Which iced treat best represents your business brand?
Many people are confused between branding and marketing. To make it clearer:
- Marketing is like asking someone to give you a kiss
- Branding is the reason they want to give you a kiss
What have kisses got to do with iced lollies and ice creams? Well, my mission is to make businesses shine brightly from the inside out, so everyone has a reason to give them a kiss. Our devices are melting with so much marketing content, and my mission is to help businesses refresh their senses and understand the power of brand archetypes, so they become kissable this summer and the next.
I created this fun quiz to make you think about what makes your business personal and business brand different. Pick the iced treat which best represents your business, and learn which of twelve brand archetypes are the best fit. Understanding your brand archetype will enable you to develop an engaging, persuasive and compelling brand voice.
If you think you are all five of these treats, you are in danger of you wanting to fit into every character, you could be a People Pleaser (Transactional Analysis). Learn more about this in my CPD accredited online course: Marketing Psychology from the Inside Out.Use your intuition and pick the one that really resonates with you.
Magnum: The rulerMatching brand archetypes are:
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Rocket: Innovative and EntrepreneurialMatching brand archetypes are:
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99 cone: Established and traditionalMatching brand archetypes are:
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Twister: Disruptor – the eye of the stormMatching brand archetypes are:
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Cornetto – Cosmopolitan and globalMatching brand archetypes are:
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Artisan iced treat – Organic and innocentMatching brand archetypes are:
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If you enjoyed this blog, we’d love to hear from you. The Brand Surgery® works with BOCCFEPs to grow their personal and business brands. BOCCFEPs are Business Owners, Coaches, Consultants, Freelancers and Professionals. If you are a BOCCFEP, then your personal brand will be reflected in your business brand, and it is important to make both shine. If you are reading this and work for a corporate, you may find that your employer’s choice and yours will differ.
I am a CPD accredited training provider and passionate about growing brands. She’d love to hear from you if you are passionate about growing your brand. Use the button to book a free chat.
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iESE are evolving from a government funded organisation to a not for profit limited company. Vicky came highly recommended by one of our local authority customers, so we knew that she not only understood marketing but she understood our audience too. Vicky audited our core marketing activities which has highlighted that we didn’t promote our CSR or our skills to their full potential. Vicky also suggested some great ways to improve the impact of our communication by segmenting our target audience which will greatly improve our communication to potential customers.
I thoroughly recommend The Brand Surgery®.
I had the pleasure of working with The Brand Surgery for two years, collaborating on the launch of Brooklyn Kitchens. I was particularly impressed by Vicky’s ability to capture the spirit of our market. The team expertly designed our stunning logo, website, brochures, and advertising and has handled the launch marketing, providing a fantastic platform in which to grow our Scottish business. Our branding fits our market, and we have received many compliments. Vicky and her team earn my highest recommendation.
Casa Ciro is a well-established and very popular Italian restaurant on the Worthing seafront. To coincide with our refurbishment and new colour scheme, we realised we needed to update our existing branding and logo. The Brand Surgery did its research and came up with its design on time and within budget. Our business image has a really sleek feel, and we have received many compliments—as well as being very happy with it ourselves. If your business needs an injection of life, we would not hesitate in recommending The Brand Surgery.
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“We have been working with The Brand Surgery for eight years and always find the team enthusiastic and full of new ideas. Not phased by bigger (literally) projects, The Brand Surgery did a great job of the striking Coastliner 700 buses and the team is now working on more bus livery designs in the North East.”
I am thrilled with the corporate identity that The Brand Surgery has designed for my investment planning business. I've received many compliments from customers, and I look forward to working with you again soon. Our logo has stayed fresh for over 15 years, which is fantastic and well worth the original investment.
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