by TBS2016hello | Jan 10, 2017 | Brand growth, Business Growth, Business growth through shared value, Employee engagement, Profit, Shareholders, Stakeholders
How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...
by TBS2016hello | Jan 10, 2017 | Brand development, Brand growth, Business Growth, chartered marketer, Gain competitive advantage, Leadership, Marketing Agency, Marketing Consultant, marketing strategy
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
by TBS2016hello | Jan 10, 2017 | Brand development, Cost Leadership, Gain competitive advantage, Leadership, marketing, Marketing Agency, Marketing Consultant, marketing strategy, news, rebrands, The Brand Surgery
The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
by TBS2016hello | Oct 30, 2016 | brand promise, brand research, branding, Co-creation, logo design, marketing, Marketing Agency, Marketing Consultant
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
by TBS2016hello | Oct 3, 2016 | Brand development, branding, Business Improvement District, Community events, graphic design, launch event, marketing, Marketing Agency, Marketing Consultant, PR
Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...
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