Marketing strategy, logo design, website design for Style Me Confident

The challenge

Style Me Confident came to The Brand Surgery® because the owners wanted to move the business to the next level, to be taken seriously and to grow. The client had tried a paid video club and other

The solution

Marketing strategy for style coaches

We agreed that the business should invest in a professional marketing strategy to identify profitable customers who would be loyal. Style Me Confident is a lifestyle business and our research indicated that these style coaches would be best to enter the corporate world. The reason for this is that businesses need to be sharper than ever and also need to invest in staff. The strategy revealed that style coaches who had evolved into profitable businesses had tapped into the corporate sector.

Logo design for style coaches

The logo design for Style Me Confident was based on findings from the marketing strategy. Men and women are both required to dress to impress, therefore they would both benefit from seeing a style coach.

The logo was to be used on both the responsive website design and marketing literature. We therefore created an animated logo where words are static, however, the graphic changes from a mannequin, to a tie, a hat, a bag and a shoe which represent the different sectors of the business.

Responsive website design

We designed a responsive website which would engage both private and corporate clients who required a style coach. The design is airy with lots of white space and it compliments the visual branding. The website was developed in WordPress and minimises plug-ins as we have used the latest theme technology.