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The Brand Surgery 2022 logo rebrand celebration
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Where heritage meets brand strategy

Design and storytelling that moves people and projects forward

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Heritage Needs Repositioning, Not Just Preservation

Heritage Needs Repositioning, Not Just Preservation

by Vicky Vaughan | May 1, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Reframing engagement to unlock relevance, resilience, and funding The Heritage Alliance’s ‘Heritage on the Brink’ report, published in 2024, highlights many of the same concerns I have been exploring in my own work, particularly the need to...

Heritage Branding and Stakeholder Storytelling – The Riviera Hotel, Weymouth

by Vicky Vaughan | Apr 11, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

From Forgotten to Fantastic: How I Help Heritage Buildings Speak Again A few days ago, I found myself staring at my sketch of the Riviera Hotel, wondering—is anyone even noticing?I’ve poured hours, days, years of belief into capturing these buildings.And yet, the...
Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects

Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects

by Vicky Vaughan | Mar 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

A Conversation That Matters When you’re ranked No.1 in the world for heritage architecture by Building Design’s WA100 for Heritage, you’re not just shaping buildings—you’re shaping culture. That’s why it was an honour to be invited to Purcell UK’s HQ in London...
Revitalising the Magic of Cinema – Royal Cinemas Rebrand

Revitalising the Magic of Cinema – Royal Cinemas Rebrand

by Vicky Vaughan | Jan 13, 2025 | AI, Art Deco Cinemas, BMS controls, Brand development, Brand growth

Blog Post: Revitalising the Magic of Cinema – Royal Cinemas Rebrand At The Brand Surgery, we love a challenge, and rebranding Royal Cinemas in Sutton Coldfield was an opportunity to combine heritage, creativity, and strategy to breathe new life into an iconic...
How to Choose and Trademark the Perfect Brand Name

How to Choose and Trademark the Perfect Brand Name

by Vicky Vaughan | Nov 7, 2024 | AI, BMS controls, Brand development, Brand growth, Brand Guardian

Your brand name is more than just a label—it’s an asset that can define your business’s future. Without proper protection, even the most unique name could face costly challenges. With over 20 years of experience, I’ve helped businesses secure their brand names early,...
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