Our Blog

We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.

Heritage Needs Repositioning, Not Just Preservation

Heritage Needs Repositioning, Not Just Preservation

Heritage sites don’t just need protection, they need repositioning. In this blog, Vicky Vaughan FCIM FIoL introduces a storytelling framework to help planners, funders, and custodians future-proof their sites through strategic engagement and narrative clarity.

Revitalising the Magic of Cinema – Royal Cinemas Rebrand

Revitalising the Magic of Cinema – Royal Cinemas Rebrand

The Royal Cinemas, originally opened as an ODEON Cinema in 1936, is a Grade II listed building brimming with Art Deco charm. After closing in 2020, the cinema was brought back to life by PDJ Management Ltd, reopening in mid-2024. With four screens in an area bustling with competitors, including Vue, Cineworld, and Odeon, the rebrand needed to do more than look good—it had to attract local footfall, celebrate the building’s heritage, and grow its audience.

How to Choose and Trademark the Perfect Brand Name

How to Choose and Trademark the Perfect Brand Name

Choosing the perfect brand name is more than just creativity—it’s about ensuring recognition and protection. From crafting a unique name to securing a trademark, these steps can help your brand stand strong across borders and time. Discover why trademarking is essential and how to make your name memorable, protected, and ready to grow with your business.

NEW! Explainer videos to promote your brand (made with a blend of AI and the Human Touch)

At The Brand Surgery, we don’t just treat symptoms—we diagnose and cure your branding challenges. Recently, as part of my Continuous Professional Development (CPD) as a Chartered Marketer, I embarked on an internal project that perfectly blends 22 years of branding expertise with cutting-edge AI technology. Our goal? To create something truly transformative that showcases our deep knowledge of the BMS Controls and Smart Buildings industry, a field we’ve been immersed in since 2016.

Creating Comfort: The Impact of BMS Controls on Cinema Branding

Creating Comfort: The Impact of BMS Controls on Cinema Branding

Discover how BMS controls do more than just regulate temperature—they shape your cinema’s brand. At The Brand Surgery, we integrate comfort into your branding strategy, ensuring a seamless customer experience that keeps audiences coming back. Learn how our expertise in BMS and branding can elevate your cinema’s reputation.

Celebrating Heritage Through Innovative Branding: A Journey with The Brand Surgery

Celebrating Heritage Through Innovative Branding: A Journey with The Brand Surgery

Discover The Brand Surgery’s unique approach to branding heritage sites. Our expertise lies in blending historical charm with modern flair, catering to businesses looking to revitalise their image. From The Dome Worthing’s vintage revival to Brighton City Airport’s Art Deco sophistication, and The Majestic’s individualistic charm, we showcase our innovative solutions that resonate with today’s audience. Join us in celebrating heritage with a contemporary twist, making history relevant and appealing for your business.

New website launch for Brighton City Airport

New website launch for Brighton City Airport

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New Horizons at The Brand Surgery: Aligning Vision, Mission, and Global Goals

New Horizons at The Brand Surgery: Aligning Vision, Mission, and Global Goals

Embarking on my 21-year branding adventure, I find myself increasingly confronted with calls to diversify, as the ever-advancing AI threatens to snatch away my cherished profession. Intrigued by the challenge, I turned to AI and posed the audacious question: “Can you perform my job?” Brace yourself for what the AI conjured up in response!

Worthing Dome Cinema Rebrand

Worthing Dome Cinema Rebrand

The Worthing Dome Cinema rebrand project consisted of creating a new logo design and then the preparation of brand guidelines. This is a heritage rebrand and aligns with my Art Deco illustrations which are available at Made by Me by the Sea.

SuperFlex™  LogoDesign flexible package options

SuperFlex™ LogoDesign flexible package options

There are four outstanding factors that make England Wales Blind Golf such an amazing charity to work with, and in turn, have made the rebrand a success. The level of trust demonstrated by visually impaired board members, which I go on to explain below …