Curious Collective was designed around a simple but powerful idea, children thrive when they are given space to play, create, and belong. Working with Tina Sparsis, The Brand Surgery developed the brand identity and leaflet, shaping a look and message that feels exciting for children and reassuring for parents. Tina is also the sister of Andy Sparsis, founder of Sleep Hotel, another brand we have supported, so there’s a strong thread of entrepreneurial energy running through the work.
Working with Tina Sparsis, The Brand Surgery helped shape Curious Collective from the ground up. We designed the logo and leaflet and explored ideas to support a safe, friendly, and welcoming out-of-school club for children aged 4–12.
The focus was on energy, colour, and clarity. The branding needed to feel fun and exciting for children, while giving parents confidence that their child would be supported, encouraged, and cared for. From hands-on art projects and team games to outdoor adventures and shared meals, everything about Curious Collective is designed to help children connect, try new things, and build friendships.
This project reflects our Connect. Converse. Convert. philosophy in action.
Connecting with families through bright, friendly visuals.
Encouraging conversation through clear, reassuring information for parents.
And making it easy to take the next step, whether that’s a call, a visit, or a booking.
Curious Collective is an excellent example of how thoughtful branding can support not just a business, but a community of families.
This project reflects how I approach digital work at The Brand Surgery. I’m not a logo designer in the traditional sense. I care about how an online presence connects with the right people, supports meaningful conversations, and turns clarity into confident next steps.
If your website no longer reflects how you work, or the level you now operate at, it may be time for a different kind of conversation.
Connect. Converse. Convert.
If this resonates, contact Vicky to start a conversation.
