Our Blog
We are pleased to present the best and most relevant marketing information which we hope you find helpful. You will find company news, branding tips and market research. Call from The Brand Surgery® on 01903 898977 for further information.
Apply Cialdini’s Consensus concept to grow your brand
What is Cialdini's Consensus, and how can you use it to grow your brand? The Consensus concept is one of Cialdini’s six powerful marketing psychology concepts. It sits alongside Reciprocation, Scarcity, Authority, Consistency, Consensus and Liking/Friendship....
How much does a rebrand cost?
Why How much does rebranding your business cost? Our product packages are based on our hourly rate, that costs between £55-£125ph. The higher the business risk and brainpower required, the higher the investment required. Creative design and branding strategy...
Rebrand for The Brand Surgery
New logo design for The Brand Surgery The Brand Surgery has a new look and feel for 2022. The pestle and mortar Why did we choose a pestle and mortar? The customers we've been working with since 2002 will remember our previous medical theme branding of doctors and...
Wishing you a Happy, Healthy and Harmonious 2022
Happy New Year to our readers and subscribers. As we head into 2022, I'd like to take this opportunity to celebrate the beauty of small business brands. The Brand Surgery is 20 years old this year, and I feel proud that with the support of our customers, they have...
Learn how to grow your brand using The Diderot Effect
You know, when you buy something new, then you feel like you need to buy something new to match it. That’s called The Diderot Effect, and this is Denis Diderot. This blog teaches you how to grow your brand ethically, using The Diderot Effect. Denis Diderot was French....
If your business were a Summer Ice Treat, what would it be?
I created this fun quiz to make you think about what makes your business personal and business brand different. Pick the iced treat which best represents your business, and learn which of twelve brand archetypes are the best fit. Understanding your brand archetype will enable you to develop an engaging, persuasive and compelling brand voice.
How do partnerships to grow your personal and business brand?
Learn how to create the perfect partnership to grow your personal brand and business brand.
What do degree days and marketing strategy have in common?
Combining marketing psychology tools with energy management practices superpowers the subject of energy management, boosting engagement which is essential to ensure the UK is on the right path to achieve net zero by 2050
New Course: Marketing Psychology from the Inside Out. Perfect for Lockdown!
Welcome to Marketing Psychology from the Inside Out. We have been busy planning our latest course which is available online. If you can answer YES to at least FIVE of these questions, then sign-up now. There is an offer of £10 for the next three days. Are you a Small...
Register for our FREE 4-part Marketing Course – Marketing in the NEW NORMAL
[et_bloom_locked optin_id="optin_9"] Download Part 1 of your mini-marketing course [/et_bloom_locked]Are you one of the 57% of businesses needing to change their marketing message and review their offering in the NEW NORMAL? British Chambers of Commerce research...
Important message for The Brand Surgery® community regarding Coronavirus
Important message for The Brand Surgery® community regarding Coronavirus Over the past few days, confirmed numbers of people infected with Coronavirus across the UK have increased significantly. The Brand Surgery® sends peace and love to all people who have been...
Design or default? How creative design can grow your personal and business brands
Are you where you are as a result of design or default? On the run-up to the Euro Final, I heard Kriss Akabusi describe England's achievement in the final as 'design not default'. As The Brand Surgery's 20th anniversary approaches, I have been reflecting on how I...
Sponsor of the IESE Public Sector Transformation Awards – Public Sector Communications
The Brand Surgery® is excited to be sponsoring the communications category in the 2020 IESE Public Sector Transformation Awards. Having served as a Borough Councillor between 2010-2018, our CEO, Vicky Vaughan, understands that authentic communications are essential to...
The 5A Brand Trust Model applied to Social Media Marketing
How much do they trust your brand? | What are you doing to earn that trust ? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
Why B2Bs should consider Facebook even if they think their clients are not using it
Over the past month or so, we've met many B2B businesses who wonder what the relevance of Facebook is for their business, especially if they don't have clients on Facebook. B2B Facebook Facts According to Social Examiner Industry Report 2019, 48% of marketers use...
Five tips for choosing the best CSR initiative to make societal change and grow your brand in the process
This article is written for small to medium business owners and consultants who are, or maybe, donating to charities on an adhoc basis and/or sponsoring community events. It explains how adopting a philanthropic mindset can be fun and will build your brand if thought...
Does your website create brand trust?
