Creating Comfort: The Impact of BMS Controls on Cinema Branding
Introduction
At The Brand Surgery, we’ve had the rare pleasure of diving deep into two seemingly unrelated worlds: the vibrant energy of national cinema branding and the unsung heroics of BMS and Smart Buildings. You might think, “What could air conditioning possibly have to do with movie magic?” Well, as it turns out, quite a lot. We’ve spent countless hours researching customer behaviour and crafting creative visual branding, and we’ve discovered that the secret to a great brand is making people feel something. And what better way to do that than by making them feel comfortable?
The Importance of Comfort in Cinemas and Hospitality
Let’s face it: we’re all sprinting through life like we’re late to the airport. So, when we finally get a couple of hours to switch off and watch a film, comfort isn’t just a bonus—it’s non-negotiable. According to the UK Customer Satisfaction Index (UKCSI), the moment comfort fails, satisfaction scores plummet faster than a poorly reviewed blockbuster—from a solid 79.7 to a dismal 60.9 out of 100%.
And here’s a nugget for you: 78% of people think brands could do a lot more to keep them happy and comfy, which is code for, “I’ll come back if you get the basics right” (Clootrack).
Holistic Branding with The Brand Surgery
When cinemas ask us for a shiny new logo, we say, “Hang on a minute—let’s think bigger.” At The Brand Surgery, we’re all about holistic branding. Logos are lovely, but they’re just the tip of the iceberg. Our work digs deeper, getting to the heart of what makes a brand tick—comfort, customer service, interior design, you name it. And guess what? These are the things that customers really notice and remember.
Our Experience with Cinemas
We’ve rolled up our sleeves with some of the UK’s top cinema chains—Dome Cinema in Worthing, Majestic Cinema in Kings Lynn, Royal Cinema in Sutton Coldfield, and Forest Cinema in Walthamstow. Our prescription? Tailored BMS controls and a holistic branding approach. The result? Cinemas where the environment is as inviting as the latest blockbuster, making audiences feel so comfortable they’ll keep coming back for more.
How BMS Controls Enhance Comfort
Think of BMS controls as the unsung heroes of your brand’s story. Like good movie directors, they work behind the scenes, ensuring everything runs smoothly. They regulate the temperature, ensuring your audience stays comfortable and focused on the film, not fidgeting in their seats. This isn’t just about comfort—it’s about creating an experience that makes people want to return.
Brand Guardian’s Role
At The Brand Surgery, our Brand Guardian Full Brand Management package is like having a top-notch health plan for your brand. We ensure that every element—from the visuals to the customer experience—works together to keep your brand in peak condition. And because we’re nice like that, we even offer a one-hour consultation to show you how a holistic approach, including optimizing comfort through strategic insights, can elevate your brand to new heights. After all, a brand that truly understands and prioritizes its customers’ needs is a brand that thrives.
Ready to Elevate Your Brand?
If you’re ready to take your brand to the next level, let’s chat! Contact us at brandguardian@thebrandsurgery.co.uk or visit our website at www.thebrandsurgery.co.uk to schedule your complimentary one-hour consultation. Let’s work together to create a brand that not only looks good but feels great for your customers.
