Restaurant rebrand
Years of value
DATE OF REBRAND
Designed December 2004
CASA CIRO REBRAND – LOGO LOOKING FRESH AFTER NEARLY 20 YEARS!
We designed this stylish logo for Casa Ciro Italian Restaurant back in 2004. Not only is it still looking fresh after nearly 20 years, Ciro has recently gone on to enjoy early retirement. Happy times! This rebrand has truly served its purpose.
The brief: To capture the essence of the restaurant refurbishment. We presented six logo design concepts, all aligning to Ciro’s vision.
We experimented with different earthy colours, and this was logo the winner, along with a modern font. The restaurant is located on Worthing seafront and the wiggly lines represent both the waves and spaghetti. The new logo was a complete change from the original logo (see below).
This is an example of our SuperFlex logo design package.
Casa Ciro is a well-established and very popular Italian restaurant on the Worthing seafront. To coincide with our refurbishment and new colour scheme, we realised we needed to update our existing branding and logo. The Brand Surgery did its research and came up with its design on time and within budget. Our business image has a really sleek feel, and we have received many compliments—as well as being very happy with it ourselves. It has served its purpose well, and I have gone on to enjoy early retirement. I am happy to recommend The Brand Surgery.
Logo created in 2004 and still going strong
Restaurant owner now happily retired
The Brand Surgery’s 4-step logo design process.
This is the branding process used for all our clients’ business brands which have helped our clients like Ciro De Silvo to enjoy retirement, and clients like Boss controls to enjoy triple income even in an unprecedented pandemic. Each stage of the branding process can be adapted to suit your business. All of our branding packages follow the same process with various levels of treatment intensity.
01
Initial consultation
A 45-minute consultation and brand diagnosis is included with all branding packages to understand your vision and your customer needs.
02
Research & brainstorm
All benefiting from in-house Chartered Marketer expertise. Choose your level of sector research and idea brainstorms. From web-based research to customer focus groups.
03
Creative visual design
The Brand Surgery® will design your logo and visual branding to capture the essence and personality of your vision and your brand.
04
Presentation and refinements
The bit you are waiting for! The reveal. Is your logo 10 years younger? Select as many changes as your business requires. Keeping you included throughout the process.
