The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...
Executive Coaching Testimonial • New Leader Integration Leading change • Communicating change • Inspiring / motivating staff • Time management "Executive coaching has helped me to see the benefits of change rather than the burden. This has helped me to think more...
“The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then...
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