Website branding

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Website branding

Does your website create trust in your business brand?

Six important questions to understand in order to inject personality and brand love into your website:

1. Do you know who your customer is?
2. Do you know what their goal is?
3. What do you want your customer to do?
4. How do you want your customer to feel about your brand when they visit your website?
5. How are your headlines guiding and motivating prospective customers to achieve their goal?
6. What makes your customer like or dislike a website?

Now put yourself in the prospective customer’s shoes and think about the last website you loved.

1. How did it leave you feeling?
2. Did you understand and trust the website?
3. Did you trust the business owner?
4. Did you know who was behind the scenes?
5. Did you care who was behind the scenes?
6. Do you read the vision, mission, and values?
7. Do you read TrustPilot and Google reviews?

Customer psychology

Everyone has an unconscious checklist when forming a judgement about anything, including people, places, shops, brands and websites. Half the challenge of building a great website is understanding the pscyhology of your customers.

That’s why part of our website service includes customer workshops, to understand their challenges and wish list, which helps us tap into their unconscious and build websites that appeals and motivates them to take the action you desire. We want your customers to feel good and feel they have gained some kind of value.

Website branding

Once we’ve tapped into what your customers want and expect, then we are halfway there. Next, it’s important to Keep your brand consistent (via brand guidelines). This will ensure your customers know where they are, feel safe and are more likely to engage.

This boosts trust in your brand, which will increase the chance of engaging your audience. Using our experience and marketing accreditations, The Brand Surgery design irresistible and trustworthy websites, so people know they are in the right place to do business.

 Why choose The Brand Surgery to create your website

The Brand Surgery is fully accredited to facilitate workshops to get essential insights from a selection of your clients before designing and development take place. I use a blend of marketing psychology, creative design and technology to create a safe and engaging place for your customers to engage. Once all the insights are obtained, your website will be designed and developed, making your customer the hero. This process enables me to write copy using relevant language for your website copy and Search Engine Optimisation (SEO) strategy.

Measuring engagement

Your new website will be using an SEO plugin to ensure that it is Google-friendly. That means any new content you write will be ranked positively by Google. Your website will be linked to Google Analytics, so it can be continuously improved. You will understand the most popular website pages.

Training to keep it fresh

We provide training to empower your team to be able to update pages, content, images, products, services and much more. Many of our website clients have commented on how easy it is to update pages on the website. More importantly, we will help your personality shine through your marketing content by creating a marketing content plan with you.

Think speed and security

Now here’s a thing. We know attention spans have fallen from 12 seconds to eight seconds, which is less than a goldfish’s attention span of 8 seconds. The trouble is, design effects and functionality can slow down a website. So is speed or design more important? The good news is that you can have both because our UK based hosting servers will help you give Speedy Gonzales a run for his money.

Contact The Brand Surgery today, using our contact form.