March 6th, 2014
Website design and website refresher service from The Brand Surgery
We have recently refreshed the Lancing Business Park website. This membership website has complex functionality currently hosted by a third party provider, and the client wanted to stick with what they knew and we don’t blame them! Our web developer checked out the membership provider credentials to ensure we could work with them and bingo! We were on the way. The above screen grabs (click on image to enlarge) demonstrate = how creative we can be even when stuck with fixed column widths and mastheads.
We also designed and published the Lancing BID brochure (Business Improvement District), which complimented Lancing Business Park’s current branding, so the client wanted to retain the look and feel of the BID document which you can download from the website. We have added a strong, green background to the website and added some graphic elements from the BID brochure. The large image on the website has been coded as an animated / rotating graphic so we hope this will be in action once we receive the Business Park photos.
We think the new website looks much punchier and modern, and is still easy to navigate. If your business is on a tight budget, then a website refresher is ideal because you don’t have to pay for more copywriting. If you’ve invested heavily in SEO, we can simply update the website design so your page rankings are not affected. And if you have tried-and-tested website functionality you don’t want to lose, a website refresh will help you achieve this.
Call The Brand Surgery, No 1 branding and website design agency on 01903 824229 or email email@example.com.
Think brand. Think success.
Posted in Business Growth, Ecommerce website design, chartered marketer, strategic marketing, website design, website development, websites | Comments (0)
February 24th, 2014
If you have trouble viewing this prezi, please click here.
We have also created a YouTube movie of the presentation which you can see by clicking here.
Logo design offer: Let us give your logo some loving!
• From only £495 until 1st April 2014 – we will design six logos for you to choose from.
• After 1st April our price entry fee is £595.
• Standard terms and conditions apply – ask us to send you a copy.
Perfect pull-up banners for ultimate promotion from only £165* including award-winning design
• Call us today on 01903 824229 to discuss your event promotion needs.
• Only five working days turnaround.*Design and print from £165 until 1st April 2014.
• Price entry fee after 1st April is £250. Terms and conditions apply.
Brochure design offer: Brochures to brag about from only £39* per page
• You’d be an April fool not to seize this amazing opportunity.
• Brochure design offer until 1st April 2014.
• After 1st April, price entry is £55 per page. Terms and conditions apply.
Livery and signage design: Sizzling signage and livery offer
• Perfect for retail, restaurants, buses, taxis, vans and car livery design from only £165*
• Post graduate degree level marketing expertise in-house.
• Signage and livery design offer until 1st April 2014. After 1st April, price entry fee is £250. Terms and conditions apply.
Website design offer: We’re wild about website design
• Free 30 minute website marketing consultation plus free hosting for one year.
• We work with all kinds of businesses and organisations.
• Website offer valid until 1st April 2014. Terms and conditions apply.
Presentation design offer: For ultimate sales growth
• Presentation design offer: For ultimate sales growth
• We can create great looking presentations like this for your business!
• Price starts from only £250
• Don’t delay – Call TODAY!
• Presentation offer valid until 1st April 2014. After 1st April, price entry fee is £350. Terms and conditions apply.
Call The Brand Surgery, No. 1 branding agency in West Sussex with in-house Chartered Marketer on 01903 824229 to take advantage of these offers. Spring into Action!
Posted in Sales promotions, Seasonal Events, brochure design, graphic design, logo design, marketing, prezi, rebrands, website design, website development | Comments (0)
February 6th, 2014
Social media is not magic trick and it will not instantly win your organisation more business. Like any communication tool, it is best to hire a professional marketing agency to create the right brand image, tone and message to engage your potential customers. I have recently read two stories which highlight the positive and negative effects of social media.
