Chartered Institute of Marketing

Chartered Institute of Marketing for The Brand Surgery

It’s official! The first assignment has been submitted and Vicky Vaughan, Managing Director of branding and website agency, The Brand Surgery, has already started work on her second assignment. Vicky is on track to becoming an officially qualified Chartered Marketeer by July 2012.

Vicky’s first assignment consisted of choosing a performance measurement standard for her chosen case study – the organisation  cannot be revealed until August 2011. Vicky had to critically evaluate the organisation’s current KPI’s and measurements, and decide which performance measurement standard to introduce. There is a wide choice, including Six Sigma, the ISOs (9001, 14001 etc), EFQM, TQM and the Balanced Scorecard. They all have their pros and cons, and now Vicky is familiar with them, she has the ability to recommend the perfect performance measurement standard for your business.

Whether you are measuring your website visitors, marketing campaign success, event success, productivity achievements, return on investment, social return on investment or even your personal development targets, there is a performance measurement standard suitable for your business.

Vicky’s next project is to launch a new product, or relaunch an existing project for a new organisation. The lucky organisation is getting two months of strategic marketing free-of-charge.

If you would like to benefit from the latest strategic marketing expertise, call The Brand Surgery on 01903 824229 for an informal chat.

Chartered Marketeer for The Brand Surgery

Chartered Marketeer status coming soon for The Brand Surgery