Our Blog
We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.
Corporate identity and business marketing: Planet2050® sustainability strategy for Manhattan Furniture
Energy management is an emerging theme that has an enormous impact upon the UK house construction industry (HCI). The HCI is required reduce its carbon emissions by 77% before 2050 (The Green Construction Board). Manhattan Furniture is a high achiever in environmental matters, having been accredited ISO14001 which means that the business is continually improving its environmental targets. We created Planet2050® to help Manhattan Furniture’s clients within the HCI to meet these targets.
Event marketing: Manhattan Furniture at The Coronation Festival, Buckingham Palace
Vicky Vaughan is co-ordinating the Coronation Festival event for Manhattan Furniture and the project includes stand design which incorporates the new Planet2050 kitchen design, corporate hospitality for 200 guests, staffing rota for stand/kitchen installation and exhibitor staff, Buckingham Palace security accreditation for all staff, security and logistics, marketing communications, PR, hotel booking, copy writing and stand graphics.
Recommended business marketing books from Vicky Vaughan, Chartered Marketer, Worthing
Five excellent marketing and business book recommendations to boost your bottom line.
Rebrand for The Brand Surgery®: Business marketing in Sussex
Due to diversification of our services, we have been busy rebranding The Brand Surgery® and we are pleased to announce the launch our our new logo and website. Our new-look reflects our carbon neutral and chartered marketer success and our creative and marketing services.
We celebrate 10 years success. Watch out for our imminent rebrand
We are pleased to announce that in 2013, The Brand Surgery will be ten years old. Hooray! The last ten years have thrown many challenges at us – mainly the recession. Unfortunately, some businesses make the mistake of cutting their marketing budgets when times are...
CHRISTMAS IS COMING. FANTASTIC WEBSITE OFFERS! HO HO HO!
Ding Dong Merrily on High! We’ve listened to you and we have created some fantastic offers to get your business on-track for Christmas from as little as £99. OFFER 1: Convert your website to CMS so you can make your own amendments from £450, OFFER 2: Website makeover from £150, OFFER 3: Strategic website health check from £99. Call Vicky on 01903 824229.
SUSTAINABILITY: You need to do more than lip service
How green is your business? Do you live and breathe sustainability or do you pay it no more than lip service? We can help you to embrace this subject and help your business to grow from it. Recently we have been working with a customer to review and audit their green...
Chartered marketing consultancy proving to be a hit
We are proud to boast a regular chartered marketing consultancy arrangement with many clients, three of whom are mentioned below. One is a not-for-profit government organisation, one is a local charity and last but by no means least, is an international kitchen and bathroom manufacturer. We will let our client’s do the talking …
STROLL 4 SOLIDARITY – Show your support for Mental Health
1 in 4 people will experience a mental health problem this year; for Worthing alone this is 25,000 people.
If you or someone close to you has been affected by mental health problems, join us for this fantastic event organised by Worthing and Arun Mind, to show your solidarity.
VINTAGE IDOL – LOOKING FOR CONTESTANTS AGED 50+
This year, Worthing Idol has come back in disguise! For one year only, Vintage Idol is taking place, which is an over-55 Talent Contest. On Sunday 28th October at 2pm in the Empress Suite, Connaught Leisure, Marine Parade in Worthing, 20 nervous, mature contestants will be waiting to entertain you while being judged by Worthing’s very own Terry Winstanley, Tim Loughton MP, Iain Flitcroft and last year’s Worthing Idol winner – Lizzie Haynes (who will also be performing). Dave Hunt is compering the event.
It's official – Vicky Vaughan, Chartered Marketer DipM MCIM
Well at long last. All the studying was worth it. Long days and nights with my head stuck in the thickest marketing books you could imagine. I am so excited about this certificate, because it means that The Brand Surgery is one of the only design agencies in the area with this status. It means we are up-to-date and degree-level educated with the most relevant of marketing expertise.
ALIGNING YOUR BUSINESS WITH YOUR CUSTOMERS
Recently, I have been working closely with a local manufacturer looking at the company’s key accounts. The first thing to remember about key accounts is that you need to know as much as your client’s business as you do about yourself.
