What is Cialdini’s Consensus, and how can you use it to grow your brand? The Consensus concept is one of Cialdini’s six powerful marketing psychology concepts. It sits alongside Reciprocation, Scarcity, Authority, Consistency, Consensus and Liking/Friendship....
BOOK A FREE CHAT Why How much does rebranding your business cost? Our product packages are based on our hourly rate, that costs between £55-£125ph. The higher the business risk and brainpower required, the higher the investment required. Creative design and...
New logo design for The Brand Surgery The Brand Surgery has a new look and feel for 2022. The pestle and mortar Why did we choose a pestle and mortar? The customers we’ve been working with since 2002 will remember our previous medical theme branding of doctors...
BOOK A FREE CHAT Happy New Year to our readers and subscribers. As we head into 2022, I’d like to take this opportunity to celebrate the beauty of small business brands. The Brand Surgery is 20 years old this year, and I feel proud that with the support of our...
BOOK A FREE CHAT BOOK A FREE CHAT You know, when you buy something new, then you feel like you need to buy something new to match it. That’s called The Diderot Effect, and this is Denis Diderot. This blog teaches you how to grow your brand ethically, using The Diderot...
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