October 7th, 2014    
Brochure design: Impact Report 2014 for Coastal West Sussex Mind

We have recently designed this brochure style impact report for Coastal West Sussex Mind. In previous years, the impact report was A4 size, however, this year we decided to change it to A5 to make it easier for people to store. Government cuts have also put pressure on charity marketing budgets and the A5 16pp is far more economical than A4. And of course it is more planet friendly! So before you think of resorting to online and completely cutting out printed brochures, perhaps investigate more cost effective printing options – there’s nothing quite like picking up a nice brochure.

This is the first impact report published since the Coastal West Sussex rebrand, which we also worked on, so the theme for this year was the larger Coastal West Sussex area reach. We used photos of iconic landmarks across Coastal West Sussex to represent the merger. We hope you agree that this is an uplifting, bright, modern impact brochure.

If you would like a stunning brochure for your business, charity or not-for-profit organisation, call The Brand Surgery, No. 1 marketing and branding agency in West Sussex on 01903 824229. Don’t forget we have an in-house Chartered Marketer who can advise on brochure content, copywriting and route to market as well as creative design.

The handy-size A5 impact reports are being presented at the Coastal West Sussex Mind Mental Health Day event this Friday.


    Click to launch the full edition in a new window

    Come along to Coastal West Sussex Mind World Mental Health Day event – Friday 10th October 2014
    World Mental – Health Day Event Programme
    • 11.00am –12.30pm Mental health and well-being stalls and activities with light lunch served from 12-00pm
    • 12.30pm –1.30pm Coastal West Sussex Mind AGM and Public Launch
    • 13.30pm –3.00pm Mental health and well-being bitesize workshops including: Mental health awareness, Food and mood, Complementary therapies, Mindfulness

    For those of you on iPhones and iPads that can’t view flash …

    Brochure design - impact report 2014 for Coastal West Sussex Mind

    Brochure design - impact report 2014 for Coastal West Sussex Mind


    Posted in brochure design, charities | Comments (0)





    September 12th, 2014    

    Heck Sausages - Small Business Marketing

    Heck Sausages - Small Business Marketing

    We do enjoy watching Alex Polizzi’s, “The Fixer” and this week was no exception. It was all about a family sausage business called Heck. It’s run by Andrew and Debbie Keeble aka Andrew and Debbie’s Sausages.

    Alex advised Heck to upgrade its packaging to include: “who they are, where they’re from, what they do and what they believe in”. Heck Sausages is a family run business. Alex suggested that this fact should be stated on the Heck packaging. This is when it gets interesting …

    Is it better to make your business look larger or smaller?

    In this blog, our Chartered Marketer, Vicky Vaughan, asks the question: Is it better for small businesses to look larger than they are? Or like Heck Sausages, should small businesses promote themselves as a small, family run business?

    Some smaller B2B businesses try to look larger because they think that’s what their customers want. Large is perceived to be less risky to do business with, although this is not always true. My question to small businesses: Have you ever asked your customers what size of company they prefer to do business with? What do your customers perceive to the the advantages or disadvantages of small/large suppliers? Many businesses prefer smaller suppliers because they feel they have more power over them.

    The independent high street deli and “Shopping local” has become fashionable again thanks to our celebrity chefs – we now like to know what is in our food and where it has come from. These delis do well to promote themselves as independent and perhaps as family run, although there is a fine line between looking like a professional business and home-made cottage industry. This is why it is essential to use a professional branding agency to work with your business.

    So the answer?

    I would suggest that it depends on what type product or service your business is selling and how long your business has been established. Would you buy a mobile phone from a brand new husband-and-wife-business-set-up with no track record? Buying a pack of sausages from a family run business is less risky – so long as you can be sure the sausage manufacturer has a good hygiene rating – we will discuss this and accreditations later on. Other businesses that can afford to promote themselves as small or family-run outfits are retailers such as jewellers, hardware stores, pet shops, insurance brokers and car showroom businesses which are part of a franchise.