One of the reasons I have loved my ten years in business, is because my role is varied. We may be experts in award-winning logo design, however, in order to be experts, we have to learn about our clients. So no two days is the same. One day we are learning about kitchen manufacturing, the next- garden design, the next – the travel industry. We have to keep up-to-date with the latest news which affects our customers, as what affects them, affects our business.
WORTHING & ARUN MIND – PEER TO PEER CONFERENCE
The above photo was taken at the Worthing and Arun Mind Peer to Peer Conference. The event showcased a number of clients who had successfully mastered the art of managing mental health
Our surgery has expanded. Meet Nick, our new web developer!
Meet Nick. Our newest web developer. Nick joined our branding agency a few weeks ago. Nick lives in Worthing, and when he is not working, he loves Hiking, Photography and developing iPhone Apps.
Ooodles of Noodles – New shop branding for The Flying Wok
We are excited about the brand new Flying Wok noodle bar branding. Have you seen it yet? It looks spectacular at night! It's located at 2 South Street, Arcade Buildings, Worthing, opposite Worthing Pier. The menu is delicious and also very healthy, and naturally dairy...
FIRST CLASS JAZZ FROM CLAIRE MARTIN, OBE AT CARABAO ON 18TH APRIL 2012.
Claire was awarded an OBE for services to Jazz Music by HRH Prince Charles at Buckingham Palace in December 2011. She has worked with with Noel Gallagher, Paul McCartney and John Martyn and is the only European singer to have reached Number One for two weeks in the Gavin Jazz Charts with her fifth album, Make This City Ours.
E-marketing campaign success – it's all in the segmenting!
Who do you send your e-campaigns to?
If you send one e-shot to all your customers and potential customers then do not be surprised if you don’t get a healthy response. If you are sending a campaign to existing customers, then write something to appeal to them. Make them feel special and reward their loyalty with a tailored email and not a mass marketing email. If you are approaching a customer base that you haven’t worked with before then find out about them so you can tailor your emails next time around.
Springtime Offers from The Brand Surgery
Spring is definitely in the air and has put us in an even more generous mood. Therefore, we have three Springtime offers which are up for grabs if your project is booked in before the end of March. 1. SPRINGTIME OFFER ONE: Website refresh. From £100 (ex VAT) This...
Mega Monkey – Cheeky Deals for Stagecoach South Customers
Mega Monkey concept for Stagecoach South by The Brand Surgery
The Brand Surgery were recently asked to create a new concept to help increase ticket sales of Megarider bus tickets in the Stagecoach South area.
thebrandsurgery.co.uk goes mobile friendly
At The Brand Surgery, we like to practice what we preach, and we have been saying for several months now, how important it is to ensure that your website is easy to use and navigate on different devices, cross-platform and cross-browser. That’s why, we have been working away producing a ‘mobile-friendly’ version of our website, for mobile phone users.
Another win for The Brand Surgery
Vicky Vaughan, MD of The Brand Surgery gains another CIM qualification – Developing Customer Value.
Quality Services – Website Refresher
Quality Services Hygiene Supplies came to The Brand Surgery after they saw our email campaign about our 'Website Refresher' service which we were offering at a reduced rate throughout December and January. They came to us with a website, which despite performing...
BRAND NEW Tuk Tuk Kitchen Website & Logo
Last month The Brand Surgery unveiled the new branded Facebook page for Tuk Tuk Kitchen, part of The Pan Asia Group and located in Manhattan Furniture's car park on Lancing Business Park. This month we are extremely proud to have launched their brand new website which...
Making sense of Brand Management and Brand Equity – for SMEs
It has, however, been demonstrated that SMEs have so far put little emphasis on branding (Inskip, 2004; Gabrielsson, 2005; Ojasalo et al., 2008).
If you are an SME, or you know of an SME that doesn’t want to get left behind because of lack of understanding in the subject of branding and marketing, Vicky is offering a two-hour 1-2-1 marketing strategy consultation for £170 (ex VAT), or 2-2-2- (£245 ex VAT) in the comfort of your own offices. She will relate the importance of branding to your own business and give you a prescription to follow to get you on the right track.
