The Brand Surgery® is excited to be sponsoring the communications category in the 2020 IESE Public Sector Transformation Awards.

Having served as a Borough Councillor between 2010-2018, our CEO, Vicky Vaughan, understands that authentic communications are essential to keep improving council services for communities.

We have been enjoying reading entries which demonstrate how communications have enhanced transparency, built meaningful partnerships, improved leadership, communicated effectively with traditionally hard-to-reach communities and promoted a commercial mindset and culture in councils across the UK.

The Brand Surgery® works with community groupslocal government, building energy management system providers, consultants and charities. Vicky has been helping iESE public sector consultancy with marketing research, strategy and creative since 2012. More recently she has been helping IESE to future-proof its product portfolio and communications, maintaining relevancy so they can continue to provide effective solutions for public sector challenges.

The entries for the Communications category which we are sponsoring are:

Adur and Worthing – Opening Doors
Opening Doors was created by Adur & Worthing Councils after a huge rise in working people presenting as homeless. Rather than compete to secure properties on the open market, the councils established their own in-house lettings agency with an attractive offer for landlords. Thanks to targeted messaging, Opening Doors has exceeded initial targets by 400% and is on track to generate more than £400,000 of savings to be reinvested into housing for those in need.
  
Dorset Council – Your New Dorset Council
The new Dorset Council was created on 1 April 2019. The communications challenge was to manage the change, both internally with staff, and externally with our residents, partners and stakeholders.

The campaign achieved a huge reach across all social media of over 5.5m. The campaign gave clear and simple messaging about what the changes meant for residents, used social media content showing the new logo in iconic locations and showcasing employees working together to improve residents’ lives.  A post-campaign survey with residents a 30% increase in awareness of the Council compared to pre-campaign levels. No customer service complaints were received as a result of the change.

London Borough of Havering: On track

The use of apprenticeships is a core part of the council’s medium-term transformation plans. Havering Council used Apprenticeships to create opportunities that enabled junior and middle management staff to progress and set a standard of management across the organisation. The ‘On Track’ campaign was designed to engage staff with opportunities to undertake Level 3 or 5 Management Apprenticeships. In just over two weeks, it engaged at least a third of the workforce and generated over 60 applications for 30 places. It also unlocked £257,500 of our apprenticeship levy and promoted Havering as the leading London borough with the largest cohort of Management.

All three are winners in our opinion and we are looking forward to meeting all involved on Wednesday 4th March in London.

Contact The Brand Surgery on 01903 898977 or email hello@thebrandsurgery.co.uk for further information about any of the above.

We would love to hear from you. Call us now.

• 01903 898977
• 020 3904 7667
• 07909 693172

Please contact us if you would to strengthen your brand to the very best it can be.

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