    Consumers and businesses have one thing in common. They want value and quality from their suppliers. Value may come in the form of customer service, differentiation or price, although research shows that customers are less interested in price these days. Mass marketing is long gone and most people prefer a tailored approach, so developing a marketing strategy is essential so you can gain sustainable competitive advantage no matter what size of business you are.

    Small things come in beautiful packages and that includes businesses. If you are 100% sure you want to promote your business as a small business. Here are some ideas to get you past Go.

    My advice is to think what annoys you most about large corporate companies and do something different.

    Promote your customer care and service

    Do you think that smaller family businesses are perceived to be more caring?  I do. I recently went to The Range to buy a new jubilee band for my BBQ gas hose. Why The Range?  Apparently The Range sells anything worth having including BBQ gadgets. Unfortunately, The Range’s assistant could not assist as he had no product knowledge so I left the store feeling frustrated. I then trundled off to a nearby family-run hardware store – the owner was about to close up shop, but he let us in, was very helpful, he knew everything there is to know about jubilee clips and sold a variety of sizes. I made my purchase and left, smiling.

    If you are a smaller business, get to know your products and everything about them. And train your team to do the same so they can be helpful during customer enquiries – this will give you competitive advantage. If a customer phones you five minutes before or after closing, then speak to them. Chances are that they called somewhere before you and the previous supplier was closed – this is your chance!

    On the subject of phoning. How irritated do you feel when you speak to a computerised telephone system? I would advise against these. On-hold marketing is fine, if you have customers on hold when transferring them to colleagues within your team, however, I wouldn’t want my customer to be holding for more than 10 seconds. Think how refreshing it is to phone and speak to a human straight away. If your business can be efficient without a computerised telephone system, you have a massive advantage.

    Promote your flexibility

    Large corporate companies can’t often break the rules, unless its to their financial advantage of course! Smaller businesses can.  Large corporates are trying to be more flexible and caring – have you noticed that some banks now advertise that computers no longer decide your fate when applying for loans?

    Do the thing that corporates can’t. Bend the rules. If a customer asks for a slight change in your T&Cs, then consider it. You can add extras into a deal to make it more valuable for your customer so they keep coming back to you.

    The importance of accreditations

    Whether you wish to be perceived as a family run business or a larger business, it is important to demonstrate quality. An excellent way to do this is to become accredited in your area of expertise. For example, The Brand Surgery® is a small Chartered Marketing and Design Agency and a member of the Chartered Institute of Marketing. That means that our MD is professionally qualified to be a marketing consultant and has to undergo vigorous training each year in order to stay Chartered.

    There are hundreds of professional organisations for all sorts of industries. Find out if you can join a professional organisation who will help you with training and guide you to gaining accreditations such as ISO 9001.

    Invest in professional branding and marketing

    There are some things that corporates do better – they invest in professional marketing and branding services – that is how they grew big in the first place! It is essential to develop a online and offline marketing strategy so you can keep ahead of emerging trends and the changing needs of your customers – whether they are B2C or B2B. Consumer needs are unpredictable and being prepared will help you adapt to the latest trends and avoid the pitfalls that Woolies suffered. You also need to consider that the mass market is no longer relevant and today, one size no longer fits all, so you must find out who are the profitable customers for your business so you don’t waste precious resources.

    You need to find out and not guess what your customers wants and needs are. Find out where potential customers shop for products now and why. Do they like doing business with smaller businesses or larger organisations? Once you know the needs, your business can begin to develop an effective marketing strategy to align with its target audience.

    It is also important to follow emerging trends. Look at Morrison’s, whose pre-tax profit plummet by just under a third for the six months ended 3rd August 2014. Now anyone looking in Morrison’s will see that they have attempted to recreate a less corporate feel with introducing greengrocer and fishmonger sections in an attempt to let customers think they are shopping at independent local stores, rather than supporting another chain. However, Morrison’s have obviously missed something fundamental in their marketing strategy.