WONDER STORY: #FindMike (Guardian, Friday 31st January)
Jonny Benjamin tried to take his own life six years ago by attempting to jump off the edge of London’s Waterloo Bridge after having been diagnosed with schizoaffective disorder. Luckily a stranger talked him out of it. Six years later Jonny, in a better place, felt compelled to find the stranger and thank him for saving his life. So Jonny launched his story via social media with the help of Rethink Mental Illness. #FindMike trended on Twitter in UK, Canada, South Africa and Australia. Eventually Neil Laybourn aka #FindMike, came forward after his girlfriend had recognised the appeal on Facebook. Jonny and Neil met and described the meeting as ‘incredible’ and are hoping to keep in touch. You can hear this amazing story in full by clicking here.
BLUNDER STORY: Younger people most at risk as eating disorder cases rise by 8%
Social media’s obsession with image partly blamed (Guardian, Friday 31st January)
Hospitals are treating an increased number of young people with eating disorders. Social pressures including bullying, relationships and social media are all to blame: photos of celebrities with perfect bodies and people who post photos of themselves in various poses hoping to get as many ‘likes’ as possible is putting pressure on young people to conform with the ‘perfection’ trend. Sue Minto, head of ChildLine, said: “24/7 nature of social media places huge pressures on children and young people which in turn can lead to significant emotional issues”.
Five Top Tips for wonderful Social Media campaigns
- Both the stories above made the national press because the emotional message is huge – be it positive or negative. Both are stories with happy and sad endings. When you want to promote an event, product or service, you need to get back to marketing basics. People buy with emotions – so what would motivate people to come to your event? Is there a story?
- Social media is ’social’, so when I see posts from people constantly advertising their services and events on Facebook I block them. The Brand Surgery only posts offers once per month. Generally we post stories that engage readers, for example the #findmike story above, or case studies of business successes.
- Who do you want to reach? You may need to consider that an online marketing campaign may not be effective on its own, especially if technophobes are in your segment. Remember that some corporates don’t allow staff to have social media access. Think about who you are trying to target. A social media campaign may need to run alongside offline marketing communications (direct sales/promotions) so your budget would have to allow for this. If the correct background work is done (see below) then your return on investment will be high.
- What is your marketing objective? Plan your online marketing campaign with precision. Failing to prepare is preparing to fail. Social media is instant, and if you don’t plan, you may post something without thinking. Once it is posted – it is alive forever.
- Time your posts so they appear when your audience will have time and want to read them. Social media management platforms such as Hootsuite and Socialoomph will help with scheduling your timing which helps you to avoid gaps when you go on holiday.
Before you start merrily tweeting, research the language that appeals to your target audience. Why should they go to your event or buy your product/service? Whats in it for them? Each person has their own agenda. Create tailored marketing messages which will engage with these prospective clients or attendees at your event.
Call The Brand surgery, No. 1 design and marketing agency in Worthing, Sussex to find out more about our social media campaigns. Call 01903 824229 or email firstname.lastname@example.org.
Posted in Marketing Agency, Marketing Consultant, Social media, marketing | Comments (0)
February 5th, 2014
We have recently designed a new logo design and corporate identity for Praxis, a Leadership and Change Management Consultancy which works with local and central Government. The Brand Surgery has ten years experience of working within the local government sector at both an officer and member level so understands the challenges.
Like all of our logo design projects, as well as following the normal logo design rules, we work hard to ensure there is a ’story’ or ‘reason’ incorporated into the logo design. The definition of praxis is ‘the practice and practical side of a profession or field of study, as opposed to the theory’. Our client has a PhD in behavioural research and he puts his theory into practice when he consults. Studying ‘eye’ reactions is a huge part of his work so we have incorporated this into the design.
Strict rules of logo design are:
- Logos must be simple and versatile so that they can be recognised when reduced in size. Remember you may want to give out promotional pens with your logo on the side. Also magazine and newspaper printing make it harder to read logos, so logos must work when printed in black and reversed out of a solid block of colour.
- Logos must be memorable and be able to create a positive image in the minds of your client.
