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Our Blog

We are pleased to present the best and most relevant marketing information which we hope you find helpful. You will find company news, branding tips and market research. Call from The Brand Surgery® on 01903 898977 for further information.

The 5A Brand Trust Model applied to Social Media Marketing

The 5A Brand Trust Model applied to Social Media Marketing

 How much do they trust your brand? | What are you doing to earn that trust ? According to the Edelman Trust Survey,  the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...

Does your website create brand trust?

Does your website create brand trust?

Does your website create brand trust? Whether you are B2B or B2C organisation, your website may be the first window of opportunity for people to glimpse into and explore your business. Therefore, it is essential to maintain interest. Does your...

Corporate Social Responsibility: Broadwater Royal Wedding Picnic

The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow, Dave Hunt and Liana Naylor to put this fantastic event together – our committee has already done a great deal of work in organising the entertainment for the day.

“We want to be happy and ethical” Listen to Generation Y.

“We want to be happy and ethical” Listen to Generation Y.

Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...

What is the difference between logo design and branding?

What is the difference between logo design and branding?

Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...

Brand development testimonial from Stagecoach South

Brand development testimonial from Stagecoach South

The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then carefully planned two launch events within record time in both Worthing and Brighton, carefully selecting the guest list, venue and itinerary for maximum positive impact. We’re delighted with the quality and organisation of both launches, the visual branding, the pre and post launch marketing. Our directors are extremely busy so it is essential that we have a company like The Brand Surgery which we can 100% trust to get on with the job with minimum input from us, keeping to budget and deadlines. I am happy to recommend The Brand Surgery for their brand development and launch event services.”

New e-commerce website for Macwear Clothing and Embroidery

New e-commerce website for Macwear Clothing and Embroidery

We are pleased to present this new logo and website for Macwear Clothing and Embroidery. Macwear has been in the business of workwear, school uniforms and embroidery for over 20 years and provides the highest quality in-house embroidery on many items of clothing. It...

Marketing, PR and creative design for Stagecoach Night Rider Launch

You may know that we have designed bus livery for Stagecoach South and Stagecoach North East in the past.

Stagecoach South asked The Brand Surgery® to relaunch its Night Rider ticket and asked us to organise the launch and design some new bus livery for the Pulse buses to promote the new service.

How food intolerances can boost restaurant innovation

How food intolerances can boost restaurant innovation

I was recently asked to speak at the Adur and Worthing Food Expo on restaurant marketing and branding. It was an amazing day organised by Andy Sparsis of Proto Restaurant Group, Sharon Clarke of Worthing Town Centre Initiative and Adur and Worthing Councils.

How to generate the very best ideas …

With organisations striving to achieve more with fewer resources, how can you keep generating the best ideas? Brainstorming is a fantastic approach to creating new ideas and marketing strategies to overcome problems and challenges, however, it is essential that your...

How to rebrand your charity with the full support of donors

NPFSynergy conducted a survey where 69% of people perceived rebranding to be a waste of money. If your charity is changing direction and is reaching out to a new donor segment, you may need to rebrand, so how can you do this without being perceived to waste donor money?

We’re top of the LinkedIn Social Selling Index

There is an amazing tool in LinkedIn you may not be aware of. It’s called the Social Selling Index (SSI). It measures some powerful key performance indicators and is updated daily. The scoring is based on: Effectiveness of our professional brand Finding the right...

How to create an effective charity impact report

How to create an effective charity impact report

t is important for your charity to create an impact report to show funders and donors how their money is being spent. Impact reports can also be used as a promotional document for new funders. Charity impact reports should follow your corporate branding guidelines. There is a tried-and-tested method to writing a charity impact report. Here are some tips:

What have a chameleon and a firefighter got in common?

Two weeks ago my oven caught fire so I dialled 999. Within five minutes two fire units turned up and I had a house full of firefighters. I had a lucky escape as no-one was hurt and nothing was damaged. Since then, my mind keeps drifting back to those firefighters … but not for the reasons you may be thinking …

Our spectacular 999 emergency services are always ready and able to adapt their behaviour to suit all manner of situations: from cats stuck up trees, to huge fires and horrific road traffic accidents.

