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“We want to be happy and ethical” Listen to Generation Y.

“We want to be happy and ethical” Listen to Generation Y.

by | Jan 10, 2017 | Brand development, Brand growth, Business Growth, chartered marketer, Gain competitive advantage, Leadership, Marketing Agency, Marketing Consultant, marketing strategy

Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?

Is there still a place for focusing on cost-leadership strategy alone?

by | Jan 10, 2017 | Brand development, Cost Leadership, Gain competitive advantage, Leadership, marketing, Marketing Agency, Marketing Consultant, marketing strategy, news, rebrands, The Brand Surgery

The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
Marketing & brand development for Business Improvement Districts

Marketing & brand development for Business Improvement Districts

by | Oct 3, 2016 | Brand development, branding, Business Improvement District, Community events, graphic design, launch event, marketing, Marketing Agency, Marketing Consultant, PR

Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...
Is your organisation a good place to work?

Is your organisation a good place to work?

by | Aug 17, 2016 | Brand development, chartered marketer, CIM Professional Diploma in Marketing, corporate culture, Executive coaching, Internal marketing communciations, marketing, Marketing Agency, Marketing Consultant, marketing strategy, Presentations, Staff training, The Brand Surgery

Executive Coaching Testimonial • New Leader Integration Leading change  • Communicating change • Inspiring / motivating staff • Time management "Executive coaching has helped me to see the benefits of change rather than the burden. This has helped me to think more...