At the RED Corporate Golf Day, The Brand Doctor team bid and won many items at the charity auction in aid of Worthing Churches Homeless Project, including a Corporate Golf Day for 20 people, two golfing breaks and a make-over with Gay Richardson of Style me Confident. Vicky Vaughan, Managing Director of The Brand Doctor decided to pay a visit to one of WCHP’s day centres, St. Clare’s Day Centre, to see what goes on.
Vicky said, “I was embarrassed to discover that I have lived and worked in Worthing for ten years and didn’t realise the extent of the homelessness problem. I for one, am guilty of walking past the homeless and not reaching into my pocket because I fear my hard earned cash (that I have left after multiple taxation) will be spent on alcohol and drugs! What will I do next time I pass the homeless? Probably the same but I will feel much less guilty because I will be helping them out in another way.”
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What’s the difference between a golfer and a skydiver?A golfer goes, whack!…”damn!”
And a skydiver goes, “damn!”… whack!
The Brand Doctor took park in the Red Charity Golf Day on Wednesday 1st August 2007 at Hill Barn Golf Club, Worthing, West Sussex. The golf day raised much needed funds for Worthing Churches Homeless Project (www.wchp.org.uk). The Brand Doctor team consisted of: Vicky Vaughan; her step dad (excellent golfer) Bill Cooper, who recently won a golf competition at Wellows Golf Club in Romsey, Hampshire; 107.7 Splash FM Competition winner, Paul Allison; and Richard Harding of Worthing Boiler Services.
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Following the successful completion of the Stagecoach Coastliners magazine, The Brand Doctor (and our sister company - yet to be announced) are delighted to take on the production of In The Loop magazine, which takes us into the un-chartered (well, by us anyway!) territory of the Isle of Thanet, Kent. This is looking to be just as exciting a production as the first magazine and we can’t wait to see it in print.Just in case you didn’t know…. Coastliners magazine is designed and published especially for passengers along the Coastliner 700 route. The magazine was produced to promote and increase the use of bus travel in a friendly and informal way. Plus it keeps passengers up-to-date and entertained through articles of interest from the environmental advantages of travelling by bus to special deals, route maps and timetables.
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We are delighted to announce that our very own brand doctor, Vicky Vaughan, has been named as Vice Chairman for the West Sussex Credit Union. With such a personal stake in the success of this valuable local service, the West Sussex Credit Union will thrive! But first of all, we need you to help us. Go to www.westsussexcredituion.co.uk to download and send back your pledge form. You need to hurry…. Your completed pledge forms need to be returned by 14th September 2007. You can then join the queue to join our credit union, after Peter Bottomley MP – as he is already front of the queue for membership to West Sussex Credit Union.
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Part 2 of New Designers, Islington was crammed full of talented multi-media designers, graphic designers, product designers, furniture designers, illustrators, space designers. Recycling was on the agenda for many universities. Some funky sandals had been made out of printing plates and blankets - which are normally sent to our landfill sites. There were also many ingenious products including jewellery, made from waste scrap metal, textiles, newspapers and magazines.
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On Saturday 7th July, The Brand Doctor’s team of designers went to London to check out the hottest, freshest design talents at Part One of The New Designers exhibition 2007, Business Design Centre, London N1. Nicky our senior graphic designer, had actually exhibited at this show a few years back when studying at Northbrook College, Worthing.We saw everything from fashion to furniture, architecture to accessories, graphics to glass, new media to contemporary applied arts. One of our favourite textile designers there had been approached by Jaguar and H&M Fashions.
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When The Brand Doctor is not working on business logos, corporate identity, brochures, magazines, leaflets, exhibitions and sign writing, etc …, you would think she would be recharging her creative juices. Alas no! Vicky Vaughan, Managing Director of The Brand Doctor (Graphic design, Sussex) is busy painting abstract geometric patterns for textile printing.You can see more of Vicky’s work on her personal portfolio, www.victoriavaughan.com. Vicky has been studying ‘Experimental Textile Design’ at Portslade Community College under the tuition of Kim Thittichai (www.kimthittichai.co.uk).
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The Italian Stallion of designHave you been to the ‘new look’ Casa Ciro? It’s brilliant! Don’t worry - the food is still top notch. In fact, it’s even better than it was before…. Why did Casa Ciro re-brand? Because Ciro - just like us, realises the importance of reinvesting money back into a business to improve the look and make it even more successful. If you can’t remember what Casa Ciro looked like before (see below) - go to www.casaciro.co.uk to see their old website. If you haven’t been yet and don’t know where it is: 30/31 Marine Parade, Worthing BN11 3PT . Tel 01903 239090.TRUE FACT….. The colour of your corporate identity plays a huge impact on the success of your business. Do NOT use blue for food products or restaurants unless you want the customer to lose their appetite. Why? Natural blue food is not common except for blueberries and a few new ranges of blue-purple broccoli or potatoes. In general, foods are not blue unless they are mouldy. Think Stilton! If you want to lose weight - put your food on a blue plate. You will eat less. If you are interested in finding out more about how colour psychology will affect your business - give The Brand Doctor a call on 01903 824229.
Testimonial from Casa Ciro
Casa Ciro is a well established and very popular Italian restaurant on Worthing seafront. We have had seven years of successful trading. However, to coincide with our refurbishment and new colour scheme, we realised we needed to update our existing branding. The Brand Doctor did their research and came up with their design on time and within budget. Our new image has a really sleek feel and we have received many compliments - as well as being very happy with it ourselves. If your business needs an injection of life we would not hesitate in recommending the Brand Doctor. Ciro De Silvo, Casa Ciro, Marine Parade, Worthing
Rebrand before (left) after (right)
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The MSF re-brand
The Brand Doctor are proud to boast a huge portfolio of ‘before and after’ re-brand success stories. One we are exceptionally proud of is Merchandising Sales Force (MSF). If you didn’t know this, MSF are a very successful field marketing company who offer people-based marketing solutions for the retail sector and their suppliers. For example, Morrisons, MAKRO, Unilever and other well known house-hold brands. To see their services in full, why not visit their website on www.msf-ltd.co.uk
Testimonial from the Sales and Marketing Director of MSF Ltd
Our company brief to The Brand Doctor was very open. Her detailed research on our company and target market allowed her creative flair to run in overdrive and we intend to use her skills in the future. The Brand Doctor has worked exceptionally hard on our complete corporate re-brand and delivered an imaginative and creative re-brand, on-budget and on-time. Sean Greenall, Sales and Marketing Director, MSF
Before the MSF rebrand
After a dose of the doctor’s medicine - The MSF rebrand
What do you think of the re-brand?
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Do you know about the Worthing BID? You will do soon, as all Worthing businesses will be receiving the brochure (designed by The Brand Doctor) in the near future. A Business Improvement District (BID) is a precisely-defined geographical area of a town, city or any other commercial district where ratepayers have voted to invest collectively in local improvements in addition to those already delivered by the local authority and other bodies. The Worthing BID will work with local businesses to plan how to improve their own trading environment. The BID will be funded by a nominal 1% levy on business rates, operating for an initial five-year period. You will be voting to decide whether you want Worthing to spend over £1 million investment over five years on additional services that will increase footfall and trade, reduce retail theft and crime and deliver the initiatives that businesses want to receive. This includes:
• a cleaner and well-maintained town centre
• a safe and welcoming town centre
• a vibrant and well-marketed town centre
For further information please call: Sharon Clarke Worthing Town Centre Manager on 01903 203252 or log onto: www.worthingbid.co.uk
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