- Logos must be timeless so they don’t date too quickly! Our logos for Casa Ciro Italian Restaurant in Worthing and Worthing Town Centre Initiative were created eight years ago and still look fresh.
- Logos must be relevant to your business. A school should have a very different look to a firm of accountants.
Colour psychology plays in important role – click here to see our short presentation on colour psychology.
It is also very important to protect your logo – the safest way is to register it with the Intellectual Property Office. Click here to find out out to protect your logo.
We are currently working on the Praxis website copy and design and look forward to showing you these in due course.
The Brand Surgery is qualified to give you professional marketing advice on corporate identity and logo design and is the only marketing agency with an in-house Chartered Marketer in Worthing. If you would like a business logo guaranteed to stay fresh for years, call The Brand Surgery, the number 1 Design and Marketing Agency in Sussex on 01903 824229 today.
Posted in branding, corporate identity, logo design, marketing, website design, websites | Comments (0)
December 14th, 2013
Happy Christmas! We’ve been working hard training on some amazing presentation software called Prezi. Take a look at our Christmas example below. You may be prompted to download the FREE Prezi app before you can see it. If you don’t have time to download Prezi – we’ve shared it on YouTube and you can see it by clicking here.
40% off prezi presentation design during January 2013.
You can benefit from this limited offer if you book before 5pm Friday 20th December 2013.
A booking fee of £75 is required and will be deducted from your presentation invoice.
Posted in The Brand Surgery, prezi, websites | Comments (0)
November 22nd, 2013
The Brand Surgery is qualified to train businesses in the strategic use of Corporate Social Responsibility (CSR). Our CSR strategies have been proven to improve corporate reputation and competitive advantage which in turn will grow your business.
This short Prezi has been designed by The Brand Surgery, branding agency in West Sussex. If you would like a Prezi presentation like this, call Vicky on 01903 824229 or email email@example.com.
Posted in Business Growth, The Brand Surgery, csr | Comments (0)
November 19th, 2013
Recently I received an enquiry from a company who we will name “CHP” for this blog: “How would The Brand Surgery, with limited budget, work to get new corporate hospitality events into the market and increase the number of hits to CHP’s website as there are not currently enough. We send emails to our own database and do a bit of pay per click. Certainly not enough social media is done though. And what could The Brand Surgery realistically could achieve?”
This is a common question and our response is that online marketing is not a magic wand. It requires the same amount of strategic planning as an offline marketing campaign.
Understand your customers’ objectives
Before you start posting, tweeting and getting carried away, you need to understand your customers, decide what they want to hear and how and when they want to hear it!
Why should companies choose to go to your corporate hospitality events? At a time when businesses are squeezing every last drop out of their budgets, what would your events do for them? What objectives will your events meet?
Do all customers have the same needs or would they go for different reasons? Think about Maslow’s hierarchy of needs.
Are prospective clients allowed to access social media sites at work? Do they enjoy using social media?
Are your HTML emails getting through customer’s servers?
Then create a message for success
Social media (Twitter, Facebook, Linked In), SEO, websites and e-marketing are simply mediums for getting messages out there – hopefully louder and more effective than all the other messages. How you deliver a sense-making and appealing message requires the strategic thinking so you don’t damage your corporate reputation.
A little research revealed that half the audience for the corporate hospitality event project were being excluded because many corporate IT servers don’t allow HTML emails through/and company leader’s don’t allow staff to have social media access. A social media campaign of this type would be best complemented by an offline marketing communications (direct sales/promotions) so a budget would need to allow for this. If the correct background work is done (see below) then return on marketing investment (ROMI) will be high.
Is online or offline marketing more effective?
Online and offline marketing are both effective if used correctly. It is all about the right way to get to your audience and we all have different preferences. If you want sales then understand your customer.
The Brand Surgery has all the online marketing and offline marketing expertise required to create the appropriate message for your chosen audience.
