Where heritage meets brand strategy

Promoting Magicman®: A Case Study in Long-lasting Logo Design

Sector: Heritage | Construction
Client: Magicman®, UK
Project: Rebrand, Logo Design, and Corporate Identity
Year: 2007

Introduction

Magicman® is the UK’s only fully accredited repair and resurfacing company, evolving to meet the needs of various industries. In 2006, Magicman® tasked us with refreshing their corporate identity to reflect their dynamic, forward-thinking ethos. Using The Brand Surgery’s Connect > Converse > Convert methodology, we created a logo that has delivered exceptional value over the past 20 years.

Connect

Understanding the Market and Seizing Opportunities

In an era where sustainability is crucial, Magicman® prioritises ultra-sustainable practices. Our challenge was to redesign their logo, maintaining customer recognition while introducing a fresh, modern look. We aimed to reflect their commitment to innovation and environmental responsibility—key for a leader in the repair and resurfacing sector.

Converse

Crafting a Compelling Narrative

We analysed the existing logo and retained the star, re-colouring it green to symbolise renewal. The dark blue was kept to reflect corporate partnerships within the construction industry. This new design effectively communicated Magicman®’s brand identity across their corporate materials, including van livery, brochures, and uniforms.

Magicman® technicians handle on-site repairs for materials like wood, laminates, composites, acrylic, fibreglass, and more. They are also experts in maintaining period and listed buildings, offering precise repair solutions that replicate the original appearance of damaged surfaces, including stonework like marble, ceramic, and porcelain.

Convert

Delivering Tangible Results

The new logo has stood the test of time for 20 years, demonstrating the strength of our design approach. Magicman® has grown to a £20 million turnover, expanded their team, and works with the world’s leading cruise companies. Their reputation for high-quality work has cemented their position as a global leader in hard surface repair.

Magicman®’s heritage repair solutions are a significant part of their offering. They provide alternative solutions to replacement, maintaining the integrity of listed properties by precisely replicating and resurfacing antique items. Their technicians adhere to safe working practices and use non-toxic materials, ensuring the preservation of period properties.

Ready to rebrand your business? Contact Vicky Vaughan FCIM FIoL on 07909 693172 or use our contact form below. For more information, visit our Brand and Rebrand package Comparisons and Branding by Sector page for more transformative branding journeys and experiences.