    Once you have obtained the relevant information which will determine whether your corporate image is small business/larger business, then you should invest in professional corporate identity, logo, packaging, brochure and website. Once you have this, you will look professional and can promote the gems that set you apart from large corporates.

    I hope you found this useful. Please do contact us if you would like to know more on the subject. Should you promote yourself as a large or small business? Call The Brand Surgery, Sussex No. 1 Chartered Marketing Consultancy and Design Agency on 01903 824229 or email vicky@thebrandsurgery.co.uk.

    If you would like a marketing strategy developed for your business, the Government is currently giving away £2000 to businesses for business growth on a random basis. Click here to find out more.


    Posted in CIM Professional Diploma in Marketing, Marketing Agency, Marketing Consultant, chartered marketer, marketing strategy | Comments (0)





    September 11th, 2014    
    Government Growth Voucher Service Provider Marketing Consultancy

    Government Growth Voucher Service Provider Marketing Consultancy

    The Brand Surgery® is now an official government growth voucher scheme service provider for marketing consultancy. This means that you can get £2000 towards an offline or online marketing, branding or marketing communications strategy developed by our in-house chartered marketing consultant.

    Government Growth Voucher Scheme:
    Are you self-employed or registered as a company?

    The Government has launched the Growth Voucher Scheme which can give you up to £2,000 towards our marketing consultancy services. To find out if you are eligible, answer the following questions:

    • Do you have 249 employees or less?
    • Are you registered in England?
    • Do you actively sell goods or services?
    • Is your business independent?
    • Do you have a turnover of less than €50 million?

    If you can answer yes you are eligible to get strategic marketing advice from The Brand Surgery® for only 50% of the usual investment. Those taking part can access subsidies from £250 up to £2,000 to spend which must be match funded by your own business.

    To find out more about Growth Vouchers, click here.


    Posted in Government Growth Voucher, Marketing Agency, Marketing Consultant | Comments (0)





    August 20th, 2014    
    Corporate Social Responsibility - Chippingdale Cricket Club

    Corporate Social Responsibility - Chippingdale Cricket Club

    Chippingdale Cricket Club and The Brand Surgery®

    The Brand Surgery® recently enjoyed a fabulous, sunny and incredibly blustery Sunday afternoon presenting trophies it had sponsored at Chippingdale Cricket Club.

    Chippingdale Cricket Club was formed in 1897 by local builder, the late Frank Sandell. Chippingdale Cricket Club currently plays in the West Sussex Invitation Cricket League. The Club is only one of a few in the area which still plays friendly cricket on a Sunday which reinforces that the main reason for playing this wonderful game is for enjoyment and also the social aspect which cricket brings.

    Having been the first cricket club in Worthing to be awarded Clubmark accreditation in April 2007, this proves that the club has a strong desire to develop on all fronts both on and off the field.

    It is wonderful to see children playing sports, and many of the parents we spoke to agreed how important team sports are for children as it not only gets them out in the fresh air, it teaches them team spirit and discipline.

    Corporate Social Responsibility and The Brand Surgery®

    The Brand Surgery® is an ethical design and marketing agency and as part of our Corporate Social Responsibility (CSR) strategy, we volunteer our time, selected services and in-kind donations for a number of charities and communities in and around Worthing including Durrington High School, Go Youth Activities and Chippingdale Cricket Club.

    Integrating a planned CSR strategy is essential to improve your corporate reputation which will increase your competitive advantage and bring your business healthy, sustainable business growth. Volunteering with community groups is one small part of CSR. Unfortunately, many businesses make the same mistakes when implementing CSR and wonder why their bottom line is decreasing. The Brand Surgery® helps businesses to avoid the common CSR mistakes because we understand how it works. We are qualified to deliver CSR training so call us today on 01903 824229 for more information.

