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Our Blog

We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.

Celebrating Heritage Through Innovative Branding: A Journey with The Brand Surgery

Celebrating Heritage Through Innovative Branding: A Journey with The Brand Surgery

Discover The Brand Surgery’s unique approach to branding heritage sites. Our expertise lies in blending historical charm with modern flair, catering to businesses looking to revitalise their image. From The Dome Worthing’s vintage revival to Brighton City Airport’s Art Deco sophistication, and The Majestic’s individualistic charm, we showcase our innovative solutions that resonate with today’s audience. Join us in celebrating heritage with a contemporary twist, making history relevant and appealing for your business.

New website launch for Brighton City Airport

New website launch for Brighton City Airport

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Worthing Dome Cinema Rebrand

Worthing Dome Cinema Rebrand

The Worthing Dome Cinema rebrand project consisted of creating a new logo design and then the preparation of brand guidelines. This is a heritage rebrand and aligns with my Art Deco illustrations which are available at Made by Me by the Sea.

SuperFlex™  LogoDesign flexible package options

SuperFlex™ LogoDesign flexible package options

There are four outstanding factors that make England Wales Blind Golf such an amazing charity to work with, and in turn, have made the rebrand a success. The level of trust demonstrated by visually impaired board members, which I go on to explain below …

Revolutionising Brand Identity: The Brand Surgery’s Innovative Rebrand for England and Wales Blind Golf

Revolutionising Brand Identity: The Brand Surgery’s Innovative Rebrand for England and Wales Blind Golf

Discover how The Brand Surgery’s innovative rebranding for England and Wales Blind Golf (EWBG) transcended traditional logo design. We merged strategic marketing with powerful partnerships, creating a vibrant, inclusive brand identity that resonates nationally and internationally. Dive into our case study to see how we transform challenges into opportunities, and brands into benchmarks of excellence.

Apply Cialdini’s Consensus concept to grow your brand

Apply Cialdini’s Consensus concept to grow your brand

What is Cialdini's Consensus, and how can you use it to grow your brand? The Consensus concept is one of Cialdini’s six powerful marketing psychology concepts. It sits alongside Reciprocation, Scarcity, Authority, Consistency, Consensus and Liking/Friendship....

How much does a rebrand cost?

How much does a rebrand cost?

  Why How much does rebranding your business cost? Our product packages are based on our hourly rate, that costs between £55-£125ph. The higher the business risk and brainpower required, the higher the investment required. Creative design and branding strategy...

Rebrand for The Brand Surgery

Rebrand for The Brand Surgery

New logo design for The Brand Surgery The Brand Surgery has a new look and feel for 2022. The pestle and mortar Why did we choose a pestle and mortar? The customers we've been working with since 2002 will remember our previous medical theme branding of doctors and...

Wishing you a Happy, Healthy and Harmonious 2022

Wishing you a Happy, Healthy and Harmonious 2022

Happy New Year to our readers and subscribers. As we head into 2022, I'd like to take this opportunity to celebrate the beauty of small business brands. The Brand Surgery is 20 years old this year, and I feel proud that with the support of our customers, they have...

Learn how to grow your brand using The Diderot Effect

Learn how to grow your brand using The Diderot Effect

You know, when you buy something new, then you feel like you need to buy something new to match it. That’s called The Diderot Effect, and this is Denis Diderot. This blog teaches you how to grow your brand ethically, using The Diderot Effect. Denis Diderot was French....

If your business were a Summer Ice Treat, what would it be?

If your business were a Summer Ice Treat, what would it be?

I created this fun quiz to make you think about what makes your business personal and business brand different. Pick the iced treat which best represents your business, and learn which of twelve brand archetypes are the best fit. Understanding your brand archetype will enable you to develop an engaging, persuasive and compelling brand voice.

The 5A Brand Trust Model applied to Social Media Marketing

The 5A Brand Trust Model applied to Social Media Marketing

 How much do they trust your brand? | What are you doing to earn that trust ? According to the Edelman Trust Survey,  the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...

Does your website create brand trust?

Does your website create brand trust?

Does your website create brand trust? Whether you are B2B or B2C organisation, your website may be the first window of opportunity for people to glimpse into and explore your business. Therefore, it is essential to maintain interest. Does your...

Corporate Social Responsibility: Broadwater Royal Wedding Picnic

The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow, Dave Hunt and Liana Naylor to put this fantastic event together – our committee has already done a great deal of work in organising the entertainment for the day.

What is the difference between logo design and branding?

What is the difference between logo design and branding?

Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...

Collaborations and partnerships

          "Collaboration is the action of working with someone to produce something."   We have been helping Lancing Business Park with marketing for two years to help achieve its BID objectives. We organised the Lancing Business Park Inter-trading Expo 2016 to...

Brand development testimonial from Stagecoach South

Brand development testimonial from Stagecoach South

The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then carefully planned two launch events within record time in both Worthing and Brighton, carefully selecting the guest list, venue and itinerary for maximum positive impact. We’re delighted with the quality and organisation of both launches, the visual branding, the pre and post launch marketing. Our directors are extremely busy so it is essential that we have a company like The Brand Surgery which we can 100% trust to get on with the job with minimum input from us, keeping to budget and deadlines. I am happy to recommend The Brand Surgery for their brand development and launch event services.”

New e-commerce website for Macwear Clothing and Embroidery

New e-commerce website for Macwear Clothing and Embroidery

We are pleased to present this new logo and website for Macwear Clothing and Embroidery. Macwear has been in the business of workwear, school uniforms and embroidery for over 20 years and provides the highest quality in-house embroidery on many items of clothing. It...

How food intolerances can boost restaurant innovation

How food intolerances can boost restaurant innovation

I was recently asked to speak at the Adur and Worthing Food Expo on restaurant marketing and branding. It was an amazing day organised by Andy Sparsis of Proto Restaurant Group, Sharon Clarke of Worthing Town Centre Initiative and Adur and Worthing Councils.

How to generate the very best ideas …

With organisations striving to achieve more with fewer resources, how can you keep generating the best ideas? Brainstorming is a fantastic approach to creating new ideas and marketing strategies to overcome problems and challenges, however, it is essential that your...

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