Our Data Transparency Statement and Information Notice
Updated October 2023
This website is operated by The Brand Surgery Ltd whose Registered Office is at:
Bawtry Hall South Parade, Bawtry, Doncaster, England, DN10 6JH
You can contact us by email at firstname.lastname@example.org. Any enquiries about our use of your personal data should be addressed to the contact details above.
We take your privacy very seriously and we urge you to read this note carefully because it contains important information about us and:
The personal information we collect about you;
• What we do with the information we collect;
• Who the information might be shared with.
What personal data we collect
We receive personal information which we process, that has been provided indirectly by a third party – we use data that has been provided by Facebook Pixel and Google Tag.
This may include the IP address business.
For more information, read their privacy statements below:
Trello Trust Centre (for storing personal data)
Backblaze (computer backups which store personal data)
As brand management experts, we contact businesses in their professional and representative capacity with news and information that we believe will be relevant to their organisation and requests for information that will help their business brands to flourish because better branding creates a better world.
The rules for e-mailing Companies are governed by the PECR (Privacy and Electronic Communication Regulations). Under PECR the rules on consent, the soft opt-in and the right to opt out do not apply to electronic marketing messages sent to ‘corporate subscribers’ which means companies and other corporate bodies eg limited liability partnerships, Scottish partnerships, and government bodies. The only requirement is that the sender must identify itself and provide contact details. However, with the exception of clients and where we are required by our customers to contact them, we will respond positively to requests not to send further emails.
When you access our website to access information, either directly or in response to an email from us, we do not automatically collect any information about you. We may track which pages you visit and record how long you spend on each page with your IP address, we process your data for the lawful basis of Legitimate Purpose to enhance your experience of our website.
Should you download any documents, we will ask for your name, organisation, job title, work telephone number and email address.
Why we collect this information
We will use your name, organisation name, job title and email address to screen out ‘spam’ requests for information, to send you our report, case study, white paper or newsletter, to record how many requests have been made for different publications and in order to check how useful the information was to you and whether there is other information that would be helpful. Tracking your pattern of access to this website is to help us improve access and does not involve your personal details. The lawful basis for processing is Legitimate Interests.
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site, communicating with one of our experts, purchasing a training course or by sending us emails). We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
What we do with your information
Your personal information, including name, email, telephone and address is stored in our on Trello and MailChimp. It is not shared with any third parties for marketing purposes.
How long we keep your information
Your information is kept only for as long as the campaign under which your request for information was made. We will only retain your contact details beyond this time if your organisation is a client, employee, sub-contractor or supplier of The Brand Surgery.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your rights over your information
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please email us at email@example.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you within the first month.
If we are contacting you in your capacity as an client, employee, subcontractor or supplier of The Brand Surgery, or another situation where your organisation has a legitimate reason and requires us to contact you, then we will inform you of this and ensure that we only contact you regarding the provision of or request for information which relates to your organisation’s requirement.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
Your right to complain
If you have a complaint about our use of your information, you can contact the Information Commissioner’s Office via their website at www.ico.org.uk concerns, or write to them at:
Information Commissioner’s Office
Disclosures of your personal data
We may have to share your personal data with the parties set out below:
Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers.
Government bodies that require us to report processing activities.
Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions, and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.