Does your website create brand trust? Whether you are B2B or B2C organisation, your website may be the first window of opportunity for people to glimpse into and explore your business. Therefore, it is essential to maintain interest. Does your...
Authentic brands case study – Chesterman Homes, property developer
We are very proud of our client, Chesterman Homes. They have completely embraced our brand trust advice and integrated their Corporate Social Media (CSR) strategy and Core Values into everything they do. The team at Chesterman Homes is working hard to...
How to use the 4A Brand Trust Marketing Model and Digital Marketing to enhance Brand Trust
How much do they trust your brand? | What are you doing to earn that trust? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
Corporate Social Responsibility: Broadwater Royal Wedding Picnic
The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow, Dave Hunt and Liana Naylor to put this fantastic event together – our committee has already done a great deal of work in organising the entertainment for the day.
International Marketing for European Mentoring and Coaching Council
Vicky Vaughan, has accepted a voluntary role of International Marketer for the European Mentoring and Coaching Council (EMCC). The EMCC is renowned for three pillars: accreditation, quality and research. Vicky is working in the quality section. Vicky said:...
We are celebrating 15 years of building shiny, strong brands
It's The Brand Surgery's 15th anniversary Our original company was formed on 2nd December 2002. It's not everyday that you get to be 15 again! Why we are celebrating The Small Business Association (SBA) states that only 25% of new businesses make it...
Marketing strategy and mentoring for public sector transformation consultant
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
Looking after employees naturally protects your stakeholders and grows your brand
How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...
“We want to be happy and ethical” Listen to Generation Y.
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?
The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
What is the difference between logo design and branding?
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
Marketing & brand development for Business Improvement Districts
Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...
Is your organisation a good place to work?
Is your organisation a good place to work? How does it impact your brand? Your company culture is your organisation’s greatest competitive advantage.
Brand development testimonial from Stagecoach South
The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then carefully planned two launch events within record time in both Worthing and Brighton, carefully selecting the guest list, venue and itinerary for maximum positive impact. We’re delighted with the quality and organisation of both launches, the visual branding, the pre and post launch marketing. Our directors are extremely busy so it is essential that we have a company like The Brand Surgery which we can 100% trust to get on with the job with minimum input from us, keeping to budget and deadlines. I am happy to recommend The Brand Surgery for their brand development and launch event services.”
New e-commerce website for Macwear Clothing and Embroidery
We are pleased to present this new logo and website for Macwear Clothing and Embroidery. Macwear has been in the business of workwear, school uniforms and embroidery for over 20 years and provides the highest quality in-house embroidery on many items of clothing. It...
Marketing, PR and creative design for Stagecoach Night Rider Launch
You may know that we have designed bus livery for Stagecoach South and Stagecoach North East in the past.
Stagecoach South asked The Brand Surgery® to relaunch its Night Rider ticket and asked us to organise the launch and design some new bus livery for the Pulse buses to promote the new service.
Corporate Identity / logo design for Lelliotts Blinds and Awnings
One of our latest logo designs is for Lelliotts Blinds and Awnings. Our client wanted to celebrate Lelliotts 135th birthday in style, so who were we to refuse? We hope you like the new stylish logo.
How food intolerances can boost restaurant innovation
I was recently asked to speak at the Adur and Worthing Food Expo on restaurant marketing and branding. It was an amazing day organised by Andy Sparsis of Proto Restaurant Group, Sharon Clarke of Worthing Town Centre Initiative and Adur and Worthing Councils.
How to generate the very best ideas …
With organisations striving to achieve more with fewer resources, how can you keep generating the best ideas? Brainstorming is a fantastic approach to creating new ideas and marketing strategies to overcome problems and challenges, however, it is essential that your...
How to rebrand your charity with the full support of donors
NPFSynergy conducted a survey where 69% of people perceived rebranding to be a waste of money. If your charity is changing direction and is reaching out to a new donor segment, you may need to rebrand, so how can you do this without being perceived to waste donor money?
We’re top of the LinkedIn Social Selling Index
There is an amazing tool in LinkedIn you may not be aware of. It’s called the Social Selling Index (SSI). It measures some powerful key performance indicators and is updated daily. The scoring is based on: Effectiveness of our professional brand Finding the right...
