I want to find out more about this course! Welcome to Marketing Psychology from the Inside Out. We have been busy planning our latest course which is available online. If you can answer YES to at least FIVE of these questions, then sign-up now. There is an offer of...
We chose The Brand Surgery to design and build our new website and we are absolutely thrilled with how it’s turned out! It is a true reflection of our brand and completely captures everything we wanted it to and more. Vicky was a pleasure to work with, she was...
Vicky Vaughan, has accepted a voluntary role of International Marketer for the European Mentoring and Coaching Council (EMCC). The EMCC is renowned for three pillars: accreditation, quality and research. Vicky is working in the quality section. Vicky said: “I am...
It’s The Brand Surgery’s 15th anniversary Our original company was formed on 2nd December 2002. It’s not everyday that you get to be 15 again! Why we are celebrating The Small Business Association (SBA) states that only 25% of new businesses...
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
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