Does your website create brand trust? Whether you are B2B or B2C organisation, your website may be the first window of opportunity for people to glimpse into and explore your business. Therefore, it is essential to maintain interest. Does your...
Authentic brands case study – Chesterman Homes, property developer
We are very proud of our client, Chesterman Homes. They have completely embraced our brand trust advice and integrated their Corporate Social Media (CSR) strategy and Core Values into everything they do. The team at Chesterman Homes is working hard to...
How to use the 4A Brand Trust Marketing Model and Digital Marketing to enhance Brand Trust
How much do they trust your brand? | What are you doing to earn that trust? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
Corporate Social Responsibility: Broadwater Royal Wedding Picnic
The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow, Dave Hunt and Liana Naylor to put this fantastic event together – our committee has already done a great deal of work in organising the entertainment for the day.
International Marketing for European Mentoring and Coaching Council
Vicky Vaughan, has accepted a voluntary role of International Marketer for the European Mentoring and Coaching Council (EMCC). The EMCC is renowned for three pillars: accreditation, quality and research. Vicky is working in the quality section. Vicky said:...
We are celebrating 15 years of building shiny, strong brands
It's The Brand Surgery's 15th anniversary Our original company was formed on 2nd December 2002. It's not everyday that you get to be 15 again! Why we are celebrating The Small Business Association (SBA) states that only 25% of new businesses make it...
Marketing strategy and mentoring for public sector transformation consultant
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
Looking after employees naturally protects your stakeholders and grows your brand
How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...
“We want to be happy and ethical” Listen to Generation Y.
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?
The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
What is the difference between logo design and branding?
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
Marketing & brand development for Business Improvement Districts
Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...
Collaborations and partnerships
"Collaboration is the action of working with someone to produce something." We have been helping Lancing Business Park with marketing for two years to help achieve its BID objectives. We organised the Lancing Business Park Inter-trading Expo 2016 to...
Is your organisation a good place to work?
Is your organisation a good place to work? How does it impact your brand? Your company culture is your organisation’s greatest competitive advantage.
Brand development testimonial from Stagecoach South
The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then carefully planned two launch events within record time in both Worthing and Brighton, carefully selecting the guest list, venue and itinerary for maximum positive impact. We’re delighted with the quality and organisation of both launches, the visual branding, the pre and post launch marketing. Our directors are extremely busy so it is essential that we have a company like The Brand Surgery which we can 100% trust to get on with the job with minimum input from us, keeping to budget and deadlines. I am happy to recommend The Brand Surgery for their brand development and launch event services.”
New e-commerce website for Macwear Clothing and Embroidery
We are pleased to present this new logo and website for Macwear Clothing and Embroidery. Macwear has been in the business of workwear, school uniforms and embroidery for over 20 years and provides the highest quality in-house embroidery on many items of clothing. It...
Marketing, PR and creative design for Stagecoach Night Rider Launch
You may know that we have designed bus livery for Stagecoach South and Stagecoach North East in the past.
Stagecoach South asked The Brand Surgery® to relaunch its Night Rider ticket and asked us to organise the launch and design some new bus livery for the Pulse buses to promote the new service.
Corporate Identity / logo design for Lelliotts Blinds and Awnings
One of our latest logo designs is for Lelliotts Blinds and Awnings. Our client wanted to celebrate Lelliotts 135th birthday in style, so who were we to refuse? We hope you like the new stylish logo.
How food intolerances can boost restaurant innovation
I was recently asked to speak at the Adur and Worthing Food Expo on restaurant marketing and branding. It was an amazing day organised by Andy Sparsis of Proto Restaurant Group, Sharon Clarke of Worthing Town Centre Initiative and Adur and Worthing Councils.
How to generate the very best ideas …
With organisations striving to achieve more with fewer resources, how can you keep generating the best ideas? Brainstorming is a fantastic approach to creating new ideas and marketing strategies to overcome problems and challenges, however, it is essential that your...
How to rebrand your charity with the full support of donors
NPFSynergy conducted a survey where 69% of people perceived rebranding to be a waste of money. If your charity is changing direction and is reaching out to a new donor segment, you may need to rebrand, so how can you do this without being perceived to waste donor money?