    Exhibition and Flag Banner Design

    Do you like our funky flag banner? It stood up to some very windy conditions on Sunday and looked fabulous. This is a 4m high flag banner. We like designing BIG! Click here to see our exhibition and livery design page. We design bus livery for Stagecoach South and Stagecoach North East. We designed Suzuki GB PLC NEC Bike Show Graphics and also The Flying Wok shop livery in Worthing and Chichester. Call us on 01903 824229 or email info@thebrandsurgery.co.uk if you want some BIG funky graphics to grow your business

    Chippingdale Cricket Club and The Brand Surgery

    Chippingdale Cricket Club and The Brand Surgery


    Posted in Brand Surgery in the Community, Coporate Social Responsibility, Events, branding, charities, chartered marketer, exhibition design, graphic design, logo design | Comments (0)





    August 4th, 2014    

    Paula Rosa Manhattan Kitchen Fitter Jobs

    Paula Rosa Manhattan Kitchen Fitter Jobs – Recruitment campaign

  • Are you an experienced kitchen fitter?
  • Are you self-employed and looking to work with the UK’s fastest growing and best provider of kitchen solutions into the contract market?
  • Our client, Paula Rosa Manhattan has been established for over 60 years. It holds a number of prestigious accreditations including the Royal Warrant which demonstrates its commitment to providing the highest level of quality in products and service.

    Paula Rosa Manhattan is looking for experienced self employed kitchen fitters to work on new house build sites across the country. You are expected to have a CSCS Card, UTR and Public Liability Insurance, own transport and tools.

    You must also be independent, energetic, a good communicator, a problem solver, safety conscious and have an eye for detail.

    In return for providing these qualities, you will benefit from the continuity of working with the top UK house builders. You will be accreditation-trained and we will provide you with full corporate workwear. There are also career opportunities for you who may wish to progress to management.

    Think you’ve got what it takes? Please call David Hedges on 01903 524300.

    Join Paula Rosa Manhattan on its mission to deliver creativity, value and excellence in living spaces for UK homes.

    Attract talent with effective recruitment advertising campaigns

    Don’t leave your recruitment campaign to chance. Recruiting suitable staff is key to the success of your company – whatever level of the hierarchy your vacant position falls within. You need staff with values who will enhance your business.

    Recruitment advertising is a science. Do you advertise on social media, in the press, on leaflets, on your vehicle livery or on the radio? How do you know which avertising medium will work best? Don’t make the mistake that many businesses make and waste your marketing and recruitment budget on a scattergun approach.

    Our Chartered Marketer expertise will ensure that your recruitment adverts will generate a response from the right kind of candidate because we will work with you to create a recruitment advertising strategy. Only when this is agreed will we get to work designing and writing an advert that will engage with your audience, generating worthwhile candidate responses.

    Call Vicky Vaughan, Chartered Marketer and Managing Director of Sussex’s No. 1 branding agency, The Brand Surgery, on 01903 824229 to chat about your recruitment advertising campaign.


    Posted in Recruitment, advertising | Comments (0)





    July 8th, 2014    
    Vicky Vaughan - Marketing Course Worthing College

    Entry level marketing course - Worthing College: Market your way to success

    Part time evening Marketing Course worth 14 Continuous Professional Development (CPD) hours.

    If you have always wondered how marketing works or if you want to create a professional marketing plan for business growth – then this ten week course which takes place at Worthing College is for you.

    The course has been created for business owners, people looking at setting up a business and for those who are considering a career in the exciting world of marketing. The 10 week course is run by Vicky Vaughan, DipM MCIM, a Chartered Marketer who has run an award-winning creative design and marketing agency for eleven years. Vicky has 24 years of combined design and marketing expertise which is a powerful combination.

    Vicky will take you through the fundamentals of marketing including marketing planning and brand development. By the end of the ten week course you will have created an impressive marketing plan which will help you grow your business and make the right marketing decisions, avoiding the most common marketing mistakes.