How to create an effective charity impact report
t is important for your charity to create an impact report to show funders and donors how their money is being spent. Impact reports can also be used as a promotional document for new funders. Charity impact reports should follow your corporate branding guidelines. There is a tried-and-tested method to writing a charity impact report. Here are some tips:
Packaging design, illustration and website shop – Costa's Liquid Gold Olive Oil
We are pleased to announce that this delicious organic olive oil is now available via Proto Restaurant Group website. The packaging design brief was to be as rustic as possible! We used a combination of Adobe Photoshop effects and hand-drawn illustration to achieve...
Marketing techniques to overcome barriers to charity fundraising
Charities and third sector had never had it so tough, yet the number of charities increased by 1015 in 2015 to 165,290. The Charities Commission has recently published the charity statistics up to 31/12/15. This means there is increased competition for both public and...
How brand development can help you to beat the recent UK GDP manufacturing growth forecast
A 2014 report by the Office for National Statistics called The Changing Shape of UK Manufacturing states that "Manufacturing productivity has grown by 2.8% on average per annum since 1948 – compared with 1.5% in the services industry."...
What have a chameleon and a firefighter got in common?
Two weeks ago my oven caught fire so I dialled 999. Within five minutes two fire units turned up and I had a house full of firefighters. I had a lucky escape as no-one was hurt and nothing was damaged. Since then, my mind keeps drifting back to those firefighters … but not for the reasons you may be thinking …
Our spectacular 999 emergency services are always ready and able to adapt their behaviour to suit all manner of situations: from cats stuck up trees, to huge fires and horrific road traffic accidents.
Imagine if we injected some of the emergency services’ mindset into organisations that struggle to adapt to change e.g. organisations in the public sector including education, third sector and some retailers etc.
Hooray! We are finalists in TWO categories of the Adur and Worthing Business Awards 2015
We are delighted to be finalists in the Adur and Worthing Business Awards in 2015 – under the Customer Service category. This is a huge pat on the back for us and recognises our continued commitment to our customers.
It's Thyroid Awareness Week!
As you know The Brand Surgery® is an ethical branding agency and we work hard to Create Shared Value as part of our Corporate Social Responsibility strategy.
This year, we have chosen Thyroid UK as our chosen charity, mainly because our MD suffers with an under-active thyroid (hypothyroidism) so this subject is close to her heart, or should we say her throat!
Become a super-strong brand by adopting a coaching culture
Our executive coaching services will develop your leadership skills helping you to create a dynamic 'Super Team'. The Brand Surgery® now offers a complete brand management package with the addition of Executive Coaching. We are proud to be the only brand management...
It’s all about connecting the dots
We were asked by Stagecoach North East to redesign its bus livery and branding for the launch of a new fleet of buses (and part of a £2.3 million investment).
In aligned the livery design to the Stagecoach Group’s corporate identity guidelines. We designed a new logo for ‘Connecting the Dots’ which used a font made up of dots. We designed simple black icons help customers to visualise the activities that are accessible by bus. The coloured lines connecting the dot symbols are the same colours as the corresponding routes on the route map.
Stunning and contemporary corporate identity and responsive website for Brooklyn Kitchens
We have created stunning and contemporary corporate identity and a responsive website for Brooklyn Kitchens is a new Scottish retail kitchen company. It is based in Livingston and is targeting aspirational customers who may have previously owned an Ikea or B&Q kitchen and now wish to reflect their successful lifestyle by opting for a designer kitchen.
Registered Expert (business coach) with the Business Growth Service
The Brand Surgery® is a Registered Expert for the Business Growth Service which means you can enjoy highly subsidised effective business coaching. The Business Growth Service is a Government-backed service offering support to businesses with the potential to improve and grow. You may know it as GrowthAccelerator.
Do you multi-task when listening to podcasts or taking part in webinars?
We are conducting an online poll and would be grateful for less than one minute of your time.
Do you ever listen to podcasts or take part in webinars? Do you multi-task when listening to podcasts. What would make you listen more carefully?
Please take part in our quick online poll. https://docs.google.com/forms/d/1TQhtHxMp3DoEv_O1S0z6hvVP_PLY3ufusV9Z7DrcmlA/viewform?usp=send_form
Worthing Wifi brochure design
Brochure design and window sticker design We have recently completed this exciting project for Worthing Town Centre Initiative. We were given a photographic to make 'sunny'! We created window stickers and the cover to a Worthing Wi-Fi map Worthing boasts over 400...