The Brand Surgery - Branding Agency, Graphic Design and Website Design in Worthing, West Sussex

Sunny Worthing Food and Drink Guide

Sunny Worthing Food and Drink Guide

We are the proud designers of the first ever Sunny Worthing Food and Drink Guide.

This interesting project utilised many skills from within our branding agency. First we created a concept for the front cover design, and one inside page. We wanted to promote the ‘Sunny Worthing’ them, so we added sun rays around the Worthing Town Centre Initiative logo. We then created a ’sea’ effect using a combination of illustrations and photo effects to create a rustic effect.

Next, to continue with the ’sunny’ theme, we created a ’sun’ with food objects such as strawberries and chillies. Once this concept was signed off, we then set to work importing all the catalogue data from Excel documents supplied by Worthing Town Centre Initiative. We set all the data in the listing style that had been approved by our client. This was a lengthy task as there are over 125 restaurant listings distributed over 40 pages!

The brochure was then printed with a lovely gloss laminated cover. The whole effect is stunning and we are immensely proud of it.

Manhattan Website Goes Live

It has been a big week of websites for The Brand Surgery. We are currently working on two new websites having just switched Manhattan’s website to ‘live’. It feels so good when we flick the switch! There is lots of testing before that happens though!

The Manhattan website is not just a pretty website, it is functional and is a persuasive sales aid for the Manhattan sales team. You can view the full product range and specifications, check out Manhattan credentials, browse the photo gallery and much more …

With this website, we followed the corporate identity which has already been in place for a number of years. Click here and see what you think. If you fancy a stylish and slick website like this for your business, you know where we are. Just a quick reminder: You can call us on 01903 824229 for an informal discussion.

As you know by now, our Facebook branding and posting secured an income of £1500 and attracted over 3000 people to one of our recent events. We didn’t spend one pence on advertising.

You can benefit from this amazing promotional tool also as for the month of June, we have reduced our Facebook business page branding fee by 30%. Our usual price starts from £500. During June, our fee will begin from just £350. This price will include us using your existing corporate identity and designing an attractive page to compliment your business website. We will also had one feature for you. This may include a Paypal setup so you can sell a product or service via your Facebook page. Or it could include a You Tube video upload like the one on our Facebook page.

We also offer a Facebook and Twitter posting service too, as well as our hugely successful blogging services, which ensure that our clients have reached the top of page one in Google for their chosen keyword searches, eg, Restaurant Worthing, Country Pub Horsham, Fencing Supplies, Branding Agency Sussex.

When’s the last time you saw a good website without the Twitter, Facebook and Linked In logos? Social media will compliment your website, and now with our fantastic June offer, what are you waiting for?

Latest Facebook pages:

• The Brand Surgery
• Broadwater Royal Wedding Picnic
• Do a Madonna
• Talent Within You

Facebook branding by The Brand Surgery

Chartered Institute of Marketing for The Brand Surgery

It’s official! The first assignment has been submitted and Vicky Vaughan, Managing Director of branding and website agency, The Brand Surgery, has already started work on her second assignment. Vicky is on track to becoming an officially qualified Chartered Marketeer by July 2012.

Vicky’s first assignment consisted of choosing a performance measurement standard for her chosen case study – the organisation  cannot be revealed until August 2011. Vicky had to critically evaluate the organisation’s current KPI’s and measurements, and decide which performance measurement standard to introduce. There is a wide choice, including Six Sigma, the ISOs (9001, 14001 etc), EFQM, TQM and the Balanced Scorecard. They all have their pros and cons, and now Vicky is familiar with them, she has the ability to recommend the perfect performance measurement standard for your business.

Whether you are measuring your website visitors, marketing campaign success, event success, productivity achievements, return on investment, social return on investment or even your personal development targets, there is a performance measurement standard suitable for your business.

Vicky’s next project is to launch a new product, or relaunch an existing project for a new organisation. The lucky organisation is getting two months of strategic marketing free-of-charge.

If you would like to benefit from the latest strategic marketing expertise, call The Brand Surgery on 01903 824229 for an informal chat.

Chartered Marketeer status coming soon for The Brand Surgery

Hey, here’s a brand new concept …

A branding agency that rewards you for referring your friends and networking buddies.

