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Marketing your value proposition: How to make your customers truly happy

Is your value proposition the same as it was five years ago? Are you effectively communicating your value proposition? Chances are that your customers’ expectations have increased since when your business was first established. Some businesses try to keep one...

Retail branding and signage – The Coffee House, Worthing

We have been working with The Coffee House since 2003 and are pleased to have recently designed their outdoor seating partitions to compliment the recent rebrand. We have also designed some more window graphics and signage to promote their amazing take-away coffee and...

Are your website and e-newsletter mobile friendly?

Website searches via smartphone and tablet have now beaten desktop searches. Recently, Google has changed its algorithms and boosts the rankings of mobile friendly websites, which are also called responsive websites. How do your customers search for information? The...

How Growth Vouchers helped The Sage Guys

Apply for £2000 match-funding today to grow your business – less than 30 days left to apply. SoftServ provides information, help and advice on Eque2, Sage and Easybuild construction software to construction companies across the UK, delivering with installation,...
Do a Madonna – The Secret to Successful Branding

Do a Madonna – The Secret to Successful Branding

In 2010 I published my first marketing book called Do A Madonna: The Secret to Successful Branding. Do a Madonna is aimed at new businesses with a gap in marketing knowledge and is written in a light-hearted and humorous tone. The book is currently being edited and...