The Brand Surgery
We strengthen brand health from the inside out, blending creativity and strategy to help purpose-driven organisations communicate with clarity and heart. From representing healthcare brands at conferences to creating visual identities for heritage buildings, we deliver creativity from the drawing board to the boardroom. Through storytelling, values-led workshops and imaginative design, we help teams connect with purpose and communicate with confidence.
With budgets tight and expectations rising, Brand Nourish helps teams reset and refocus.
This two-hour, high-impact values workshop strengthens alignment, motivation and patient-facing clarity. Designed for busy PCNs and healthcare teams, it gives staff the language, confidence and shared purpose to communicate with care, inside and outside the surgery.
Once an Odeon, later an Empire, this Grade II-listed Art Deco cinema was revived in 2024 by PDJ Management Ltd. Using our Connect > Converse > Convert framework, The Brand Surgery transformed audience insight into a bold new identity that celebrates both comfort and heritage. From discovery
TESTIMONIAL FROM BRIGHTON CITY AIRPORT
“It’s been an absolute pleasure to work with Vicky Vaughan at the Brand Surgery. We’re delighted with our new logo and website, which, thanks to Vicky’s creative flair and technical talents, successfully met the brief to be clean and modern whilst capturing the airport’s rich heritage. Thank you, Vicky, for your adaptability and patience while working with a team with little marketing experience, who regularly changed their minds! We highly recommend the Brand Surgery.”
Bridget Short, Brighton City Airport
BOSS CONTROLS TESTIMONIAL (BEMS CONTROLS)
“Vicky has been leading our marketing direction since 2016 and during that time we have tripled in size. She also designed our logo, website, company presentations and our brochure. Vicky makes marketing an enjoyable topic, and I am very pleased to recommend her to other businesses who are serious about growing.”
SLEEP ECO HOTEL TESTIMONIAL (HERITAGE BRANDING)
“I am delighted with The Brand Surgery’s work on our Sleep Eco Inn Hotel branding. The SuperFlex™ Logo Design perfectly captures our eco-friendly luxury vibe. Since our launch, we’ve received outstanding bookings and positive feedback and press reviews. The team’s understanding of the hotel industry and their collaborative approach made the process smooth and effective. The new brand has given us a distinct edge in a competitive market. I highly recommend The Brand Surgery for their expertise and creativity.
Andrew Sparsis, Hotel Proprietor
ENGLAND & WALES BLIND GOLF TESTIMONIAL (CHARITY)
I have had the pleasure of working with Vicky and The Brand Surgery over the past year. The work we have done together has played a major part in England & Wales Blind Golf’s charity raising its awareness on a national and international level. I would highly recommend The Brand Surgery and have passed their details to more of my business clients.
Andy Gilford, Blind Golfer and Board Member.
DOME CINEMA TESTIMONIAL (HERITAGE SITE & INDEPENDENT CINEMA)
We met Vicky from Brand Surgery last year. In that time she has created a wonderful logo for The Dome Cinema which is in keeping with our lovely building. Vicky has been very easy to work with, and I look forward to continuing our relationship in the future. Well done Vicky
Paul Jervis Chief Executive, Worthing Dome Cinema.
Fully Accredited Creative Designer & Branding Consultant
Unlock the potential of your brand with a fully accredited creative designer and branding consultant. As a CPD-accredited Chartered Marketer, Creative Designer, and Executive Coach, I blend strategic consultancy and creative design expertise to transform your brand. By combining branding strategies with innovative design, I help your business stand out and capture attention in today’s competitive market. Let’s work together to elevate your brand and achieve lasting success.
Transform your space’s identity with our Brand Transformer package, ideal for both heritage and modern environments. Whether you’re revitalising a historical building or crafting a bold identity for a contemporary space, this comprehensive rebrand includes everything from visual branding to tailored messaging that resonates with your audience. England and Wales Blind Golf chose this package to connect with a new audience—golf guides for blind golfers and charities. The National Federation of Sub Postmasters, a safe space for sub postmasters, also utilised our Brand Transformer when they changed their business entity to align with Post Office funding. Let us help your space connect, spark conversations, and drive lasting engagement.
SuperFlex™ Logo Design Package – Tailored for Businesses Needing a New Logo
Our SuperFlex™ Logo Design package is perfect for businesses that need a fresh logo and already have a clear understanding of their target audience and challenges. You’ll benefit from our professional in-house marketing expertise and can complete The Brand Surgery’s Brand Shine tool to ensure everything is captured in your brief.
