Our Blog
We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.
If Buildings Could Speak, from illustrated poems to a book deal with Amberley Publishing
If Buildings Could Speak is now an illustrated heritage book coming to print with Amberley Publishing, bringing Art Deco–inspired illustrations and poetry together to give historic buildings a voice.
Curious Collective, creating space for children to play, create, and belong
Branding and leaflet design for Curious Collective, a children’s holiday and vvSaturday club focused on creativity, confidence, and connection.
Trusted by Healthcare and Community Brands Across the UK
When I was young, I visited a butterfly collection in Sussex. The colours were beautiful, but the butterflies were pinned, dusty, and lifeless. Too many heritage brands end up the same way: preserved in name, but no longer alive in people’s hearts. From Brighton City Airport to Dome Cinema Worthing, I’ve helped heritage brands evolve, stay trusted, and remain relevant. If you want your brand to thrive for future generations, it’s time to unpin it and set it free.
Boss Controls website rebrand and digital-first strategy | The Brand Surgery
A behind-the-scenes look at the Boss Controls website rebrand, led by The Brand Surgery, bringing clarity, credibility, and long-term brand strength to a smart buildings specialist.
From Pinned to Powerful: Why Heritage Brands Must Keep Moving
When I was young, I visited a butterfly collection in Sussex. The colours were beautiful, but the butterflies were pinned, dusty, and lifeless. Too many heritage brands end up the same way: preserved in name, but no longer alive in people’s hearts. From Brighton City Airport to Dome Cinema Worthing, I’ve helped heritage brands evolve, stay trusted, and remain relevant. If you want your brand to thrive for future generations, it’s time to unpin it and set it free.
New Tribe Consulting, A Website That Reflects How the Work Really Happens
Helping leadership teams scale without stalling by aligning culture, people, and business strategy.
Heritage Needs Repositioning, Not Just Preservation
Heritage sites don’t just need protection, they need repositioning. In this blog, Vicky Vaughan FCIM FIoL introduces a storytelling framework to help planners, funders, and custodians future-proof their sites through strategic engagement and narrative clarity.
Heritage Branding and Stakeholder Storytelling – The Riviera Hotel, Weymouth
“It’s not about applause. It’s about voice.”
Forgotten buildings still have stories to tell—if we’re willing to listen.
I help heritage sites speak again. Through illustration, poetry, and strategy, I reconnect people to place.
Because these places still matter.
👉 Read the full blog: thebrandsurgery.co.uk/heritage
Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects
What if buildings could speak? In this CPD session delivered at Purcell’s London HQ, I shared how strategic storytelling can reposition heritage as opportunity—not just history. From Egyptian Halls to the Riviera Hotel, this talk explored how emotion, empathy, and design thinking can shape the future of place.
Revitalising the Magic of Cinema – Royal Cinemas Rebrand
The Royal Cinemas, originally opened as an ODEON Cinema in 1936, is a Grade II listed building brimming with Art Deco charm. After closing in 2020, the cinema was brought back to life by PDJ Management Ltd, reopening in mid-2024. With four screens in an area bustling with competitors, including Vue, Cineworld, and Odeon, the rebrand needed to do more than look good—it had to attract local footfall, celebrate the building’s heritage, and grow its audience.
How to Choose and Trademark the Perfect Brand Name
Choosing the perfect brand name is more than just creativity—it’s about ensuring recognition and protection. From crafting a unique name to securing a trademark, these steps can help your brand stand strong across borders and time. Discover why trademarking is essential and how to make your name memorable, protected, and ready to grow with your business.
Budget time: No surprises here! Our pricing is transparent from the start
At The Brand Surgery, transparency isn’t just a principle—it’s part of the cure. We openly publish our rebranding prices to keep your brand journey clear and honest. From our Brand Revitaliser™ to our partnership masterclass, each package is designed to build brand health with a transparent, no-nonsense approach.
NEW! Explainer videos to promote your brand (made with a blend of AI and the Human Touch)
At The Brand Surgery, we don’t just treat symptoms—we diagnose and cure your branding challenges. Recently, as part of my Continuous Professional Development (CPD) as a Chartered Marketer, I embarked on an internal project that perfectly blends 22 years of branding expertise with cutting-edge AI technology. Our goal? To create something truly transformative that showcases our deep knowledge of the BMS Controls and Smart Buildings industry, a field we’ve been immersed in since 2016.
Creating Comfort: The Impact of BMS Controls on Cinema Branding
Discover how BMS controls do more than just regulate temperature—they shape your cinema’s brand. At The Brand Surgery, we integrate comfort into your branding strategy, ensuring a seamless customer experience that keeps audiences coming back. Learn how our expertise in BMS and branding can elevate your cinema’s reputation.
Celebrating Heritage Through Innovative Branding: A Journey with The Brand Surgery
Discover The Brand Surgery’s unique approach to branding heritage sites. Our expertise lies in blending historical charm with modern flair, catering to businesses looking to revitalise their image. From The Dome Worthing’s vintage revival to Brighton City Airport’s Art Deco sophistication, and The Majestic’s individualistic charm, we showcase our innovative solutions that resonate with today’s audience. Join us in celebrating heritage with a contemporary twist, making history relevant and appealing for your business.
New website launch for Brighton City Airport
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New Horizons at The Brand Surgery: Aligning Vision, Mission, and Global Goals
Embarking on my 21-year branding adventure, I find myself increasingly confronted with calls to diversify, as the ever-advancing AI threatens to snatch away my cherished profession. Intrigued by the challenge, I turned to AI and posed the audacious question: “Can you perform my job?” Brace yourself for what the AI conjured up in response!
AI vs. Human Touch: The Creative Journey of a Chartered Marketer, Digital Artist, and Coach
Embarking on my 21-year branding adventure, I find myself increasingly confronted with calls to diversify, as the ever-advancing AI threatens to snatch away my cherished profession. Intrigued by the challenge, I turned to AI and posed the audacious question: “Can you perform my job?” Brace yourself for what the AI conjured up in response!
Don’t Be a Plonker Rodney: The Importance of Brand Guidelines with a Dash of Del Boy
Alright, you lovely bunch! Today, we're going to talk about something that's as vital as Del Boy's van in Only Fools and Horses. We're diving into the world of brand guidelines and why it's crucial not to plonk your logo just anywhere. So grab a cuppa and join us as...
CPD Reflection – Made by Me by the Sea – digital art gallery
I shared a few of my Art Deco inspired illustrations, including Brighton City Airport, on social media which were really popular. This gave me the confidence to approach Montague Gallery in Worthing, which accepted my work.