Call Vicky on 01903 824229 or email to register your interest.
Diamond Jubilee vs 2012 Olympics – Branding gone mad!
A message to all of you at Olympics head office. Please get off your high horse – you are not more important than the Queen’s Diamond Jubille and you should take a leaf out from the Official Diamond Jubilee organiser’s book and share your ‘symbols’ so everyone can promote this amazing event! We appreciate that your sponsors pay £millions to use the dreadful 2012 olympics logo – we don’t particularly want ‘that’ logo. However, how did the five interlocking rings symbol created by Pierre De Coubertin in 1914 come to be copyrighted by the International Olympic Committee? The five interlocking rings have a meaning: “These five rings represent the five parts of the world which now are won over to Olympism and willing to accept healthy competition.” (from Wikipedia so must be true!). Perhaps the Olympics Committee is concerned about a little healthy competition from community events because they will probably attract more attendees – espeially after all the difficulty in purchasing olympics tickets!
New Coastal West Sussex Website from The Brand Surgery
We instantly suggested a Content Management System to sit beneath their new website to allow them complete control of the copywriting of the website as well as access to numerous dynamically created sections such as ‘News’, ‘Projects’ and ‘Enterprise Activities’ the latter of which can be submitted by website users via a unique and sophisticated form on the website.
App Store vs Android Market
Just before Christmas we brought you the news that The Brand Surgery had successfully submitted a mobile application to the Android Market and that an iPhone App was soon to follow for the well received 'The Review Doctor' website. Well, that day has come and we are...
The Brand Surgery aids The Pan Asia Group’s social exploits
The Pan Asia Group came to The Brand Surgery with the objective of raising the profile of their two fast-food restaurants through the medium of social media and The Brand Surgery quickly got to work on a set of complementing designs for the two restaurant Facebook...
The Brand Surgery releases mobile app
This week, The Brand Surgery published their first mobile app to the Android Market, with an iPhone app soon to follow in the Apple App Store. The application, for The Review Doctor, allows users to find local businesses listed on The Review Doctor and read/write...
WOW Factor Success – Event marketing for your event
We are offering incentives for referrals: We will give you £50 per referral which will be paid to you once an invoice has been cleared by the new customer. Just think about all that Christmas shopping you could be doing!
Keep Calm and Blog On – Special Offer!
What's all this blogging about? We love blogging! It's the best way, in our opinion, of getting your website noticed and improving search engine optimisation (SEO). Ever since we've been blogging, The Brand Surgery appears at the top of Google for 'Branding Agency...
Worthing Idol 2011 – Nobody does it better!
Next year, Terry Winstanley from X Factor has kindly offered to be a judge. If you know someone with a musical talent who would like to enter Worthing Idol 2012, then please contact Vicky Vaughan on 01903 824229 or log onto: www.talentwithinyou.org.uk
Equity IQ website is launched
We are proud to announce the launch of another website. This time Equity IQ are the lucky business who have benefited from our range of digital marketing skills.
The Review Doctor – Review. Read. Decide.
Welcome to The Review Doctor Did you know that as a business, if you get stung by another not-so-nice business, you are not protected by Trading Standards or the Ombudsman relevant to the industry that has stung you. These organisations deem you intelligent enough to...
The Brand Surgery organises the Wow Factor
Terry Winstanley, Jade Richards and eight other contestants from X Factor 2011 are coming to Worthing (Assembly Hall) for one night only (Friday 4th November 2011, 7-10.30pm) to promote their CHILDREN IN NEED SINGLE and sing their most popular songs from the show.
Quarter of the way to CIM Victory
Fantastic news! Vicky has passed her first unit which means she is quarter of the way to becoming a Chartered Marketer. As you may know, Vicky Vaughan, managing director of The Brand Surgery is in the middle of studying towards a Chartered Institute of Marketing (CIM) “Professional Diploma in Marketing”.
Restaurant marketing and design by The Brand Surgery – Food for thought
That may be why we are so busy working for restaurants, take-aways and gastro pubs. We’ve been designing logos for eateries since 2001, and one of our customers likes his so much he will not rebrand, even after ten years. So whatever type of Christmas event you need promoting, we have a solution for you.
