Marketing & brand development for Business Improvement Districts

Marketing & brand development for Business Improvement Districts

The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts.

We researched the benefits of local intertrading and wanted to encourage local businesses within Lancing Business Park, to reap the potential rewards.

This event is an example of our brand development services for BIDs and we were responsible for attracting sponsorship, creative design, marketing and PR and organising the event itself.

There are many advantages to working with local organisations either as a supplier or customer. Businesses that intergrade with one another are able to order products in smaller quantities which is essential for lean manufacturing. They are also able to save on delivery costs and it has been much easier to build stronger relationships with local business.

Organisations including Adur and Worthing Councils, The Rabbit Group, Core Cleaning Services, Sussex Transport, Gardner and Scardifield, 5 Rings and many more exhibited and the event attracted many guests.

Lancing Business Park is a Business Improvement District and is home to many outstanding businesses and it makes commercial sense to build relationships and collaborate with local businesses where possible. Many business owners who attended the Intertrading Expo have advised me that they have already benefited from meeting new businesses at the event and we are now discussing plans for next years event.

Contact Us

15 + 1 =

Contact Information

The Brand Surgery®, West Parade,
Worthing, West Sussex BN11 3QY

Follow On

Free marketing course - marketing in the NEW NORMAL

Subscribe to download our FREE 4 part mini marketing course and seeINSTANT results.

You'll instantly receive PART 1 as soon as you confirm your subscription.

INSIGHTS FROM PART 1 are required, and form the backbone of your future marketing. You'll need these insights for PARTS 2, 3 and 4.

Then PARTS 2-4 will arrive by email over four weeks. You will also receive videos and zoom links. 

Each week you will have homework to apply to your business, so you can see instant results when you follow our course step by step.

If you don't receive your confirmation email within five minutes, please check your junk folder. You'll only receive PARTS 3 to 4 once you have confirmed your subscription.

You have Successfully Subscribed!