BrandBestie Workshop - Cultivating Strategic Brand Partnerships

Discover the power of strategic alliances with our “Find and Nurture Your Perfect Partners to Become a BrandBestie workshop. This triple-powered branding workshop is designed to guide you through the intricacies of creating and fostering successful partnerships that can transform your business.

Case Study Highlight: Hirakawa Yasuhiro, known as Sasuke, is a testament to the transformative power of partnerships. A master of scissor and sword blacksmithing, Sasuke’s products became more than just tools—they became treasures—when he partnered with bonsai expert Yoshikawa Masakazu. This collaboration not only catered to the unique needs of bonsai enthusiasts willing to invest in quality but also elevated his brand to luxury status.

In contrast, we’ll also examine cautionary tales like BP’s partnership in the Deepwater Horizon oil spill, showcasing the importance of aligning values and the potential costs of misaligned partnerships.

Join us to learn how to identify, cultivate, and benefit from a BrandBestie partnership that aligns with your brand’s values and vision, and how to avoid the pitfalls of a mismatched alliance.

Find your BrandBestie and unlock the full potential of your brand’s influence.

Find and nurture your perfect partners to become a BrandBestie. Partnerships for Growth

Workshop Content:

  1. Introduction to Brand Partnerships
    • Short presentation on the power of brand partnerships with examples.
    • Icebreaker activity: Participants share their current understanding or experience with brand partnerships.
  2. Case Study Analysis
    • Interactive session analysing the Hirakawa Yasuhiro and Yoshikawa Masakazu partnership.
    • Group activity to discuss the BP and Deepwater Horizon partnership and its outcomes.
  3. Identifying Potential BrandBesties
    • Workshop activity to identify and list potential partners that align with their brand values and goals.
    • Techniques for evaluating the potential of a partnership.
  4. The Art of the Approach
    • Role-playing scenarios for approaching potential partners.
    • Strategies for initiating contact and setting the stage for collaboration.
  5. Negotiation and Agreement
    • Key elements of a partnership agreement.
    • Workshop on negotiation techniques and establishing terms that benefit both parties.
  6. Nurturing the Partnership
    • Strategies for maintaining a healthy partnership.
    • Group discussions on potential challenges and solutions.
  7. Measuring Success and When to Pivot
    • Setting up metrics for partnership success.
    • Case studies on successful pivots and dissolutions.
  8. Q&A Session
    • Open floor for participants to ask questions and get advice tailored to their situations.

Insights and Takeaways:

  • Understanding of what makes a partnership successful and how to align it with brand values.
  • Criteria for selecting the right partner and red flags to watch out for.
  • The importance of clear communication and well-defined agreements.
  • Strategies for approaching and negotiating with potential partners.
  • Techniques for nurturing and sustaining a successful partnership.
  • Methods for measuring the success of a partnership and knowing when to adapt or walk away.


  • A toolkit with templates for partnership evaluation, approach strategies, and negotiation checklists.
  • Access to a network or community for ongoing support and potential partner contacts.
  • Follow-up webinar or email series to check in on progress and provide additional support.

This outline should help participants leave the workshop feeling equipped and inspired to seek out and cultivate valuable brand partnerships.

Pay a deposit of 3% per item

If you are not ready to order, and would prefer to chat this through. Call our Brand Doctor, Vicky Anne Vaughan, FCIM FIoL on 07909 693172 now.