Simply pass The Brand Surgery referral card to your friends and networking buddies who you think would benefit from receiving our award-winning branding, logo design and website services. Your friend will receive a 10% discount off their very first order placed with us.

Remember to write YOUR name and  YOUR email address on the referral card because after we receive five referral cards with your details on the back, we will email you a voucher for one of our most popular services, each worth over £500:

Which reward will you choose?

• Five hours of design time (this would get you a bespoke double sided A4/A5 flyer or leaflet)

• E-marketing campaign software set-up (with username and password plus one hour of training time)

• One month of blog writing (one blog per week – great for improving your Google ranking)

Further referral cards can be posted or emailed to you by request.

Terms and Conditions:  (1) Referrals must be genuine. (2) Rewards can not be exchanged for money. (3)  Happy networking is essential.

How would you feel if someone stole your logo idea? Would you feel flattered or angry? You can’t stop businesses from copying your logo but you can stop them from using it, by registering your trademark or logo with the Intellectual Property Office.

Where do you start?

We have created a short presentation (below) because we are  frequently being asked how one goes about registering their logo. We registered our logo because as the number one branding agency in Sussex, we know the importance of protection.

We meet many business set-ups who think that registering their logo is a five minute process, when in fact, registering a logo and/or trademark is a four-six month process, whether you decide to register it yourself, or you decide to use a trade mark lawyer. How do you know whether to use a trade mark lawyer or not? Simple. Watch our short presentation and you will find out.

Design and protect your logo from plagiarism

Imagine you’ve been brainstorming for months, created a slick new logo and website, only to find out another business has previously registered your chosen name. Our presentation  shows you how to prevent this happening and how to protect your logo and/or trademark from plagiarism.

The Brand Surgery works in partnership with a dedicated trade mark lawyer because we know that your logo is one of your most precious business assets.  Call us on 01903 824229 for an information discussion on how to protect your logo or trade mark.

We listen to you. We design for you. We protect you.

Hey, here’s a BRAND new concept …

A branding agency that rewards you for referring your friends and networking buddies. Choose from three gifts – each worth £500 when you refer five friends or networking buddies.

Simply pass out The Brand Surgery referral cards to any of your friends and networking buddies who you think would benefit from receiving our award-winning branding, logo design and website services. Your friend will also benefit and will receive a 10% discount off their very first order placed with us. Everyone’s a winner!

Remember to write YOUR name and YOUR email address on the referral card because after we receive five referral cards with your details the back, we will email you a reward voucher for one of our most popular services, each worth over £500: Which reward will you choose?

• 5 hours of design time (this would get you a bespoke double sided A4/A5 flyer or leaflet)
• E-marketing campaign software set-up (with your own username and password plus one hour of training time)
• One month of blog writing (one blog per week – great for improving your Google ranking)

If you would like to benefit from this promotion, call us on 01903 824229 and we will post you some referral cards.

Terms and Conditions: (1) Referrals must be genuine (2) Rewards can not be exchanged for money (3) Happy networking is essential.

Think brand. Think success.

Call The Brand Surgery (the No. 1 Branding agency in Sussex) on 01903 824229 Email: rewards@thebrandsurgery.co.uk

Receive £500 of branding and design time FREE, courtesy of The Brand Surgery

Will Facebook and Twitter ever replace press advertising?

We never thought we would would say this, but we think it may just do that very thing in the future …

Just a few weeks ago, on Friday 29th April, a very special event took place. Not just Will & Kate’s fairytale wedding, but also an event we organised: The Broadwater Royal Wedding Picnic. Our working group had been working very hard for five months organising prizes, competitions, entertainment and so on. We discussed the advertising and decided we wanted to donate profits from the day to Broadwater Community Association and not the local press.

To begin with, we designed a Facebook page for the event using the logo and corporate ID we had created, and we developed a ‘shop‘ so we could accept donations from people wanting to gunge our local MPs and Councillors. We then embarked on a Facebook Frenzy campaign, and we Twittered into the twilight. Our social media marketing worked a treat: Our event attracted 3000 visitors, and we raised approximately £1500, most of which went to Broadwater Community Association as we didn’t waste money on advertising.