For example, Sleep Eco Hotel selected this package because their owner, a brilliant PR and marketing expert, had a strong vision for the brand.
STAGECOACH BUS GROUP TESTIMONIAL (PARTNERSHIP TESTIMONIAL)
“The Brand Surgery relaunched our ‘night rider’ brand across Sussex. This included marketing and managing two launch events. We’re delighted! We trust Vicky and her team to get on with the job with minimum input from us and happy to recommend her”.
Mike Watson, Regional Director,
Stagecoach Group.
Masterclass: Building Prosperous Partnerships for Brand Growth
Unlock the power of partnerships to elevate your space or place. This masterclass is designed for businesses and organisations looking to grow their brand through meaningful, long-lasting collaborations. Whether you’re a heritage site seeking alliances to preserve your legacy or a modern space aiming to enhance your reach, this masterclass provides the tools and insights needed to build prosperous partnerships. For example, we connected McLaren Automotive and Stagecoach Group PLC to enrich the community space. Learn how to foster relationships that align with your brand values, drive growth, and create a lasting impact in your community or sector.
“Vicky has been leading our marketing direction since 2016 and during that time we have tripled in size. She also designed our logo, website, company presentations and our brochure. Vicky makes marketing an enjoyable topic, and I am very pleased to recommend her to other businesses who are serious about growing.”
Mark Berwick, Managing Director,
Boss Controls.
Slide into Transformation: Discover Our Logo Makeovers!
Explore the power of brand evolution on our interactive Logo Design Transformation page. Slide between ‘before’ and ‘after’ views to witness stunning logo transformations, including projects like Brighton City Airport and Dome Cinema. Logo design is a key feature in all our packages, ensuring every brand gets the fresh identity it deserves. See how we’ve reinvented brands through our favourite makeovers over the years and experience the magic of visual identity transformation first-hand!
What have we been up to? Read our latest blogs.
If Buildings Could Speak, from illustrated poems to a book deal with Amberley Publishing
If Buildings Could Speak is now an illustrated heritage book coming to print with Amberley Publishing, bringing Art Deco–inspired illustrations and poetry together to give historic buildings a voice.
Curious Collective, creating space for children to play, create, and belong
Branding and leaflet design for Curious Collective, a children’s holiday and vvSaturday club focused on creativity, confidence, and connection.
Trusted by Healthcare and Community Brands Across the UK
When I was young, I visited a butterfly collection in Sussex. The colours were beautiful, but the butterflies were pinned, dusty, and lifeless. Too many heritage brands end up the same way: preserved in name, but no longer alive in people’s hearts. From Brighton City Airport to Dome Cinema Worthing, I’ve helped heritage brands evolve, stay trusted, and remain relevant. If you want your brand to thrive for future generations, it’s time to unpin it and set it free.
Inside out branding projects
The Brand Surgery: Branding and Logo Design Agency in West Sussex
At The Brand Surgery, we help small independent businesses grow by crafting brands that shine from the inside out. We specialise in impactful branding strategies designed to connect with your audience, converse through engaging content, and convert leads into loyal customers. Our work spans a variety of sectors, from heritage sites to hospitality, demonstrating our versatility and dedication to building brand identities that resonate.
Some of our recent projects include:
- Brighton City Airport: We revitalised Brighton City Airport’s brand with a fresh logo and website, connecting the airport’s heritage with a modern audience. This rebrand successfully captured the essence of the airport’s aviation history while making it relevant for today’s users, encouraging conversations through ongoing brand engagement. The new identity has helped convert visitors into repeat customers by positioning the airport as a historic yet modern hub for aviation enthusiasts.
- Worthing Dome Cinema: Our work on the Worthing Dome Cinema rebrand connected the local community and tourists to the cinema’s iconic Art Deco charm, with a refreshed visual identity that appealed to both heritage lovers and new audiences. The Dome has maintained its beloved status by facilitating conversations through enhanced branding while drawing in new visitors. The rebrand helped convert casual visitors into loyal patrons, reinforcing the cinema’s role as a cultural hub.
- Sleep Eco Inn: For Sleep Eco Inn, we created a calming and sustainable brand identity that connected with eco-conscious travellers. The design sparked meaningful conversations with guests through visual branding that reflected the hotel’s commitment to sustainability. This connection converted eco-friendly visitors into loyal customers who value the hotel’s environmental ethos and branding consistency.
Our Connect, Converse, Convert methodology ensures every project is built on a strong foundation that resonates with your audience, engages them in meaningful ways, and ultimately leads to sustainable business growth.