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What makes a rebrand a success? My journey with England and Wales Blind Golf explains …

What makes a rebrand a success? My journey with England and Wales Blind Golf explains …

by | Jun 24, 2022 | Brand trust, branding, charities, Charity marketing, chartered marketer, Marketing Psychology, marketing strategy

The Brand Surgery recently rebranded England and Wales Blind Golf (EWBG).  There are four outstanding factors that make England Wales Blind Golf such an amazing charity to work with, and in turn has made the rebrand a success. The level of trust demonstrated by...
Marketing strategy and mentoring for public sector transformation consultant

Marketing strategy and mentoring for public sector transformation consultant

by | Jul 21, 2017 | brand promise, brand research, branding, Case studies, chartered marketer, graphic design, How to write a case study, Innovation, Innovation workshops, Leadership, marketing, Marketing Agency, Marketing Consultant, Marketing mentor, marketing strategy, Roller banner design, The Brand Surgery

iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
“We want to be happy and ethical” Listen to Generation Y.

“We want to be happy and ethical” Listen to Generation Y.

by | Jan 10, 2017 | Brand development, Brand growth, Business Growth, chartered marketer, Gain competitive advantage, Leadership, Marketing Agency, Marketing Consultant, marketing strategy

Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?

Is there still a place for focusing on cost-leadership strategy alone?

by | Jan 10, 2017 | Brand development, Cost Leadership, Gain competitive advantage, Leadership, marketing, Marketing Agency, Marketing Consultant, marketing strategy, news, rebrands, The Brand Surgery

The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
Is your organisation a good place to work?

Is your organisation a good place to work?

by | Aug 17, 2016 | Brand development, chartered marketer, CIM Professional Diploma in Marketing, corporate culture, Executive coaching, Internal marketing communciations, marketing, Marketing Agency, Marketing Consultant, marketing strategy, Presentations, Staff training, The Brand Surgery

Executive Coaching Testimonial • New Leader Integration Leading change  • Communicating change • Inspiring / motivating staff • Time management "Executive coaching has helped me to see the benefits of change rather than the burden. This has helped me to think more...