Imagine if we injected some of the emergency services’ mindset into organisations that struggle to adapt to change e.g. organisations in the public sector including education, third sector and some retailers etc.

It's Thyroid Awareness Week!

As you know The Brand Surgery® is an ethical branding agency and we work hard to Create Shared Value as part of our Corporate Social Responsibility strategy.

This year, we have chosen Thyroid UK as our chosen charity, mainly because our MD suffers with an under-active thyroid (hypothyroidism) so this subject is close to her heart, or should we say her throat!

Become a super-strong brand by adopting a coaching culture

Our executive coaching services will develop your leadership skills helping you to create a dynamic 'Super Team'. The Brand Surgery® now offers a complete brand management package with the addition of Executive Coaching. We are proud to be the only brand management...

It’s all about connecting the dots

We were asked by Stagecoach North East to redesign its bus livery and branding for the launch of a new fleet of buses (and part of a £2.3 million investment).

In aligned the livery design to the Stagecoach Group’s corporate identity guidelines. We designed a new logo for ‘Connecting the Dots’ which used a font made up of dots. We designed simple black icons help customers to visualise the activities that are accessible by bus. The coloured lines connecting the dot symbols are the same colours as the corresponding routes on the route map.

Registered Expert (business coach) with the Business Growth Service

The Brand Surgery® is a Registered Expert for the Business Growth Service which means you can enjoy highly subsidised effective business coaching. The Business Growth Service is a Government-backed service offering support to businesses with the potential to improve and grow. You may know it as GrowthAccelerator.

Do you multi-task when listening to podcasts or taking part in webinars?

We are conducting an online poll and would be grateful for less than one minute of your time.

Do you ever listen to podcasts or take part in webinars? Do you multi-task when listening to podcasts. What would make you listen more carefully?

Please take part in our quick online poll. https://docs.google.com/forms/d/1TQhtHxMp3DoEv_O1S0z6hvVP_PLY3ufusV9Z7DrcmlA/viewform?usp=send_form

Worthing Wifi brochure design

Brochure design and window sticker design We have recently completed this exciting project for Worthing Town Centre Initiative. We were given a photographic to make 'sunny'! We created window stickers and the cover to a Worthing Wi-Fi map Worthing boasts over 400...

Brand building tips for business success

  "A brand by itself can do nothing  – it must integrate with elements of your business" (Kapferer 2012). We have previously identified that there is much more to brand building than logo design and here are a few...

Good news! More business funding from Enterprise Vouchers

We are pleased to announced that Enterprise Vouchers are soon available. What advice can be accessed as part of Enterprise Vouchers? The Enterprise Vouchers programme will help small businesses access strategic business advice within the following categories: Going...

Retail branding and signage – The Coffee House, Worthing

We have been working with The Coffee House since 2003 and are pleased to have recently designed their outdoor seating partition to compliment the recent rebrand. We have also designed some more window graphics and signage to promote their amazing take-away coffee and cheap drink refills. The Coffee House also serves delicious food and caters for people with food intolerances by offering dairy and wheat-free range of foods.

How Growth Vouchers helped The Sage Guys

As a result of the changes suggested by The Brand Surgery through the Growth Voucher programme, SoftServ immediately started to receive a much better response to their email marketing. The Growth Voucher programme has allowed SoftServ to fulfil its marketing potential and to make positive changes towards its business.

Do a Madonna – The Secret to Successful Branding

Do a Madonna – The Secret to Successful Branding

In 2010 I published my first business marketing book called Do A Madonna: The Secret to Successful Branding. Do a Madonna is aimed at new businesses with a gap in marketing knowledge and is written in a light-hearted and humorous tone. The book is currently being edited and rebranded and due to be launched in 2016. However, it is still available in digital format and in light of Madonna’s amazing performance and go-get attitude last night at The Brits, I felt this was an ideal opportunity to relaunch it before the rebrand.

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