    Vicky will also be running an intermediate marketing course in 2015 which will cover some of the elements from the entry level course in more detail – including how to increase your competitive advantage in a crowded market place.

    The course starts on Tuesday 16th September 2014, 6.30-8.30pm and lasts for ten weeks. The course costs only £120 and you will receive a certificate of attendance at the end.

    If you would like any marketing advice in the meantime, please call Vicky Vaughan at The Brand Surgery, Sussex’s No. 1 branding agency on 07909 693172.


    Posted in Brand Surgery in the Community, CIM Professional Diploma in Marketing, The Brand Surgery, Worthing College, chartered marketer | Comments (0)





    May 9th, 2014    
    Stagecoach South - Pulse Bus livery design

    Stagecoach South - Vehicle graphic design / rebrand / livery refresh

    Vehicle graphic design / rebrand / livery refresh

    We recently created the concept and executed the graphics for this bus livery which you may have seen on a road near you over the last few weeks. Our brief was to refresh the Pulse bus rears, while matching the existing Pulse branding on the sides of the buses.

    For this project we applied our Chartered Marketer expertise and focused on the benefits of bus travel over driving. Customers who travel by bus can enjoy a variety of activities such playing pocket computer games, reading a book, writing a book, phoning friends, snoozing, online shopping and much more. Customers can also save money when travelling by bus, especially if they purchase Megarider tickets. We created awards for Stagecoach customers including the Mr Multi-tasker Award, Star Shopper Award, Smart Saint Award, Smart Saver Award and the Smart Commuter Award. These awards can be converted into marketing campaigns at a later date.

    Once the livery concepts had been approved, we set to work converting the ideas to graphics taking care to avoid non-printing areas. A great deal of technical knowledge is required for creating bus livery graphics, as well as professional marketing expertise. You may remember we also designed the Coastliner 700 bus graphics for Stagecoach South four years ago.

    Vehicle livery – the essential tool for advertising and branding

    Vehicle livery is one of the best ways to get your business noticed 24 hours a day and is relatively inexpensive. Vehicle wrapping and vehicle graphics are excellent for business branding and advertising – our professional design services will ensure your brand is remembered for the right reasons. Even when you are off work relaxing, your vehicle graphics will be working hard promoting your business to thousands of potential customers across a wide audience of consumers.

    Call The Brand Surgery, No. 1 branding agency in Worthing, West Sussex on 01903 824229 for a no obligation chat about business branding and vehicle livery.


    Posted in advertising, branding, chartered marketer, vehicle livery | Comments (1)





    March 21st, 2014    
    Worthing and Adur Chamber Business Showcase

    Worthing and Adur Chamber Business Showcase

    Yesterday, The Brand Surgery® exhibited at the Adur and Worthing Chamber Business Showcase and wowed visitors with its branding, corporate identity and marketing expertise.

    Brand management and marketing consultancy

    Many visitors stopped by our stand for free brand management and marketing consultancy advice – everything from event launch marketing through to business branding for new businesses.

    Paula Rosa Manhattan at the Business Showcase 2014

    The Brand Surgery also looked after the Paula Rosa Manhattan stand – we are excellent at multi-tasking! We received a visit from the Mayor of Worthing, Bob Smytherman (see photo above by John Young), and we had fun chatting to him. There was lots of interest in the Paula Rosa Manhattan stand as this is one of the first times the company has exhibited since its merger.

    Well done Worthing College – our prize draw winners!

    Thank you to everyone who entered our prize draw. Anne Pithie of Worthing College is the lucky winner! The prize includes two hours design, print and delivery of a pull-up banner just like the one in the photo above (photo by Maria Scard). We look forward to hearing from you soon Anne. Thank you Sharon Clarke for the use of the Worthing Town Centre Initiative bucket and spade!

    Choose The Brand Surgery for winning exhibition banner design

    Exhibitions are a really good excuse to promote your business brochures and branding. How old is your business banner? Chances are it could be curling round the edges which doesn’t create a good impression. The Brand Surgery has an excellent signage and livery portfolio which you can view by clicking here.

