In 2010 I published my first marketing book called Do A Madonna: The Secret to Successful Branding. Do a Madonna is aimed at new businesses with a gap in marketing knowledge and is written in a light-hearted and humorous tone. The book is currently being edited and...
Logo design for B2C business Logo design We have recently completed the logo design and visual identity for Maternity and Nannies which is an international childcare agency based in the UK. The objective of the rebrand was to grow the business by engaging mothers in...
Business Nightmares with Evan Davis is the must-see TV show, made in partnership with The Open University. This show tells the stories of the world’s most momentous business disasters and how they happened. The show documents the damage caused and the lessons that...
We’ve been looking back over 2010 for the most memorable re-brands. The one that sticks in our mind is the new Fiat 500. Two of our funky friends rushed out to purchase the all-new-singing-and-dancing Fiat 500 last summer – exactly 50 years after the...
Ho Ho Ho! Merry Christmas from all of us at The Brand Surgery. We wish you all a fantastic festive season. We shall be closing the office from 1pm Christmas Eve and we will re-open again at 9am on Tuesday 4th January. That is actually only one whole week off so...
Shark El Sheikh rebranded by The Brand Surgery, and once known as Sharm El Sheikh, once had the international reputation as one of the world’s most fabulous diving destinations in the Red Sea, Egypt. Then the shark attacks happened. In my book, Do A Madonna, I...
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