At The Brand Surgery, we don’t just treat symptoms—we diagnose and cure your branding challenges. Recently, as part of my Continuous Professional Development (CPD) as a Chartered Marketer, I embarked on an internal project that perfectly blends 22 years of branding expertise with cutting-edge AI technology. Our goal? To create something truly transformative that showcases our deep knowledge of the BMS Controls and Smart Buildings industry, a field we’ve been immersed in since 2016.
The Patient:
Our “patient” was a 2.5-minute AI-powered explainer video designed to highlight our expertise and creative capabilities in the BMS and Smart Buildings sector. The diagnosis? A need for a bold, innovative approach that not only stands out in this technically complex industry but also enhances our ability to reach out to potential clients in this industry.
The Treatment Plan:
Inspired by Steven Bartlett’s ‘Diary of a CEO,’ I decided to integrate AI into my creative process as part of my CPD. Utilising 7 AI tools alongside Premiere Pro, Photoshop, and Illustrator, I set out to create a video that not only demonstrates our technical understanding but also illustrates how AI can complement, not replace, the human touch in branding.
The Procedure:
Creating custom avatars was at the core of this project. We designed a sassy brand doctor and a camera-shy BMS engineer, adding personality and relatability to our content. This wasn’t just about visual appeal—it was about making complex industry concepts accessible and engaging. Crafting effective AI prompts felt like diagnosing a rare condition—complex and time-consuming, but persistence led to a successful outcome.
The Prognosis:
The final video is a testament to the synergy between AI and human creativity. It effectively showcases our deep industry knowledge and our ability to make even the most complex ideas visually engaging and easy to understand. This project also serves as a prime example of what we can offer through our Brand Guardian Package—a unique, no-commitment opportunity for businesses to experience our branding expertise.
Connect, Converse, Convert:
Our philosophy at The Brand Surgery—Connect, Converse, Convert—is at the heart of everything we do, including this video. It’s more than just words; it’s how we approach branding, especially in the BMS Controls and Smart Buildings industry:
- Connect: We connect complex systems and insights with your audience’s needs, ensuring your brand resonates deeply.
- Converse: We engage in meaningful conversations, using data and insights from BMS controls to craft messages that hit home.
- Convert: We turn these interactions into tangible results, combining BMS expertise with strong branding to drive growth and efficiency.
Introducing the Brand Guardian Package:
We’re excited to offer businesses the chance to experience our expertise first-hand with our Brand Guardian Package. For just one hour, with no strings attached, together we can start the process of one of the following:
- Conduct a Brand Health Check: Assess and improve your brand’s current standing.
- Developing Brand Characters: Create unique personas that represent your business.
- Refine Tone and Voice: Define the communication style that best suits your brand.
- Brainstorm Content Ideas: Generate fresh and engaging content strategies.
Next Steps:
Ready for a brand check-up? At The Brand Surgery, we blend our deep expertise in branding and BMS to help you unlock your business’s full potential. Whether you’re in healthcare, hospitality, or any industry where comfort and efficiency are paramount, we’re here to guide you.
Let’s transform your BMS investments into a powerful branding tool that connects, engages, and converts your audience. Contact us today at brandguardian@thebrandsurgery.co.uk or visit www.thebrandsurgery.co.uk to schedule your one-hour consultation. Together, we’ll take your brand to new heights—inside and out.
