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What is the difference between branding and marketing?

Consider marketing as the invite for a smooch, while branding is the ‘spark’ that lures them in. Need that spark? The Brand Surgery prescribes just the right branding treatment to captivate and cure any lacklustre appeal. Get in touch with Vicky for your brand’s prescription.

Marketing is like asking someone to kiss you. Branding is the ‘reason’ they want to kiss you.

TESTIMONIAL FROM BRIGHTON CITY AIRPORT (2024): It’s been an absolute pleasure to work with Vicky Vaughan at the Brand Surgery. We’re delighted with our new logo and website which, thanks to Vicky’s creative flair and technical talents, successfully met the brief to be clean and modern, whilst capturing the airport’s rich heritage. Thank you, Vicky, for your adaptability and patience while working with a team with little marketing experience, who regularly changed their minds! We highly recommend the Brand Surgery.

New 2023 Brighton City Airport Logo: Inspired by the airport's iconic Art Deco terminal, the logo features a stylized representation of the terminal's distinctive architecture, blending modern design with historical significance.New 2023 Brighton City Airport Logo: Inspired by the airport's iconic Art Deco terminal, the logo features a stylized representation of the terminal's distinctive architecture, blending modern design with historical significance.
The Brand Surgery Global Goals - good health and wellbeing, sustainable cities and communities, gender equality, life below water

Choose Your Brand Boost: Tailor-Made Branding & Logo Packages, No Hidden Costs!

Fuel your brand’s fire with our straightforward, value-packed solutions. Choose your brand boost from our fully customisable, transparently priced packages and give your brand the solid ground and spark it needs.

2023 Chartered Marketer FCIM badge

Fully accredited creative designer & branding coach

Unleash the transformative force of a fully accredited creative design and branding coach. With my expertise as a CPD-accredited Chartered Marketer, Creative Designer, and Executive Coach, I harmoniously blend these disciplines to spark your brand’s creative brilliance, propelling it to effortlessly shine and distinguish itself from the rest.

“Vicky has been leading our marketing direction since 2016 and during that time we have tripled in size. She also designed our logo, website, company presentations and our brochure. Vicky makes marketing an enjoyable topic, and I am very pleased to recommend her to other businesses who are serious about growing.”
Mark Berwick, Managing Director,
Boss Controls.

Current 'BOSS Controls' logo featuring a stylized measurement control symbol, representing the company's expertise in managing various environmental factors like temperature and humidity. The logo combines modern typography with an icon illustrating precision and control in a sleek, contemporary designCurrent 'BOSS Controls' logo featuring a stylized measurement control symbol, representing the company's expertise in managing various environmental factors like temperature and humidity. The logo combines modern typography with an icon illustrating precision and control in a sleek, contemporary design

Slide into Transformation: Witness Our Logo Magic!

Step into a world of visual evolution on our interactive Logo Design Transformation page. Slide between ‘before’ and ‘after’ views of stunning logo makeovers, and see our 9 favourite logo transformations over the years. Experience the art of brand reinvention first-hand!

New logo for England and Wales Blind Golf: a contemporary design symbolising inclusivity in sports. It features distinct visual elements that resonate with blind golfers, golfer guides, and funders, enhanced by a colour-coded system for easy brochure selection.New logo for England and Wales Blind Golf: a contemporary design symbolising inclusivity in sports. It features distinct visual elements that resonate with blind golfers, golfer guides, and funders, enhanced by a colour-coded system for easy brochure selection.
Branding for podcasts and related marketing

“The Brand Surgery relaunched our ‘night rider’ brand across Sussex. This included marketing and managing two launch events. We’re delighted! We trust Vicky and her team to get on with the job with minimum input from us and happy to recommend her”.
Mike Watson, Regional Director,
Stagecoach Group.

BrandBestie Workshop - Cultivating Strategic Brand Partnerships

Find and nurture your perfect partners to become a Brand Bestie

Discover how the perfect partner can elevate your brand to luxury status, where people are less concerned with saving pennies and more interested in the value your business provides them. This is a two-hour workshop aimed at small business owners. Contact The Brand Surgery for further information.

What have I been up to? Read my latest blogs.

The Brand Surgery creates that ‘reason’ and you are in the right place if you want more kisses.

Launched in 2002 – we’ve been creating kissable brands by making them shine brightly from the inside out.  After all, you want to look good, taste good and have an irresistible and interesting personality, so people keep coming back for more kisses, right?

To create the ‘reason’ why people want to kiss you, we superpower your brand by blending marketing strategy, psychology and creative design.  We achieve this by designing stunning logos, websites and other online and offline marketing collateral. At the same time, we ‘superpower’ the heart and soul of your brand, and to do this, we blend training, coaching with ‘hands on’ marketing solutions.

Our kissable clients include exciting startups through to established SMEs. They have all enjoyed plenty of long kisses and as a result, they have typically tripled in size within two-three years, bucking trends in difficult economic climates.

We take kissing seriously and therefore The Brand Surgery is a CPD accredited training provider, a Fellow Member of the Chartered Institute of Marketing, a Chartered Marketer and a Fellow Member of the Institute of Leadership and Management. This means, you can trust us to make your brand kissable.

 

Years

Awards

Inside out branding projects

The Brand Surgery works hard to makes your brand shine brightly from the inside out. Without a brand personality, your marketing content will be dull. We help you to create exciting stories and opportunities. These photos capture just a few of our exciting branding projects.

  • Boss Controls have trebled in size since we’ve been working with them in 2016. Inside out projects include brand strategy, internal marketing (Boss Bulletin), logo design, website design, social media content and launch events to celebrate their success.
  • Logo design for Worthing Food and Drink Festival, shown with Masterchef Winner, Kenny Tutt from Worthing. This logo is used on event uniforms, branding, advertising.
  • Logo design for iESEs suite of Local Government apps. The colours are from iESE’s brand guidelines which we also created.
  • Logo and website design for Proto Restaurant Group. We designed The Fat Greek logo from an open brief. We created a rustic ‘flame grilled’ feel and incorporated a Greek tone.
  • Website design, logo design and brand coaching for charity strategist, Jean Barclay.
  • Logo design for Hunters Recruitment – an established business. It is important to capture the success of a business when working on rebrands.
  • Logo design and brand guidelines for trade union, The National Federation of Sub PostMasters. 
  • Logo and website design for Intech Controls – a BMS Controls business based in Horsham, Sussex.
  • Rebrand for Suzuki Rhino. You may recognise the Rhino from the wheel covers of 4×4 Suzukis. We evolved the original logo by integrating it with the word Rhino.
Brand launch event for Boss Controls - BMS controls and energy management business helping clients achieve Net Zero
Food festival logo design - Kenny Tutt - Worthing Town Centre Initiative
suzkuki rhino logo design rebrand
Website and logo design - Proto Restaurant Group
Charity Strategist website design for Jean Barclay
Logo design hunters recruitment shoreham business
Trade union rebrand - National Federation of SubPostmasters
Logo design and branding for BMS Controls and energy management business