    Call us today on 01903 824229 or email vicky@thebrandsurgery.co.uk.


    Posted in Brand Surgery in the Community, Events, Marketing Agency, Marketing Consultant, event marketing, exhibition design, marketing | Comments (0)





    March 10th, 2014    

    The Defamation Act 2013 came into force on 1st January 2014 and it states that:

    1. A statement is not defamatory unless its publication has caused or is likely to cause serious harm to the reputation of the claimant.
    2. For the purposes of this section, harm to the reputation of a body that trades for profit is not “serious harm” unless it has caused or is likely to cause the body serious financial loss.

    So what does this mean for small businesses?

    It means that unless you can prove that defamation has caused you serious financial harm, you will unlikely be able to claim. It also means that defamation court cases will be be less expensive than in the past because a jury is not required to pass judgement so court cases will be faster.

    So does that mean there will be more or less defamation claims?

    We believe there will be more claims because they will be less expensive. People may be tempted to take online and offline “freedom of speech” risks believing they are protected. Therefore, some businesses may be at an increased risk of damage to their corporate reputation. It is more important than ever for businesses of all sizes to keep accurate financial records.

    How the Defamation Act 2013 affects business marketing

    The Defamation Act 2013 is good news for website owners because from now on they will not be liable for defamatory remarks posted by external users or where the author of the defamatory remark is sufficiently identifiable. Also the Act dictates that the complainant must make contact with the author before going to court, so hopefully some cases will be settled before going to court.

    So does the Act mean it is safe to allow comments on your business blog or social media page from now on?

    We would advise that third party postings be closely monitored so you can act swiftly if a defamatory comment is posted – we know too well the power of social media. To find out more about how the Defamation Act will affect your website, click here.

    There are many arguments for and against The Defamation Act 2013. Some believe that it gives more protection to the media. There is no doubt that corporate reputation is the key to business success, and reputations can be destroyed overnight. The good news is that The Brand Surgery can help you to build your corporate reputation reserves, which will protect your business in the event of an act of defamation. Call us on 01903 824229 to find out more.

    Vicky Vaughan, Managing Director of The Brand Surgery continues with her Professional Development which keeps up-to-date with the laws affecting marketing your business.


    Posted in Laws, Social media, Twitter, website design, website development | Comments (0)





    March 10th, 2014    

    Prankvertising is when a brand uses a prank for its marketing on unsuspecting consumers: the trend seems to be to scare and shock people. Take a look at LG’s prankvert below – it was uploaded on 2nd September 2013 and has achieved nearly 16 million views on YouTube. Personally, we think the LG prankvert is unethical given the constant threat of terrorist activities. If you are on an iPad and can view flash, click here to see the LG prankvert.

    Click here to see another example: This Belgian bank’s prankvert warns against identity theft. There are plenty more examples here which appear  to use the scare factor.

    What is your view on prankvertising?

    Do you think it is marketing gone one step too far or do you think it is a good idea? The Advertising Standards Authority (ASA) advertising codes state that ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive and marketers must not use a shocking claim or image merely to attract attention.

    All businesses who advertise must comply with the ASA guidelines. If you do not comply, you may be subject to fines, legal action and also be named and shamed on the ASA list of non-compliant companies. There are a special set of rules for non-broadcast advertising and you can read them by clicking here.

    Anyone can make a complaint to the ASA about any UK based advert – this includes paid-for spaces in newspapers (both national and regional), magazine advertising including reciprocal arrangements and advertorials.

    Book your ASA compliant ad campaign design today

    The Brand Surgery prides itself in creating positive feelings and trust with our clients’ brand advertising. If you would like an ASA compliant advert designed for your business, call us on 01903 824229 TODAY or email vicky@thebrandsurgery.co.uk.


    Posted in Marketing Consultant, Offline marketing, advertising | Comments (0)