Our success didn’t end there. We recorded the gunging of Tim Loughton MP, Deputy Mayor Ann Barlow and Cllr Alan Rice, which is on You Tube, and it has now enjoyed over 2100 viewings – all from our Twittering and Facebooking.

3000 people enjoying the Royal Wedding celebrations on Broadwater Green

(from left) Simon Osborne, Deputy Mayor – Ann Barlow, Cllr Vicky Vaughan, Tim Loughton MP, Mayor Ann Sayers, Brian Fullick – Broadwater Community Association and Dave Hunt.

Vicky Vaughan, MD of the finest branding agency in Sussex, would like to thank everyone who worked hard to make The Broadwater Royal Wedding Picnic a huge success.

Only four days to go … Until William and Katherine tie the knot. Now we’re thinking – do we or don’t we? Would our customers really appreciate receiving A.N.Other advertising ‘eshot‘ branded ‘Congratulations to Will and Katherine’? There is a fine line between using events as an opportunity for marketing – how many of you sent out Happy Easter direct marketing campaigns?

Royal Wedding Marketing Gone Mad

We’ve been looking at some of the quirkiest Royal Wedding gimmicks on the the market and we were astounded when we Stumbled Upon these:

The Royal Wedding for Dummies! Whatever next? We wonder how many copies have sold!

Royal Wedding Refrigerator We thought they meant a fridge magnet, but oh no! This is a refrigerator with a difference. Will you decorate your kitchen to match?

Crown Jewels Condoms With the relaxed rules about memorabilia branding. Anything goes so long as it is tasteful – apparently.

Royal Wedding Dog Clothing A selection of different messages for you to choose from.

Broadwater Royal Wedding Picnic

We do have a real reason to promote The Royal Wedding because The Brand Surgery have been out in the community again. The boss, Vicky Vaughan, has organised a MASSIVE community event to celebrate this fantastic event which starts at 4pm om Friday 29th April on Broadwater Green, Worthing. There is an amazing line-up – Dave Benson Phillips is bringing along his gunge tank – and guess who is going to get gunged? Tim Loughton MP, Deputy Mayor of Worthing, Ann Barlow and Cllr Alan Rice have all agreed to be gunged if £500 is raised via votes. It only costs £1 a vote and you can by Paypal on our Facebook page (designed by The Brand Surgery) or you can come down on the day and vote. There is lots more fun, including entertainment from our Worthing Idol 2010 (website by The Brand Surgery)contestants and music excerps from the Seussical Musical courtesy of Anyone for Theatre?

Staying with the subject of weddings, the boss purchased some Union Jack bunting yesterday for an impromptu BBQ. Now she can’t decide whether to hang it outside the front of her house – is it patriotic or chavvy? Unfortunately, she had to abandon a project she was working on a few years ago. REBRAND BRITAIN was all about getting the community spirit back into the UK – until someone accused us of being part of the BNP because our logo sported a Union Jack. Logos and brands are all about memories. What does the Union Jack mean to you? You can read more about brand perceptions in Vicky’s book: Do A Madonna.

The Brand Surgery has this week launched their Brand New Successfuel™ – fuel designed to make your business go the extra mile. The Brand Surgery recommends this award-winning blend of branding and website expertise to get success for your business. Want to know more? Call Vicky on 01903 824229 for more information.

Successfuel™ can help you with anything from branding, website design & development, logo design, marketing and many more of our exciting range of services. Just look below to see some of our most recent work:

Costa Oil Illustration and Packaging:

Costa Oil is Proto Restaurant Group’s brand new olive oil and it means a lot to owner Andy Sparsis. The Brand Surgery designed all the packaging and the oil logo to display the pride of the oil and show customers how special it really is.

Balik Spa Branding and Logo Design:

Balik Spa is a new Fish Pedicure Spa in Worthing. They came to The Brand Surgery to create a brand identity, logo design and website design. We have given them a funky website holding page whilst we work on their main website. Check it out here.

Manhattan Website:

Manhattan Furniture hasn’t had a new website for years and they felt it was time to give themselves a bit of an update so they came to The Brand Surgery. We recommend you refresh aspects of your brand every 2-3 years so we were very happy to help. The brand new website is due for launch in the next few weeks and everyone at Manhattan and The Brand Surgery are extremely excited about it.

