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New Horizons at The Brand Surgery: Aligning Vision, Mission, and Global Goals

by | Oct 21, 2023 | Brand development, Brand growth, Brand Guidelines, Brand trust, BrandFit Guidelines, Continuous Professional Development, copywriting, logo design

The Brand Surgery Global Goals - CROPPED IMAGE good health and wellbeing, sustainable cities and communities, gender equality, life below water

 

 

Hello. I’m thrilled to share some big updates at The Brand Surgery. We’ve revamped our Vision, Mission, and Values and, guess what? We’ve linked them to the Global Goals we’re super passionate about!

Our New Vision: More Than Just Branding. For full details, follow this link

“Better Branding. Better Business. Better Communities. Better World.”
We’re not just about killer logos or snazzy websites; we aim for deep, transformative impacts. The right branding strategy doesn’t just elevate a business; it elevates communities and, ultimately, the world!

Our Mission: Empowering You. For full details, follow this link

We’re all about turning businesses into brand advocates that can foster real change, from local communities to global ecosystems.

Our Values:

  1. Creativity – It’s in our DNA.
  2. Conscious Decision-Making – Mindfulness isn’t just a trend; it’s our lifestyle.
  3. Community – We’re connectors, mentors, and coaches.
  4. Continuous Improvement – We never stop learning and growing.

Why Global Goals Matter to Us

Goal 3: Good Health & Well-being: For full details, follow this link

Empowering Wellness through Branding
At The Brand Surgery, we understand the crucial link between branding and mental well-being. With thoughtful design and strategic messaging, we aim to create brand experiences that contribute positively to mental health and societal well-being.

Empowering Teams, Empowering Brands
We’ve seen the negative impact poor customer service can have on mental health. By aligning a brand’s core values with its team, we foster better customer interactions and, in turn, contribute to mental wellness.

 

Goal 5: Gender Equality. For full details, follow this link

Celebrating Individuality and Promoting Gender Equality
We aim to reflect our clients’ unique identities through authentic branding. In doing so, we’re actively challenging societal norms and stereotypes that can limit expression.

Ensuring Equal Opportunities
We’re working to expand our board of trustees and bring more diversity to Worthing Community Chest’s charity board. This aligns with our dedication to promoting gender equality in all spheres, from the workplace to leadership roles.

Goal 11: Sustainable Cities and Communities. For full details, follow this link

Empowering Sustainable Cities and Communities
We believe thriving cities and communities are at the heart of any brand’s success. Our branding services aim to contribute to community betterment, making our cities more sustainable places to live.

Community Enrichment in Action
Our founder’s involvement in ‘Talent Within You’ and the ‘Made by Me by the Sea’ project serves as real-life examples of our commitment to community. These initiatives contribute to making our cities more enriching places to live.

Goal 14: Life Below Water. For full details, follow this link

Protecting Our Oceans Through Art and Action
Our design studio’s view overlooking an outlet into the English Channel serves as a daily call to action. We believe in the power of collective effort, organising beach clean-ups to make an immediate impact.

Fostering Stewardship Through Art
Much of our digital art celebrates the beauty of our coastline, aiming to instill a sense of responsibility for our marine ecosystems. Our ‘Made by Me by the Sea’ project is a creative extension of this commitment, inspiring others to take action.