The Brand Surgery sponsors Lifetime Achievement Award
The Lifetime Achievement in Business Award aims to recognise an individual who has made a major contribution to their business and to the business reputation of the area, and so there can be few candidates more apt for the accolade than Worthing’s own Peter Bennett. The Brand Surgery were ‘thrilled’ to have sponsored the award; Vicky Vaughan of the Brand Surgery said:
Country branding: The UK Riots – How will Britain be remembered?
Finally, it’s British disaster aftermaths which showcase the generosity, solidarity and community spirit of the majority of the British public. Although the minority (thugs) have caused millions of pounds of damage – the way in which most of us have pull together in times of hardship still makes me proud to be British.
Diamond Jubilee Logo Competition
Win £50! Competition open to all schools, colleges and individuals
Schools and colleges throughout the borough of Worthing are being invited to design a logo for the Official Worthing Diamond Jubilee Celebration which will run along the length of Worthing promenade, from Worthing Pier to George V Avenue in West Worthing on Saturday 16th June 2012 from 11am.
PR stunts at their worst! End of the World is nigh …
Out of everything bad has to come something good, so we had some fun on a Friday morning and created a ‘pretend’ logo for The Sun on Sunday – which will – according to popular belief – replace the News of the World.
Vicky judges the Open 11 Art Exhibition at Worthing Museum
On Friday, Vicky Vaughan was invited to join the selection panel to judge the Open 11 Art Exhibition at Worthing Museum.
Vicky said: “It was an amazing day. I was part of a panel of three judges – my two fellow judges were Nick Toovey from Toovey’s Auctioneers in Washington, West Sussex and Dudley Sawer, Life Drawing Artist extraordinaire, based in Worthing.
Digital Marketing Campaign is a Royal Success
Broadwater Community Association is still celebrating after the amazing Royal Wedding Picnic event which attracted over 3000 people and raised £1500 within a few hours. The success of this event is down to a creative agency called The Brand Surgery who are based in Worthing, West Sussex.
BUSINESS NIGHTMARES WITH EVAN DAVIS
Business Nightmares with Evan Davis is the must-see TV show, made in partnership with The Open University. This show tells the stories of the world’s most momentous business disasters and how they happened. The show documents the damage caused and the lessons that...
LATEST ETCHINGS FROM THE BRAND SURGERY
We are the proud designers of the first ever Sunny Worthing Food and Drink Guide.
This interesting project utilised many skills from within our branding agency. First we created a concept for the front cover design, and one inside page. We wanted to promote the ‘Sunny Worthing’ them, so we added sun rays around the Worthing Town Centre Initiative logo. We then created a ‘sea’ effect using a combination of illustrations and photo effects to create a rustic effect.
FACEBOOK PAGE BRANDING OFFER FROM THE BRAND SURGERY
As you know by now, our Facebook branding and posting secured an income of £1500 and attracted over 3000 people to one of our recent events. We didn't spend one pence on advertising. You can benefit from this amazing promotional tool also as for the month of June, we...
CHARTERED MARKETEER STATUS FOR THE BRAND SURGERY
The first assignment has been submitted and Vicky Vaughan, Managing Director of the branding and website agency, The Brand Surgery has already started work on her second assignment. Vicky is on track to becoming an officially qualified Chartered Marketeer by July 2012.
£500 OF DESIGN TIME FREE, WHEN YOU RECOMMEND ….
Hey, here’s a brand new concept ... A branding agency that rewards you for referring your friends and networking buddies. Simply pass The Brand Surgery referral card to your friends and networking buddies who you think would benefit from receiving our award-winning...
How to protect your logo and trade mark from plagiarism
How would you feel if someone stole your logo idea? Would you feel flattered or angry? You can't stop businesses from copying your logo but you can stop them from using it, by registering your trademark or logo with the Intellectual Property Office. Where do you...
Receive a gift of £500 FREE from The Brand Surgery
Hey, here’s a BRAND new concept ... A branding agency that rewards you for referring your friends and networking buddies. Choose from three gifts – each worth £500 when you refer five friends or networking buddies. Simply pass out The Brand Surgery referral cards to...