Call Vicky Vaughan, Chartered Marketer for a confidential, free chat today on 01903 824229 or email at firstname.lastname@example.org.
Posted in Events, Facebook branding, Offline marketing, Twitter, chartered marketer, e-marketing, online marketing, seo, strategic marketing, website design, websites | Comments (0)
November 7th, 2013
Logo design for B2C business
We have recently completed the logo design and visual identity for Maternity and Nannies which is an international childcare agency based in the UK. The objective of the rebrand was to grow the business by engaging mothers in the heart of London City. Our client required a logo that looked grown up but also captured the essence of her maternity business. The logo has so far received amazing feedback from our client’s contacts at Mumsnet.com and Bounty.
- We designed several versions of the chosen logo to suit different mediums. The top ’stacked’ logo is the default logo which will appear on the website (in construction), business cards, stationery and other marketing communications.
- The reversed logo would be used on dark backgrounds – for press advertising or even exhibition banners.
- The small logo would be used for promotional products such as pens/usb sticks/key fobs/fridge magnets.
- The unstacked logo may be used for a horizontal website banner, promotional pen, or even retail fascia signage.
Logo design rules
If you are recruiting a branding agency to design your logo, it is essential you ask them to design your favourite logo in different formats to ensure it is readable and is eye-catching. This helps to furtureproof your visual identity ensuring a hasty return on your marketing investment (ROMI). A reputable design agency with a qualified in-house Chartered Marketer will know to design a style or colour which will suit your business industry. Here is a related excerpt from my book, Do A Madonna.
“So have you got a vision for your new business corporate identity? At this stage, I would like you to write down what colour or combination of colours you want for your business logo. Then I want to know what inspired you to reach that decision.
I am silently praying that you have not written down reasons similar to this:
• I want a red logo because red is Liverpool FC’s colour; or
• I want a blue logo because my wife’s eyes are blue; or
• I want a brown logo because my horse is brown…
Have you finished? OK. If you have written down any of the above, I am so pleased you have read this far because you are heading for business branding suicide. Do your customers care that you follow Liverpool FC? No. Your customers want to feel safe and secure in your hands. And you need to evoke a feeling of trust and use colours that will appeal to your customers – not colours that appeal to you. Your answer to the above exercise should be: I will choose a colour that suits my industry and target market and I will be guided by the branding agency I choose to work with.”
Maternity and Nannies has also commissioned The Brand Surgery to help with a range of services including Corporate Reputation. After all, you could have the most striking logo in the world, but unless your business delivers on its brand promise and builds up trust and loyalty with customers, it won’t grow and be recognised. We have a range of business marketing packages that can help you with this.
New website coming soon
Keep an eye out for the new Maternity and Nannies website which we hope will be live before Christmas. Of course it will be integrated with social networking functions, blogging facility and be linked to our e-marketing software to keep customers up-to-date.
Call Sussex’s No 1 branding agency for advice on all of the above on 01903 824229. We look forward to hearing from you soon.
Posted in Business Growth, Business growth through shared value, DO A MADONNA!, Facebook branding, Facebook campaigns, Facebook design, Illustration, Marketing Agency, Marketing Consultant, The Brand Surgery, branding, chartered marketer, graphic design, logo design, marketing, rebrands, website design, website development, websites | Comments (0)
August 26th, 2013
Winning corporate reputation strategies from The Brand Surgery, branding and marketing agency in Sussex
Five facts about corporate identity and corporate reputation
FACT 1: Managing your corporate reputation increases your competitive advantage because if your business is pitching for a project and your fees are the same or close to your competitor, the business with the best reputation will win.
FACT 2: Competitors cannot copy or steal your business reputation.
FACT 3: It has been proven that companies with tip-top corporate reputation have a healthier bottom line.
FACT 4: Businesses with a healthy corporate reputation recover from crisis more quickly than businesses without.
FACT 5: Good corporate reputation means that you will be able to increase your pricing as your goods will be perceived to offer higher value.
