Vision, Mission, Values and UN Sustainable Development Goals
Creativity flows through our veins, extending beyond the drawing board. We relentlessly explore opportunities to craft creative solutions that not only captivate visually but also serve a purpose, narrate your story, and engage your audience. Outside of our work, our founder and owner is a thriving digital artist.
We’re on a transformative journey to create positive impacts locally, globally, and universally. Our commitment to conscious decision-making extends beyond business. Our founder has been devoted to Raja Yoga at Brahma Kumaris since 2019 and is actively engaged in studies related to spirituality and consciousness.
We believe in the power of community. Building inclusive communities is at the heart of our training, mentoring, and coaching platforms. Initiatives like Talent Within You connect and engage communities, fostering teen self-esteem and enabling collaborations with world-class businesses.
We thrive on learning and continuously enhancing our strengths to improve the lives of our clients and their stakeholders. Our commitment to Continuous Professional Development (CPD) maintains our Fellow Membership status with the Chartered Institute of Marketing and the Institute of Leadership and Management.
We embrace curiosity as a shield against confirmation bias. Our Sage Brand Archetype thrives on discovering new evidence that challenges existing beliefs, driving us to constantly question the norm.
Corporate Social Responsibility:
Introducing the Global Goals
Our Four Sustainable Goals: Nurturing a Better World.
At The Brand Surgery, our dedication to sustainability is an integral part of our branding philosophy. We view our sustainable goals as a prescription for a healthier planet and society. With a commitment that’s as unwavering as a medical professional’s care, we’re striving to make a difference. Join us on our journey towards a brighter and more sustainable future.
UN Global Goal 3
Good Health and Well Being
Target 3.4: Empowering Wellness and Mental Health
Empowering Wellness through Branding
At The Brand Surgery, we understand the crucial link between branding and mental well-being. Our mission is to use branding to provide a refuge from the stresses and anxieties of modern life, fostering mental health and overall wellness.
Empowering Teams, Empowering Brands
We’ve experienced firsthand the impact of poor customer service on mental health. This insight has fueled our commitment to help businesses build brands from the inside out. We believe that a brand’s success hinges on the alignment of its team with its core values. Misalignment between employees and the brand’s essence can lead to customer dissatisfaction and, ultimately, harm mental health.
Linking Branding to Good Health
Our work with BOSS CONTROLS, specialists in BMS controls, showcases how a brand can link its products and services to good health and well-being. This reinforces our belief that people are at the heart of brands. Without a harmonious team, there is no brand.
UN Global Goal 5
Target 5.1: Celebrating Individuality
and Promoting Gender Equality
At The Brand Surgery, we value individuality and uniqueness, striving to celebrate our clients’ authentic identities through branding. We empower individuals to express themselves fully, regardless of societal norms or stereotypes.
Fostering Inclusivity and Diversity
Our commitment extends to fostering inclusivity and diversity in the branding landscape. We aim to break free from limiting gender roles and societal constructs in marketing. Collaborating with clients who seek to transcend boundaries, we create branding strategies that resonate with all, celebrating their unique stories.
Goal 5.5: Ensuring Equal Opportunities
We are actively pursuing Goal 5.5—ensuring women’s participation and equal opportunities in leadership. Our efforts include expanding our board of trustees and increasing diversity on the charity board of Worthing Community Chest.
Our dedication to celebrating individuality, promoting gender equality, and fostering inclusivity not only aligns with Goal 5.5 but also fuels diversity and innovation, creating an inclusive environment that propels progress.
UN Global Goal 11
Sustainable Cities and Communities
Target 11.4: Fostering Sustainability in Cities and Communities
UN Global Goal 14
Life Below Water