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Nurturing strong, healthy brands | creative design | marketing strategy | CPD accredited training | coaching | mentoring. Call 01903 898977 or 07909 693172 01903 898977 hello@thebrandsurgery.co.uk
New Course: Marketing Psychology from the Inside Out. Perfect for Lockdown!

New Course: Marketing Psychology from the Inside Out. Perfect for Lockdown!

I want to find out more about this course! Welcome to Marketing Psychology from the Inside Out. We have been busy planning our latest course which is available online. If you can answer YES to at least FIVE of these questions, then sign-up now. There is an offer of...
“We want to be happy and ethical” Listen to Generation Y.

“We want to be happy and ethical” Listen to Generation Y.

Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?

Is there still a place for focusing on cost-leadership strategy alone?

The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
Marketing & brand development for Business Improvement Districts

Marketing & brand development for Business Improvement Districts

Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...

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