Stagecoach Publishing and Website:

The Brand Surgery design the Stagecoach Coastliner and Buzz magazines for Stagecoach South. These magazines go out to all bus customers on the Coastliner services and are read by thousands of people. We have also been involved in the design and development of the Coastliner 700 website which gives you all the information you need on the route as well as adverts for various attractions along the way.

While we’re on the subject of success, Vicky Vaughan received her certificate for the NVQ Level 3 in Management she passed earlier on in the year. Everyone at The Brand Surgery is extremely proud of Vicky and we thought we’d share a picture of Vicky with her certificate:

Get yourself and your business successful with The Brand Surgery’s Successfuel™ – call us on 01903 824229 or email us at info@thebrandsurgery.co.uk for more information on Successfuel™, logo design, website design and development, branding and much more.

So we’ve spent the last few weeks talking through what The Brand Surgery – the award winning branding agency – has been getting up to during work hours, with various website, logo and magazine design work going on. However, this week we thought we’d take a look at what the dedicated staff of The Brand Surgery are getting up to outside of the working hours.

Richy Moss, The Brand Surgery’s Web Developer has been on a few trips recently, both as part of his dedicated support of the English National Football Team. Richy has visited Copenhagen and Cardiff in the past six weeks and has been pleasantly surprised by the reception the England fans have received:

“Both in Copenhagen and Cardiff, our fans were very well received. Both city’s used the games as an opportunity for some positive PR and tried to sell themselves to the English in the hope of attracting them back for future trips. Cardiff’s marketing and advertising was particularly clever as they set up a ‘Fan Area’ for the English fans with large screens and various activities, but they didn’t miss an opportunity to advertise Cardiff’s attractions and city centre with posters visible everywhere and TV adverts regularly displayed.”

Up, Down, Left, Right - Vicky in NYC

This takes us smoothly into Vicky Vaughan’s (Managing Director of The Brand Surgery) recent efforts behind the scenes as she has been working extremely hard on her CIM Professional Diploma in Marketing. The course, which she started in January, will provide her with a degree level qualification by the end of the year. Not bad going hey! Modules on her course include Managing Marketing, Marketing Planning Process, Project Management in Marketing and Developing Customer Value.
Vicky needed a case study for her course and she has chosen Worthing Town Centre Initiative, who’s marketing is absolutely brilliant, having put Worthing well and truly on the map in recent years by holding events like Worthing Birdman and the ice rink. Vicky has been set the task of introducing a new performance measurement standard (PMS) for Worthing Town Centre Initiative and has been researching all the available options including Six Sigma, Lean Six Sigma, ISO 19001, ISO 14001 and Balanced Scorecard. Vicky is now working out the team changes required before preparing a budget and a cost/benefit analysis. All sounds very complicated, but The Brand Surgery is very proud of Vicky for undertaking such a commitment and heavy workload in her free time.

Vicky has also just returned from a trip over to The Big Apple. Having worked tirelessly designing and publishing the Stagecoach magazines Coastliners and Buzz, the Stagecoach team asked Vicky along to visit NYC with them, a fantastic opportunity and Vicky loved every second.

Richy has also been busy playing football for his local sides Worthing United and Northmore F.C, the former are chasing promotion and a possible league title in Sussex County Division 2 and the latter of whom have recently made it to a cup final and are in the running for the league in the Worthing and Horsham District Division 4. Richy has had his most successful season in terms of goals scored by scoring 24 goals for Northmore in just 21 games.

Richy Moss - Website Developer

“It’s been brilliant being part of two successful teams this season but it’s all down to hard work and teamwork. I have used my position within Northmore to gain me experience for The Brand Surgery as well by writing match reports every week and submitting them to The Worthing Herald, who publish the report every week. The Brand Surgery offers blog writing and copy writing services and well as PR so this is valuable experience and development of skills which I use now on a day to day basis.”

Of course, just because The Brand Surgery team is busy after hours, doesn’t mean we are any less focussed on getting you the right brand, logo, website, marketing, etc for your business. In fact, most of what we are up to has a direct positive influence on the work we undertake as we are constantly striving to develop and improve our award winning services. So if you would like any more information on our services give Vicky a call on 01903 824229 or drop us an email at info@thebrandsurgery.co.uk.