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OK, this is an American theory, but we all know the UK is not far behind. The above presentation was given at the recent Economist Conference. The Brand Bubble by John Gerzema and Ed Lebar says that we must embed energy and passsion into our brands to survive. We should be using Maslow’s hierarchy of needs, and must use compassion as well as passion within our marketing.

To see how this could help your business, call Vicky, our brand expert on 01903 824229.