Client testimonial
• Bus route branding
• Bus livery design
• Creative design

“We have been working with The Brand Surgery for eight years and always find the team enthusiastic and full of new ideas. Not phased by bigger (literally) projects, The Brand Surgery did a great job of the striking Coastliner 700 buses and the team is now working on more bus livery designs in the North East.” 

Helen Martin

Marketing Manager, Stagecoach North East

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Bus livery design for Coastliners, Stagecoach South

The challenge

To create bus livery design for Coastliners, Stagecoach South, based on an illustration we had drawn for the front of Coastliners Magazine. Not long after the Coastliner customer magazines were printed, we received a call from Stagecoach South, who were so impressed with our illustrations, they commissioned us to illustrate four further landmarks to be used for bus livery and branding, focusing on each town that Coastliners connects. There are 40 buses in total which will be wrapped in our unique design, and there are four different designs: Worthing, Brighton, Chichester and Portsmouth.

We illustrated the Spinnaker Tower in Portsmouth and The Brighton Dome, which represented the Coastliner route from end-to-end.  The added benefit of this illustrated cover design.

The solution: Bus livery design

We illustrated the Spinnaker Tower in Portsmouth and The Brighton Dome, which represented the Coastliner route from end-to-end.

Although the bus livery design and branding was fun, the colours were in keeping with the Stagecoach Bus corporate guidelines with orange and blue.

The designs were used across Enviro 200 single deck buses and Enviro 400 double decker buses. The Enviro 400 have curved corners which was particularly tricky when curving the HMS Victory illustration round! A lesson learned for the future is to stop images before they curve around the corners onto the side, or to make them very simple.

Soon after the launch for the new Coastliner 700 bus livery, we were invited to take part in the nightbus launch and we all wore our PJs for the photoshoot which you can see on the gallery on the left.

Our bus livery design and branding for the Coastliner buses was proudly connecting customers to their destinations along the south coast for four years until Coastliner was once again rebranding in a much plainer, more corporate style.

Vicky says: “I was so proud to see the illustrations in their finished format. The illustrations took a long time, especially the HMS Victory with all it’s ropes, and the Chichester Market Cross with all the fine detail. It was so worth it, so see my illustrations printed so large. I believe these buses will be cruising across from Brighton to Portsmouth for the next few years, and I certainly won’t mind being stuck behind one of the Coastliner buses in future!”

Illustrations can be used for a number of marketing solutions


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Contact Information

The Brand Surgery®, West Parade,
Worthing, West Sussex BN11 3QY

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