So how do you ensure that your business grows and maintains a healthy corporate reputation?
First of all you need to ensure that there are no gaps between your perception of your business (corporate identity), and your public’s perception (corporate image) of your business. Davies et al, 2003 says “a distinction is made between ‘identity’ (as the internal stakeholder view of the company) and ‘image’ (as the external stakeholder view of the company)”.
The first thing to understand is that corporate identity includes a lot more than logo design, letterheads, brochures and website design! Corporate identity is actually a combination of symbolism (logos/visual), communication and behaviour.
Symbolism includes the attributes that make up the visual identity of your business, eg, logo, colours, tagline, signage, location, website, reception area, history, uniform, livery, music (if you advertise on radio) etc. It is important to keep this element consistent; as a business grows, quite often the symbolism evolves and after a few years your business could be sending out mixed signals. It is important to revisit this area annually and commission a good branding agency to help you to audit your business messages and achieve your desired market position.
All businesses should have communication plan as well as a marketing plan. A communication plan sets out your strategy for corporate reputation and includes your corporate communication mix. It will prioritise your stakeholders and how your business expresses itself to engage key stakeholders, eg investors or local government if your business is looking for planning permission. A communications plan will also include a risk assessment to mitigate reputational damage to your reputation.
If you make promises within your marketing messages, these need to be delivered to create and sustain trust. For example, if you portray your business as a friendly, family run business – you need to make sure that the person who answers your telephone is friendly and approachable. If you are reading this and you are the owner of a family run business, you may find this article interesting: family business information.
Vicky Vaughan (MD, The Brand Surgery) is a Chartered Marketer and is qualified to help your business with corporate reputation including corporate identity and corporate communications plans. Call her for a confidential, no obligation chat today on 01903 824229. The Brand Surgery is based in Worthing, West Sussex and has been established for ten years.
Contact The Brand Surgery, branding and marketing agency in Worthing, Sussex to discover how you can measure and improve your business corporate reputation.
Posted in Marketing Agency, Staff, Sustainability, branding, brochure design, chartered marketer, copywriting, logo design, marketing, rebrands, strategic marketing, website design, websites | Comments (0)
August 5th, 2013
Manhattan stand at the Coronation Festival
We have now had time to catch up after returning from our week of event management and marketing at the Coronation Festival, Buckingham Palace in July 2013. If you missed our previous blog, we were organising an exhibition stand for Manhattan Furniture who are proud owners of the Royal Warrant. The event was a corporate hospitality day and also the launchpad for the Planet2050® kitchen specification, created by Vicky Vaughan, which was extremely well received by all who attended.
The Planet2050® kitchen showcased many futuristic gadgets which wowed Manhattan’s guests and visitors and key attractions within the stand included the Manhattan ultra-sustainable bamboo breakfast bar and fabulous low-energy wine cooler and beer dispenser. We would like to thank Shepherd Neame who provided the fabulous beer, and of course Her Majesty, The Queen, for allowing us to exhibit in the Gardens of Buckingham Palace. The temperatures soared all weekend, and we are very grateful to all of Manhattan Furniture’s guests who made the effort to attend. We were honoured to receive visits from some prestigious VIPs including Katie Melua and The Duke of Gloucester.
Corporate Identity and logo design – Planet2050®
We created the sustainability strategy, corporate identity and logo design for Planet2050® which is being used for point of sale material and exhibition banners. Planet2050® is an ultra sustainable kitchen and a sustainability strategy that has been created to help Manhattan Furniture to assist The Housing Construction Industry in meeting its Climate Change Act 2008 environmental targets.
Call Vicky today on 01903 824229 or email for advice on corporate identity, logo design and sustainable marketing.
Event marketing and event management
Posted in CIM Professional Diploma in Marketing, Events, Sustainability, branding, brochure design, event marketing, websites | Comments (0)