Our Blog
We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.
Proud to be sponsoring the IESE Local Government Transformation Awards
The Brand Surgery® is excited to be sponsoring the communications category in the IESE Public Sector Transformation Awards. Having served as a Borough Councillor between 2010-2018, Vicky understands that authentic communications are essential to keep improving local government.
The 5A Brand Trust Model applied to Social Media Marketing
How much do they trust your brand? | What are you doing to earn that trust ? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
Why B2Bs should consider Facebook even if they think their clients are not using it
Over the past month or so, we've met many B2B businesses who wonder what the relevance of Facebook is for their business, especially if they don't have clients on Facebook. B2B Facebook Facts According to Social Examiner Industry Report 2019, 48% of marketers use...
Five tips for choosing the best CSR initiative to make societal change and grow your brand in the process
This article is written for small to medium business owners and consultants who are, or maybe, donating to charities on an adhoc basis and/or sponsoring community events. It explains how adopting a philanthropic mindset can be fun and will build your brand if thought...
Does your website create brand trust?
Does your website create brand trust? Whether you are B2B or B2C organisation, your website may be the first window of opportunity for people to glimpse into and explore your business. Therefore, it is essential to maintain interest. Does your...
Authentic brands case study – Chesterman Homes, property developer
We are very proud of our client, Chesterman Homes. They have completely embraced our brand trust advice and integrated their Corporate Social Media (CSR) strategy and Core Values into everything they do. The team at Chesterman Homes is working hard to...
How to use the 4A Brand Trust Marketing Model and Digital Marketing to enhance Brand Trust
How much do they trust your brand? | What are you doing to earn that trust? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
Corporate Social Responsibility: Broadwater Royal Wedding Picnic
The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow, Dave Hunt and Liana Naylor to put this fantastic event together – our committee has already done a great deal of work in organising the entertainment for the day.
International Marketing for European Mentoring and Coaching Council
Vicky Vaughan, has accepted a voluntary role of International Marketer for the European Mentoring and Coaching Council (EMCC). The EMCC is renowned for three pillars: accreditation, quality and research. Vicky is working in the quality section. Vicky said:...
We are celebrating 15 years of building shiny, strong brands
It's The Brand Surgery's 15th anniversary Our original company was formed on 2nd December 2002. It's not everyday that you get to be 15 again! Why we are celebrating The Small Business Association (SBA) states that only 25% of new businesses make it...
Marketing strategy and mentoring for public sector transformation consultant
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
Looking after employees naturally protects your stakeholders and grows your brand
How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...
“We want to be happy and ethical” Listen to Generation Y.
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?
The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
What is the difference between logo design and branding?
Introduction At The Brand Surgery®, we know that creating a strong brand involves much more than just a shiny new logo. This page explores the deeper layers of branding and introduces our flexible branding packages designed to boost your business. We blend strategic...
Marketing & brand development for Business Improvement Districts
Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We...
Collaborations and partnerships
"Collaboration is the action of working with someone to produce something." We have been helping Lancing Business Park with marketing for two years to help achieve its BID objectives. We organised the Lancing Business Park Inter-trading Expo 2016 to...
Is your organisation a good place to work?
Is your organisation a good place to work? How does it impact your brand? Your company culture is your organisation’s greatest competitive advantage.
Brand development testimonial from Stagecoach South
The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then carefully planned two launch events within record time in both Worthing and Brighton, carefully selecting the guest list, venue and itinerary for maximum positive impact. We’re delighted with the quality and organisation of both launches, the visual branding, the pre and post launch marketing. Our directors are extremely busy so it is essential that we have a company like The Brand Surgery which we can 100% trust to get on with the job with minimum input from us, keeping to budget and deadlines. I am happy to recommend The Brand Surgery for their brand development and launch event services.”
New e-commerce website for Macwear Clothing and Embroidery
We are pleased to present this new logo and website for Macwear Clothing and Embroidery. Macwear has been in the business of workwear, school uniforms and embroidery for over 20 years and provides the highest quality in-house embroidery on many items of clothing. It...